The Video:
TKandz set the world on fire with his breakout hit “NOW OR NEVER,” but the teenaged sensation knows that now is no time to slow down. The UK-born rising rap star serves up a second helping of motivational bars, sharing “One Hit Wonder,” his new song and music video. Rhyming over creeping strings and drill percussion, TKandz works a slippery, fast-moving flow, bending his accented bars between sliding 808s. If “NOW OR NEVER” expressed the artist’s hopes and dreams of rising to the top, “One Hit Wonder” finds the rapper enjoying the spoils of victory, gleefully saying goodbye to his time in the ends and saying hello to luxury: “Canada Goose or a Moncler coat, I don’t even know which one I’m choosin,” he spits. Coming with a video that gives a peek into TKandz’s new penthouse lifestyle, song is quick and effective, allowing listeners to make their own impressions: “I’m not sayin a lot, I let the numbers do all the talkin’,” he says.
“One Hit Wonder” continues TKandz’s momentum, which launched last year with “NOW OR NEVER,” a viral smash that climbed charts across the globe. The song peaked at #28 on the UK Official Charts, generating hundreds of millions of streams across platforms. The song received a boost from its traction in the world of international football, earning posts from superstars Kylian Mbappe (over 120 million IG followers) and Lamine Yamal (38 million followers), playing on a stream by noted football fan IShowSpeed, and making its way into official videos by brands like FIFA, FC Bayern, FC Barcelona, and many more. The song charted on the Billboard Global 200, reached #1 on Spotify’s Global Viral 50, and topped the Viral chart in the USA, UK, Spain, and several other countries. At its peak, “NOW OR NEVER” racked up over 3 million on-demand streams per day. Earlier this year, TKandz shared a remix featuring Lil Baby, and dropped the official video, appropriately football-themed and filmed at the home grounds of AFC Wimbledon. The video racked up over 1.7 million views in its first 2 weeks of release, adding to the 189 million streams generated on Spotify alone.
Though TKandz has experienced massive success so far in his short career, he knows his work is not done. “There’s always another level, another step,” said TKandz in a recent interview with NME, who named TKandz one of the year’s NME 100 essential emerging artists. “Getting a gold record or going platinum won’t make me feel finished; it’ll just make me hungrier. I’m always in competition with myself. I’m not complacent. I’m taking everything one step at a time.”
Stay tuned for much more from TKandz, as he prepares to release Prodigy, his official debut EP, coming very soon.
Watch “One Hit Wonder”: https://tkandz.lnk.to/onehitwondermv
Stream “One Hit Wonder”: https://tkandz.lnk.to/onehitwonder
Watch “NOW OR NEVER”: https://www.youtube.com/watch?v=A06UH4Batb8
Stream “NOW OR NEVER II” w/ Lil Baby: https://Tkandz.lnk.to/NOWORNEVERII
Key Stats for “Now Or Never”:
Credit: Charlie Millward
Credit: Charlie Millward
Please contact Michelle or Kevin for more info.
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“One Hit Wonder”: https://tkandz.lnk.to/onehitwonder
“NOW OR NEVER II” w/ Lil Baby: https://Tkandz.lnk.to/NOWORNEVERII
“Now Or Never” ft. CXSPER: https://www.youtube.com/watch?v=d2V5_ByLExk