7.8.2020

Video: Yung Mal – “What’s Poppin”

The Effortlessly Fly Atlanta Rapper Gives A Masterclass in Flexing For His Latest Video Single

Critical Praise:

“After his rise to prominence through the duo Mal & Quill through the late 2010s, East Atlanta rapper Yung Mal has ventured off for some strong solo offerings, first with last year’s Iceburg and now with his latest 6 RINGS, a quick-hitting 12-track project full of rapid fire flows and strong instrumentals from producer Pyrex.” – HYPEBEAST

“Drenched in authenticity, New Orleans-born, Atlanta-bred rapper Yung Mal is looking like the next to blow out of the south.” – XXL

“The young ATL rapper has been making strides in his city as the next-up.” — HotNewHipHop

“Yung Mal is on a fast ascension through the industry.” — ELEVATOR

“One of the most promising rising artists…Mal consistently brings interesting and unique flows onto stellar production.” — Lyrical Lemonade

“Yung Mal has been the talk of the town in Atlanta” — Karen Civil

The Video:

A versatile rhymer who switches up his flow for every song, Atlanta’s Yung Mal is one of his city’s most promising risers. Today, Mal shares “What’s Poppin’,“ a carefree, flex-heavy video single. Skating atop a minimalist trap instrumental, populated by faint flutes and ringing guitar chords, Mal warns the haters and sleepers that he’s up next: “N**** just started, the sh*t I been done/Stay down, look at a storm a-comin’.” In the video, directed by Mal himself, the 24-year-old artist shows off his bands, his whip, and his jewel-studded watch as he mobs in the ATL with a crew of homies. “What’s Poppin'” is Mal’s first video since “How It Feel,” his May collaboration with frequent duo partner Lil Quill.

Earlier this year, Mal made waves with the release of his project 6 Rings. Produced entirely by Baltimore’s Pyrex Whippa, 6 Rings received praise from publications like HYPEBEAST and XXL. Sporting appearances from Lil Keed, Lil Gotit, Doe Boy, and common collaborator Lil Quill, the collaborative effort featured 3 of Mal’s fastest-moving singles yet, “Blake Griffin,” “Goin’ Up,” and “Shut Up.” The 12-track effort is a testament to the chemistry between Pyrex and the Atlanta emcee, as Mal puts his own stamp on the lively hi-hats and innovative melodies laid down by Pyrex, finding a multitude of pockets and culminating in a collection of head-nodding bangers. 6 Rings is available to stream everywhere via Alamo Records.