” Top Dawg Entertainment’s newest signee, REASON, is running a well-deserved victory lap. After a number of hardships that could’ve broken anyone’s psyche, REASON beat the odds through a relentless work ethic and sheer force of will.” – Billboard
“TDE’s newest signee has his eyes set on more than just the rap throne.” – VIBE
“Being a strong rapper isn’t the only quality that makes him a potent artist; it’s matched by the ability to translate his lyricism into a captivating stage presence.” – DJ Booth
Known for his intricate wordplay and gruff delivery, REASON commands respect across the West Coast. Matching wits with the incisive Vince Staples, the Top Dawg Entertainment artist shares “Sauce,” his latest single. Rhyming over a minimal beat defined by two-chord jazz piano and crisp handclaps, REASON takes a moment to strut his stuff, driving down Sunset with his top down and bragging about his effortless flyness: “I don’t floss, I just drip/I got the sauce.” Meanwhile, Vince Staples takes time in his verse to shout out 2Pac and Randy Moss, and voice his displeasure with racist police: “I don’t rock with the police/No don’t ditch the glock when the police come/They gon shoot a n**** anyway, any day of the week.”
The video for “Sauce” follows a day in the life of REASON, as he whips his boxframe muscle car around L.A. But it isn’t all sunshine and beautiful women–the video weaves in a narrative about how the LAPD impacts Black lives. “Sauce” is REASON’s second new song of the week, following “The Soul Pt. 2,” his mission statement, which earned coverage in Complex, HYPEBEAST, UPROXX, and more.
“Sauce” is the first single from REASON’s upcoming album. The follow-up to his acclaimed 2018 project There You Have It, the new album is home to previously released singles like “Pop Sh*t” ft. ScHoolboy Q and “Trapped In,” an oh-so-L.A. collaboration with Ab-Soul and Boogie.
REASON’s upcoming project continues a busy year for the rising L.A. native. His single “Pop Sh*t” generated over 3.8 million Spotify streams and earned coverage from Complex, Stereogum, HYPEBEAST, and more. Over the summer, REASON with the jazzy and deeply personal “Might Not Make It“ and commented on racism in the video for “Field N****.” The rapidly rising rapper is riding a wave of momentum from 2019, in which he toured with JID, appeared on the platinum-selling Black Panther: The Album, and earned a Genius Co-Sign from the legendary Ice Cube.
Buy/Stream “Sauce” ft. Vince Staples: https://Reason.lnk.to/sauce
Watch “Sauce”: https://youtu.be/cjeLo0pxiJc
Buy/Stream “The Soul Pt. 2”: https://REASON.lnk.to/thesoulpt2
Please contact Michelle or Kevin for more info.
In a world of extremes, a sense of reason can be the difference between success and failure. Go too hard or not hard enough, and you’re likely to stumble. That knowledge wasn’t lost on TDE recording artist and Carson MC Robert Gill Jr., better known as REASON. It defined him as a man and artist, creating a signature style and balanced foundation that made him stand out in the bubbling Los Angeles music scene. His work ethic and skills caught the ear of Top Dawg Entertainment, leading to an appearance on the multi-platinum Black Panther: The Album soundtrack and a TDE roster spot in 2018. He wasted no time acclimating himself to the spotlight, dropping There You Have It, a 12-track project that was a favorite of fans and critics alike. His witty wordplay and sharp delivery made it clear he’s here to stay. He hit the road to pay his dues and expand his fanbase on tour, opening up for TDE OG Jay Rock on his 2018 “The Big Redemption Tour” and on Dreamville artist JID’s 2019 “Catch Me If You Can” tour. The LA native hasn’t looked back since, garnering new fans with his relentless wordplay and unmatched desire to work.
“Sauce” ft. Vince Staples: https://Reason.lnk.to/sauce
“The Soul Pt. 2”: https://REASON.lnk.to/thesoulpt2
“Pop Sh*t” ft. ScHoolboy Q: https://www.youtube.com/watch?v=LklveYZH7r4
“Might Not Make It”: https://www.youtube.com/watch?v=Iu8pXM4GKfM
“Trapped In” ft. Ab-Soul & Boogie: https://www.youtube.com/watch?v=n3AIk8zMvlc
There You Have It: Spotify | Apple
“The Soul”: https://www.youtube.com/watch?v=OtzbvUu3pEc