“In the landscape of contemporary Memphis hip-hop, Eddie Valero’s trajectory is distinguished by his beat selection and narrative prowess. A fusion of street blues, Valero’s sound taps into Memphis’ rich musical legacy, while his lyrical narratives delve into the darker nuances of the city that shaped him. Valero is one of the few up-and-comers to not come under the musical trees of Three 6 Mafia, Yo Gotti or Young Dolph. His rise stands as a testament to his individual artistry and distinct contribution to the Memphis sound.” –HITS DD
The Video:
Beloved in his hometown of Memphis, Eddie Valero walks around like he has an S on his chest. Confronting the problems that even a superhero can’t solve, the hard-working trapper shares “Clark Kent,” his new single and music video. Produced by Chefry Kitchen and DT Da Kidd, “Clark Kent” drips with old school soul, layering mournful saxophones and swelling church organ over crisp Tennessee trap drums. Sliding between the snares with an authoritative delivery, Eddie reflects on the seismic expectations placed on him by his neighborhood, as he’s always expected to play the savior, even though he escaped his circumstances on his own: “Even Superman get tired, a regular n**** feel like Clark Kent,” he spits. In the video, Eddie gives fans a peek behind the scenes of his rap star life, as he prepares to project the superhero image that his hood needs.
“Clark Kent” is Eddie Valero’s first new single since releasing his Gangsta Blues mixtape earlier this year. Spanning 11 tracks, the high-octane album harkens back to all eras of Memphis music, from the country-fried underground rap of the 90s, to the hustle-hard anthems of recent years, reaching all the way back to the blues that made Beale Street famous. The album features production from the likes of BandPlay, Luh Ron, and DT Da Kidd, who use samples by artists like Curtis Mayfield and The Isley Brothers to animate Eddie’s street stories. With guest appearances from Starlito and 8Ball of 8Ball & MJG, Gangsta Blues is available on all platforms in partnership with ONErpm.
Eddie Valero is hard at work at the follow-up to Gangsta Blues, titled Gangsta Blues 2. Gangsta Blues 2 continues the rapper’s mission to carry on his city’s rich musical heritage, which stretches from the blues and soul of the 20th century to the hard-hitting rap music of today. Stay tuned for Gangsta Blues 2, which arrives on July 25th.
Eddie Valero spent several dates this spring opening for Don Trip & Starlito on their “Step Brothers 4 Life Tour.” Eddie has one more performance lined up supporting those two Tennessee legends, hitting Indianapolis on July 27th.
With Gangsta Blues 2 on the way, Eddie Valero is ready to become Memphis’s next big thing. Stay tuned for more.
Watch “Clark Kent”: https://www.youtube.com/watch?v=Zv8n8AWJp0s
Stream “Clark Kent”: https://onerpm.link/clarkkent
Stream Gangsta Blues: https://onerpm.link/gangstablues
Gangsta Blues tracklist:
Step Brothers 4 Life Tour Dates w/ Eddie Valero:
July 27th – Indianapolis, IN
Photo credit: Global Films (@GlobalFilms17)
Please contact Michelle or Kevin for more info.
The Background:
About Eddie Valero
When you talk about the new generation of Memphis Hip Hop, you have to mention Eddie Valero. Eddie’s beat selection and storytelling have moved him right up the ladder in the city and now he’s the talk of the town from the fans to the OGs. His brand of street blues feels like the familiar sound that the city of Memphis was built on but his brand of street tales definitely define the dark side of the city that raised him. And, he’s one of the few true rap success stories to not come under the musical trees of Three 6 Mafia, Yo Gotti, or Young Dolph.
Born and raised in Memphis, Eddie Valero has built a large audience in his city and beyond the hard way, never compromising his style and eschewing high-profile co-signs on his route to local legend status. Growing up in awe of his city’s OGs, Eddie worked hard at his craft, using his expert beat selection and gritty storytelling to grow his following to over 60k YouTube subscribers. Always confident fans would find him, he started his signature mixtape series, Until They Feel Me, in 2021, releasing 4 installments in all, featuring local hits like “Lero BandPlay” (1.38 million Spotify streams) his hard-hitting collab with the PRE-signed producer. In 2023, he dropped “Flex N Go” with JpOnTheTrack, racking up over 2.5 million YouTube views in the process, and he followed in 2024 with the Undefeated mixtape. Most recently, Eddie shared Just For Y’all, a no frills street tape featuring the buzzing single “Money Locked In.”
About ONErpm
ONErpm is a next generation music company and leader in new revenue opportunities, operating one of the world’s largest music distribution platforms and YouTube Multi-Channel Networks. Offering a full suite of services that includes marketing support, supply chain tools, business intelligence, publishing, accounting, and global payment solutions, ONErpm provides the infrastructure needed to help creators and content owners succeed. As a trusted partner, ONErpm emphasizes transparency in everything it does, from executing a marketing campaign to making payments. Located in 29 cities across 20 countries with a staff of over 450, the company’s global footprint is constantly expanding, making it one of the fastest growing independent music companies in the world.
For more information, visit www.onerpm.com
Links:
instagram | spotify | apple | youtube
“Clark Kent”: https://onerpm.link/clarkkent / https://www.youtube.com/watch?v=Zv8n8AWJp0s
“Superstar”: https://youtu.be/ZzPR0MEth0s
“For The Hood” ft. 8Ball: https://youtu.be/CcsBx5eTPRI
Gangsta Blues: https://onerpm.link/gangstablues
“New Edition” (Prod. by BandPlay): https://onerpm.link/newedition
“Zombies”: https://onerpm.link/zombies