September 28 – Nothing today announces V of pop royalty BTS, and critically acclaimed solo artist, as its new Global Brand Ambassador, with a new campaign introducing Nothing’s highest-quality audio offering – Headphone (1) Pro.
Global Brand Ambassador V stars in Nothing’s new campaign for Headphone (1) Pro
Shot in Seoul by Dorothea Sing Zhang, the campaign takes a radically transparent approach to the creative process, spotlighting the experimentation and versatility of authentic expression. It is a celebration of technical excellence, both in V’s impact on music culture and Nothing’s design-led engineering.
The partnership expands Nothing’s commitment to the artists and cultural innovators defining what’s next in music and contemporary culture, following Charli xcx joining as Nothing’s Global Brand Ambassador and shareholder in Spring 2026. This summer, Nothing also launched Club Nothing (R), a new music fund backing the next generation nightlife curators. Collectively, these partnerships strengthen Nothing’s international presence, positioning the brand at the forefront of design-driven technology where sonic innovation meets modern cultural expression
V said, “I’m excited to be part of this bold new chapter with Nothing. Headphone (1) Pro is a design grounded in creative expression, and I look forward to our journey together.”
Carl Pei, Co-Founder and CEO of Nothing, said, “V has an instinct for fearless experimentation. He’s always pushing into different sounds and styles – he follows his creative instincts, not tried-and-tested formulas, and that’s exactly what we wanted to capture with Headphone (1) Pro. We’ve built it to give people more freedom and flexibility in everyday listening. V was the perfect choice as we define technical excellence for the next generation of creatives.”
From everyday listening to Pro listening
Headphone (1) Pro is Nothing’s most advanced audio product to date, with a refined design expression, built for audio enthusiasts who want the most detailed and customisable listening experience. It features a unique triple-driver architecture comprising a 40mm bass dynamic driver, a precision dynamic driver and a treble xMEMS driver that delivers exceptional detail and immersion across an ultra-wide frequency response range of 20Hz-40kHz.
Most headphones are built for either studio work or casual listening – however, Headphone (1) Pro challenges that divide, it brings studio-quality audio experience and a standout design into a headphone that offers flexibility however it’s used – whether that’s for creating, or for more casual, everyday listening.
Headphone (1) Pro is tuned with internationally-acclaimed experts, Metropolis Studios.
Nothing partnered with the world-renowned engineers at Metropolis Studios to tune a new, dedicated Flat EQ Switch providing a neutral sound profile for producers and creators. ‘Studio B’ is a Dynamic Spatial Audio mode that lets you experience the acoustic character of one their flagship studios, and five new Custom EQ profiles are designed to boost the best of British music.
Immersive Listening Meets Comfort
We’ve also introduced our best real-time Adaptive Active Noise Cancellation. It uses a 10-mic system to more accurately filter surroundings, especially when it’s windy or when you’re in traffic. The ear cushions have been redesigned for a stronger sound seal, with a new 8 mm silicone baffle wall inside the cushion, creating a sound barrier for even better noise control.
Headphone (1) Pro is the most distilled version of our transparent design language – you can see hints of the triple driver architecture through the shatter and scratch-resistant 9H Panda glass on both ear cups. Aluminium is paired with titanium for a durable, premium finish with reduced weight.
A balanced structure distributes weight evenly thanks to a wider headband with thicker padding, and an adaptive fit provides lasting comfort. At 327g, we reduced the overall weight through a redesigned internal architecture, replacing steel arms with titanium and developing softer ear cushions. Headphone (1) Pro boasts up to 68 hours of battery life with ANC off, fast charging and an IP52 rating.
Priced at $399, Headphone (1) Pro will be available on September 29, 2026 at nothing.tech, on Amazon, and nationwide at Best Buy Stores in North America.
V campaign images are available for download in web and social crops – MEDIA KIT HERE
Please contact nothing@audibletreats.com if interested in speaking with a representative from Nothing, or interested in learning more about the Headphone (1) Pro or the new campaign
About Nothing
Nothing is building technology for a generation that wants something that challenges the status quo. Founded in London, the company is on a mission to make tech fun and inspire self-expression through award-winning products that look different, sound different and feel different. Driven by rebellious creativity, Nothing is the fastest growing smartphone and consumer audio brand globally, and the only new smartphone company to emerge in the last decade. Nothing is re-imagining personal technology for the next generation, shaped by culture, creativity and community.
About V of BTS
V (Kim Taehyung) is a South Korean singer, songwriter and member of Pop Royalty BTS. Known for his captivating charm and distinct low pitch voice, V enriches the sound of BTS’ music. His solo discography includes “Stigma,” “Singularity” and “Inner Child.” He demonstrated his song-writing capabilities with “4 O’CLOCK,” “Scenery,” “Winter Bear,” “Blue & Grey,” and “Snow Flower.” He also participated in original soundtracks for Korean TV series, including “Even If I Die, It’s You” (‘Hwarang: The Poet Warrior Youth’ OST), “Sweet Night” (‘Itaewon Class’ OST) and “Christmas Tree” (‘Our Beloved Summer’ OST), broadening his musical scope. With the release of his first solo album Layover (2023), which debuted at No. 2 on the Billboard 200, and digital single “FRI(END)S” (2024), V has solidified his recognition as a solo artist, showcasing his soulful vocals and unique style that reinforce his status as a fashion icon. In December 2024, he collaborated with the legendary Bing Crosby on a new duet rendition of “White Christmas (with V of BTS).”
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