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10.3.2024

Sexyy Red Collaborates With Ed Hardy on Signature Clothing Collection, On Sale for a Limited Time Only

Featuring Bikinis, Dresses, and a Sarong Cover-Up, Sexyy’s Ed Hardy Collection is On Sale Now


After Wrapping the Fast-Selling, Star-Studded “Sexyy Red 4 President Tour,” the St. Louis Rap Superstar Collaborates With One of Her All-Time Favorite Brands on a Stunning New Collection

Critical Praise:

“Sexyy Red Is in Her Own League, and She Knows It…The St. Louis rapper is quickly becoming the hottest thing in hip-hop, all while just being herself.” – Rolling Stone

“The St. Louisian rapper laughs at critics and her own jokes. With the viral success of Pound Town and a raucous appearance at the BET Awards, she’s bringing ‘raw sh*t’ back into the rap game.” – The Face

The Announcement:

Over the past 18 months, Sexyy Red has risen to the very top of the game, just by being her most authentic self. The St. Louis artist unveils a collaboration that would make her teenage self proud, teaming with iconic clothing brand Ed Hardy for a limited collaborative collection, on sale now. Featuring the intricate designs for which Ed Hardy is known, and reflecting Sexyy Red’s brash personality, the new Ed Hardy x Sexyy Red collaboration features seven items, including multiple bikinis, dresses, a tote bag, and a cover-up sarong. The Ed Hardy x Sexyy Red collaboration is exclusively available HERE for 4 days only while supplies last, starting today (Friday, October 4th) and finishing on Monday, October 7th at 11:59pm ET.

“In St. Louis, we been rockin’ with Ed Hardy way back then. I’m excited to get to work with one of my favorite brands, plus we snapped on every piece! My personal favorite one is…all of em,” says Sexyy Red. “If you f*ck with Big Sexyy, be sure to shop our collab, period – and thank you for supporting me and my kids!”

“Like Sexyy said, we all grew up on Ed Hardy,” says John Levy, Creative Director of Ed Hardy Swim. “Whether you’re in St. Louis or Los Angeles, Ed Hardy has been a shared experience that transcends location. Sexyy Red is unapologetically herself and exudes artistic individuality. Her bold energy and fearless attitude perfectly align with Ed Hardy’s past and future making this collaboration a natural fusion for us.”

Sexyy Red’s new collaboration with Ed Hardy arrives as the rising rap icon concludes her “Sexyy Red 4 President Tour.” Featuring multiple sold out dates, the tour was the biggest event in hip-hop over the summer, welcoming A-List special guests, including Kodak Black for multiple dates, Gucci ManeLil DurkBoosie Badazz, and YTB Fatt in her home town of St. Louis, and Ice Spice and Cash Cobain in New York City. The “Sexyy 4 President Tour” also featured supporting performances from BossMan DlowHUNXHOLoe Shimmy, and Blakeiana. Topping the bill each night, Sexyy performed a complement of hits and fan-favorites from her new album  In Sexyy We Trust and her 2023 breakout album Hood Hottest Princess.

Sexyy is tearing up 2024 with her Summer ’24 album In Sexyy We Trust, which features hit singles “Get It Sexyy” and “U My Everything” ft. Drake. Filled with engaging anthems that showcase her raw lyrics and memorable choruses, the new mixtape furthers the St. Louis native’s mission to #MakeAmericaSexyyAgain. Executive-produced by Tay Keith and Drumatized, In Sexyy We Trust, the follow-up to 2023’s breakout Hood Hottest Princess, peaked at #17 on the Billboard 200, and has spent 11 weeks on the chart. “Get It Sexyy” is one of the year’s biggest rap hits, peaking at #20 on the Billboard Hot 100 and recently earning a GOLD certification from the RIAA. Most recently, Sexyy shared “U Know What To Do” and “Clouted Up,” two fiery new singles.

Sexyy has been racking up awards and accolades as she continues her rise through the music scene. Last month, she received three nominations at the 2024 BET Hip-Hop Awards, for “Best Breakthrough Hip-Hop Artist,” “Album of the Year” (In Sexyy We Trust), and “Song of the Year” (“Get It Sexyy”). These nods came hot on the heels of Sexyy’s two nominations at the MTV Video Music Awards, for “Best Hip-Hop Video” and “Best Collaboration” for her contributions to Drake’s “Rich Baby Daddy,” which also features SZA, and her 5 BET Award nominations, including nominations for “Best Female Hip-Hop Artist” and “Best New Artist. She stole the show at the BET Awards ceremony for the second-straight year with her charismatic, and very presidential performance of “Get It Sexyy” and “U My Everything.”

After selling out her nationwide tour in 2023, reaching her highest Hot 100 peaks yet in 2024, earning multiple major award nominations over the summer, creating her own Lip Gloss line available soon, and collaborating with Ed Hardy, Sexyy is entering a new phase of her career. Stay tuned for much more from the rising superstar in the near future. Get it, Sexyy!

Buy the Ed Hardy x Sexyy Red collection HERE (available now, while supplies last!): https://edhardyswim.com

View photos of Sexyy in her new Ed Hardy HERE (Photos by Sansho Scott)

Stream “U Kno What To Do” and “Clouted Up”: https://openshift.lnk.to/ukwtd

Stream In Sexyy We Trusthttps://openshift.lnk.to/InSexyyWeTrust

Watch “Get It Sexyy”: https://www.youtube.com/watch?v=hUE6Haw_3zg

The Background:

About Sexyy Red:
Sexyy Red’s raunchy, in-your-face style taps into a strain of hilarious and animated rap the game has been missing since the heyday of Gucci Mane. But don’t get it twisted – as the main creative force of her own songs, lyrics, and videos, her music is only ever 100% Sexyy.

Sexyy broke out in full force in Summer 2023, with her album Hood Hottest Princess garnering rapturous acclaim and singles like “SkeeYee” and “Pound Town” dominating the airwaves and climbing Billboard charts. Later that year, Sexyy connected with Drake and SZA for “Rich Baby Daddy,” scoring her first top ten Billboard hit. Sexyy kept the momentum going into 2024 with “Get It Sexyy,” which peaked at #20 on the Hot 100, earned a GOLD certification from the RIAA, and became her biggest solo hit, and with the hard-hitting album In Sexyy We Trust.

This is just the start of a thrilling career for Sexyy Red, who called every shot she made since high school — including the success of her latest single. Don’t try to predict where she’s going next; Sexyy Red will tell you herself.

About Ed Hardy:
Ed Hardy, founded in 2004 by legendary tattoo artist Don Ed Hardy, is an iconic American fashion brand recognized for its bold, tattoo-inspired designs. Merging street culture with high fashion, Ed Hardy offers a wide range of apparel and accessories that embody rebellious self-expression and artistic individuality. With vibrant graphics and a fearless aesthetic, the brand has become a pop culture phenomenon, appealing to trendsetters and celebrities worldwide. Rooted in Los Angeles, Ed Hardy continues to push the boundaries of contemporary fashion with its distinctive, edgy style.

Please contact Michelle or T’Keyah for more info.


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“U Kno What To Do”/”Clouted Up”: https://openshift.lnk.to/ukwtd

Get tickets to the “Sexyy Red 4 President Tour”: https://sexyy4president.com

In Sexyy We Trusthttps://openshift.lnk.to/InSexyyWeTrust

“Get It Sexyy”: https://openshift.lnk.to/GetItSexyy / https://www.youtube.com/watch?v=hUE6Haw_3zg

Hood Hottest Princess (Deluxe)https://openshift.lnk.to/HoodHottestPrincessDeluxe