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7.21.2023

Yatta Bandz Announces TUFF LUV, His Next Project, Coming August 18th via EMPIRE

The Bay Area Phenom Wears His Heart On His Sleeve on New Single “Find My Way“

The Follow-Up to 2022’s Perfect Storm (Over 100 Million Streams Across Platforms), TUFF LUV Features Guest Appearances from 3Breezy and Tatiana Mana 

The Announcement:

Just two years into his career, 21-year-old Bay Area native Yatta Bandz already commands a legion of fans who stream his catalog millions of times per week. Preparing for his next collection of romantic and relatable rap tunes, Yatta Bandz announces TUFF LUV, his next project. The follow-up to his successful debut project Perfect Storm (over 100 million streams across platforms), TUFF LUV demonstrates Yatta’s ability to succinctly and emotionally describe matters of the heart, distilling complicated situations into memorable hooks with his conversational melodies. Featuring appearances from 3Breezy and Tatiana Mana, and featuring recent singles “Way Out West“ (3.4 million total streams) and “Hard Headed” (450k YouTube views in only 2 weeks), TUFF LUV drops on August 18th via EMPIRE.

Along with the announcement of the project, Yatta Bandz shares “Find My Way,” his new single. Floating atop snapping fingers and gentle electric guitar curlicues, Yatta switches from fast-paced conversational melody to pained shouts as he discusses explores how time can cause people to change. Displaying his devotion and hoping to rediscover the spark in a lost relationship, Yatta promises his love that he will wait as long as it takes for her to realize that he is Mr. Right: “Through the rain or the sun/Even when your heart ain’t mine/Even if it might take time/You know I will wait.”

Born in Hayward, an East Bay city south of Oakland and north of Fremont, Yatta endured a rough childhood, experiencing periods of homelessness during his elementary school years. He found refuge from his hardships with his love of music, immersing himself in the discographies of artists like Juice WRLD, J. Cole, XXXTentacion, and Polo G. Yatta first found an outlet for his creativity by posting his original freestyles on Instagram, building a following that naturally followed him to SoundCloud, where he released underground hits like “Loyalty” and “Somebody,” and to YouTube, where he cultivated a following of over 202k subscribers. Yatta broke out in a big way in 2022 with the release of singles like “Don’t Go” (23.4 million Spotify streams, 7.1 million YouTube views) and “Unseen Scars” (23.2 million Spotify streams, 3.1 million views on YouTube audio), both of which can be found on Perfect Storm, his debut album.

With the upcoming TUFF LUV, Yatta hopes to expand beyond the Bay and earn some national recognition. Stay tuned for much more from the 21-year-old rapper very soon.

Stream “Find My Way”: https://music.empi.re/findmyway

Watch the Lyric Video for “Find My Way”: https://youtu.be/MqcvrsiRLw4

Pre-order TUFF LUV: https://music.empi.re/tuffluv

TUFF LUV tracklist:

  1. Had It Hard
  2. Toxic Inspiration
  3. Find My Way
  4. Way Out West
  5. Fallin Again ft. Tatiana Mana
  6. 4Lifers
  7. Hard Headed
  8. Attached ft. 3Breezy
  9. Save The Day
  10. Polaroid
  11. Take It Easy
  12. Time After Time

Photo credit: Mark Gonzales

Please contact Michelle or Chris for more info.

The Background:

Yatta Bandz explores extreme emotions in his music. He’ll confront heartache head-on with a wavy rhyme or embrace loneliness in a balmy and bold melody. By holding nothing back, his music may very well sound exactly how you feel in the moment. Yatta always found love in even the roughest of circumstances. He endured a period of homelessness as a young child, holing up in hotels or at the homes of gracious family members for three years. Music offered an escape as he discovered Drake, J. Cole, Juice WRLD, XXXTentacion, and Polo G. He got his first taste of viral success in high school, gaining traction with “Loyalty” and “Somebody.” In 2022, he ignited his debut Perfect Storm. With a bevy of bangers, “Don’t Go” piled up 24 million Spotify streams followed by “Unseen Scars” with 23 million Spotify streams and “Phone Calls” with 16 million Spotify streams. With empathy and energy, he has generated hundreds of millions of streams and incited the applause of OnesToWatch and HotNewHipHop, among others. Now, he opens up like never before and explores love from every angle on his 2023 second full-length offering, TUFF LUV [EMPIRE], featuring “Find My Way.”

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“Find My Way”: https://music.empi.re/findmyway

Pre-order TUFF LUV: https://music.empi.re/tuffluv

“Hard Headed”: https://music.empi.re/hardheaded / https://youtu.be/SC5RKMEqg4k

“Way Out West”: https://music.empi.re/wayoutwest / https://www.youtube.com/watch?v=T0rxc64ldxQ

“Take It Easy (AUX)”: https://www.youtube.com/watch?v=93T5PoR7Zx8

“On My Way”: https://www.youtube.com/watch?v=o6eJTcO9o4Q

“Boys Don’t Cry”: https://www.youtube.com/watch?v=_nuOlc3QgNY

“Unseen Scars”: https://www.youtube.com/watch?v=049O1kl-Pb4

“Don’t Go”: https://www.youtube.com/watch?v=JC-10WnX1a8