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4.7.2021

Video: DUSTY LOCANE – “RUMBLE”

Brooklyn’s Fastest-Rising Rapper Shares a Stylish New Video For His Pugilistic Single as “ROLLIN N CONTROLLIN” Continues to Rise

Critical Praise:

“A rumbling voice that could be picked up on a seismograph”Pitchfork

“He’s going to be a force to be reckoned with, and he knows it.” – Lyrical Lemonade

“…hard-hitting rhymes that will surely be heard blaring over car stereos in Brooklyn.” – HotNewHipHop

The Video:

Cutting a blazing path through the Brooklyn rap scene with his brash demeanor, DUSTY LOCANE makes major waves with every release. Hosting a heavyweight bout in his home borough, DUSTY shares the video for RUMBLE,” his latest single. With over 58.5 million streams across streaming platforms, the BlazinBeatz-produced “RUMBLE” is an excellent demonstration of the qualities that have DUSTY rising in NYC and beyond, as he uses his sonorous booming basso to craft aggressive and pugilistic witticisms: “I’m a demon on the loose/Benz, Beamer, or the coupe?” Directed by David Janoff, who directed DUSTY’s recent video for INTRO 2 ME, PT. 1,” “RUMBLE”is an action-packed look into the world of DUSTY LOCANE, focusing its action on a boxing match between “The Brooklyn Suvy” and “The Polish Punisher,” while DUSTY spends his downtime with rip-roaring foreign cars and beautiful women.

“RUMBLE” is DUSTY LOCANE’s fourth-ever single, continuing the seismic impact he made when he arrived on the scene in late 2020. DUSTY LOCANE’s first single was R0LLIN N CONTROLLIN FREESTYLE,” a furious missive that racked up over 100 million combined audio and visual streams, along with over 205k video creations on TikTok. His follow-up, Rolando (Caught In The Rain),” proved that the WOO-affiliated rapper’s success was no fluke, racking up over 1 million YouTube views and 1 million Spotify streams in its first week and earning praise from Pitchfork. Both “ROLLIN & CONTROLLIN” and “Rolando” peaked in the Top 5 of Rolling Stone’s Trending 25 chart, and his third single “INTRO 2 ME, PT. 1” peaked in that chart’s top 10. On just his four singles, 21-year-old rapper already racked up over 200 million combined audio and visual on-demand streams .

With more music on the way and the streets of Brooklyn on his back, DUSTY LOCANE is a great bet to reach the next echelon of rap stardom in 2021. Keep an eye on the young rapper as he prepares his debut project and hurdles towards household name status.

Watch “RUMBLE”: https://youtu.be/dpzKPNP9U3Y

Buy/Stream “RUMBLE”: https://music.empi.re/rumble

Please contact Michelle or Kevin for more info.

Background:

“It was all in front of me; I just had to go get it,” DUSTY LOCANE says at the beginning of his viral drill heater, “Rolando (Caught In The Rain).” That’s an understatement: less than a year after he started rapping, the gruff-voiced, baby-faced Brooklyn spitter has experienced one of the most meteoric rises in recent rap history. He’s only released three songs, and he’s already a star: his breakout song “R60LLXN N CONTROLLIN” went viral instantly, and its follow-up “Rolando” garnered 1 million video plays and 1 million streams in its first week. The world is closely watching Dusty, and he’s ready to deliver.


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“RUMBLE”: https://music.empi.re/rumble / https://youtu.be/dpzKPNP9U3Y

“INTRO 2 ME, PT. 1”: https://music.empi.re/intro2me

“Rolando (Caught In The Rain)”: https://www.youtube.com/watch?v=2bFh8KhDuAs

“R0LLIN N CONTROLLIN”: https://www.youtube.com/watch?v=ZaNL4YI3wt4