2.5.2024

Video: Big Moochie Grape – “Wake ‘Em Up”

The Paper Route Empire Rapper Debuted The Track Last Week With A Viral Post-Prison From The Block Performance

Critical Praise:

“It’s hard-working hustler music that never lets up, with a beat that never sleeps. Big Moochie Grape makes soundtracks not just for grinding, but for surviving.” – Pitchfork

“[East Haiti Baby is] an impressive body of work from one of Memphis’s strongest frontrunners.” – HotNewHipHop

The Video:

A “gigantic” force in the Memphis rap community, Big Moochie Grape is impossible to ignore. Never one to stand still, Moochie continues to put in work after ending a short prison stay, sharing the official release of his new single and music video “Wake ‘Em Up.” He debuted the track last week via 4 ShootersOnly’s renowned platform From The Block, performing the new song in front of a hanging microphone the same night he left the corrections facility where he spent his sentence. The viral video has over 400k views in the past week. Produced by his favorite sound architect, PRE’s own Bandplay, Moochie injects a jolt of energy into “Wake ‘Em Up,” vowing to rouse anyone who might have slept on him.

The official video for “Wake ‘Em Up” documents Moochie’s first day out from the moment he walks out the prison gates with a huge smile on his face. He shares a joyous reunion with his crew before heading to Atlanta where he embraces post-prison life, showing off his icy jewelry, getting a haircut, and counting stacks of cash.

The “Wake ‘Em Up” video continues a saga that started with Moochie’s new project, East Haiti Baby: Incarcerated, the follow-up to 2022’s East Haiti Baby. The high-octane mixtape welcomes guest verses exclusively from other incarcerated rappers, including YFN Lucci, who who turns in a sing-song counterpoint to Moochie’s machine gun patter on “I Made It,” Rio Da Yung OG on “Bars,” a Memphis-meets-Michigan-style banger, and his PRE cohort Big Unccc, who tears it up on “L.A. Lakers.” Notably, the project welcomes an interlude from C-Murder, a close friend of Moochie’s late mentor Young Dolph, the No Limit soldier who has been locked up for decades and has much wisdom to share. Honoring the project’s theme, Big Moochie Grape and Paper Route Empire partnered with the Bail Project, a non-profit that advocates for bail reform and provides free bail assistance to those in need, to match donations up to $20k in December 2023.Featuring an additional guest appearance from Bankroll Freddie, East Haiti Baby: Incarcerated is available all on platforms via Paper Route Empire.

Now that he’s free, Big Moochie Grape is hellbent on stepping on necks throughout 2024 and beyond. Stay tuned for much more music from the East Memphis rapper as the year moves along.