With a strong theme of fashion and streetwear culture, “Entrapreneur” speaks on clothing lines and selling tee’s, the single also features an intro from none other than global fashion brand entrepreneur, Mikey Trapstar: “The trap’s still running. It’s never turning off. Different product, same hustle mentality.”
Stream HERE
Last night, Central Cee teased fans with a cryptic dump on social media, showcasing a sneak peak of the upcoming track, but also a new t-shirt; setting fans into a frenzy ahead of the young rapper’s highly anticipated next move. Known for his Christmas gift drops to fans, it wasn’t long before Cench unveiled “Entrapreneur” alongside a trade-mark effortless Central Cee visual. Filmed in London and Lapland, the video sees Cench and friends showcasing their entrepreneurial spirit. Wearing a Bellingham football shirt, Cench schools his listeners on the journey he’s made, showcasing his latest SYNA drop: “£180 for the tracksuit. Go somewhere else if it’s overpriced.” In-keeping with this, the accompanying exclusive merchandise drop, features the lyrics “the trap’s still running on xmas day,” a homage to Cench’s 2022 hit single “Doja.”
Watch HERE
The new offering follows on from the enormous success of Central Cee’s collaborative project Split Decision with Dave, and stand-out single “Sprinter”, the latter of which was crowned as the most played song of 2023 on Spotify in the UK. The single also became the longest-running number-one rap song in the UK, holding the position for 10 weeks. In August, Central Cee shared an “On The Radar” freestyle with Drake, as well as touring across the US with the Canadian musician. In fact, the new single states he has spent “730 days on tour” (2 years of constant hard work). Cench also rounded off an incredible year with two huge features; “Too Much” with Kid Laroi and Jung Kook, and “Nice To Meet You” with longtime friend PinkPantheress.
Despite his limited releases this year, Central Cee has still become the first UK Rapper to hit 2 billion streams on Spotify. Doubling his numbers from last year, Central Cee’s trajectory is truly inimitable.
CONTACT:
For further information about Central Cee, please contact
Michelle McDevitt, Audible Treats
Kevin Grossi, Audible Treats
Joss Meek, Wired PR
Michelle Odedina, Columbia Records
Central Cee has an undeniable magnetism. On Christmas Day 2021, in the wake of his enormous Pink Pantheress-sampling single “Obsessed With You,” he released a GRM Daily Duppy (a performance on one of the UK’s most popular street rap platforms), which went on to be the highest charting in history. This year, after a stellar position in 2022’s BBC Sound Poll, Central Cee consequently received an astounding three BRIT Award nominations, for Best New Artist, Best Song, and Best British Hip Hop, Rap, Grime act. Late last year, Central Cee won Best Male Artist and Breakthrough Artist of The Year at the GRM Awards, accolades which add to his already incredible position as Spotify’s Radar Artist and YouTube’s Artist On The Rise, not to mention his recent double gong win at the MOBO Awards for Best Newcomer and Best Drill Act. The young superstar is currently gracing the cover of The Face Magazine, where he reveals the motivations that drive his rapid rise to the top.
With co-signs from The Guardian, Pitchfork, NME, Clash, The Face, Complex, Crack, the late Virgil Abloh and other global music icons, Central Cee is taking over, and the 23 mixtape’s arrival is certain to propel him even further on his unparalleled journey.