“When Flatbush drill rapper Sheff G is at the peak of his powers, his songs are exhilarating…His raps feel like wind sprints. As the vocal sample wails behind him, he bobs and weaves like a boxer poised to strike. “Tonight” is short, to the point, and highly effective: You cross Sheff G at great personal cost.” – Pitchfork
“Sheff G made Drill the sound of Brooklyn” – Pitchfork
Riding a huge wave of grassroots popularity in the Five Boroughs, Sheff G is ready to put Brooklyn drill on the map. Capitalizing on a slow-and-steady build to legend status in his neighborhood, Sheff G prepares The Unluccy Luccy Kid, his debut mixtape. With a unique bass voice that echoes both The Notorious B.I.G. and Skepta, Sheff is a charismatic performer, whether he’s layering boasts with a machine-gun flow, or slowing it down with an appealing sing-song.
On The Unluccy Luccy Kid, the 20-year-old rapper gives fans a glimpse into the man behind the mask, dwelling on the inciting incidents that started him on the rap path, and refining his sharp storytelling instincts. With appearances from Sheff’s frequent collaborator Sleepy Hallow and with the bulk of the production handled by Great John, who alternates BK drill’s signature minor-key pianos with brighter sonics, The Unluccy Luccy Kid arrives on September 27th via EMPIRE.
To accompany the announcement of The Unluccy Luccy Kid, Sheff G shares “We Getting Money,” a buoyant and boastful banger. Produced by Ayy Walker, “We Getting Money” finds Sheff G weaving a melodic hook around a hypnotic vocal sample, as he lyrically attacks fake drillers and talks about his early rap career: “Look at me now, I was the kid on the block/I was lighting sh*t up like some watts/It got hot like a fever/Dropped out of school cause some charges/I never thought that I would beat ’em.”
Inspired by the lyrics and lifestyle of Chicago’s drill movement, Sheff G helped spearhead a similar movement in his home neighborhood of Flatbush, marked by dramatic minor-key production, lyrical realism, and low-budget high-energy music videos. In 2017, Sheff G helped start the Brooklyn Drill movement with “No Suburban,” which earned over 5.7 million views on YouTube. Since then, Sheff has been one of the most-admired rappers in the city, stopping traffic in the streets with his “Panic” series of singles and creating a cross-continental drill connection with rappers from the UK. Riding a wave of hot singles, including “Tonight” and “Flows“, and a glowing profile in Pitchfork, Sheff G is ready to show the world what he’s got.
Listen to “We Getting Money”: https://empire.lnk.to/WGM
The Unluccy Luccy Kid tracklist:
1. Breesh (Intro)
2. 8th Block (Prod.Great John)
3. Tonight (Prod.Deltah Beats)
4. Feel A Way (Prod. Great John)
5. Flows feat. Sleepy Hallow (Prod. Yondo)
6. Flows, Pt. 2 feat. Sleepy Hallow
7. We Getting Money (Prod.Ayy Walker)
8. Designer feat. Sleepy Hallow (Prod. Great John)
9. All My Life feat. Sleepy Hallow (Prod.Great John)
10. Respect feat. Sleepy Hallow (Prod. Great John)
11. Think Im Playin (Prod. Great John)
12. Menace feat. Sleepy Hallow (Prod. Great John)
13. Automatic feat. Sleepy Hallow (Prod. Great John)
14. Emotionless (Outro) (Prod. Great John)
Please contact Michelle or Bria if interested in talking with Sheff G.
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“We Gettin Money”: https://empire.lnk.to/WGM
“Light Work Freestyle”: https://www.youtube.com/watch?v=SL8GKEwH2uc
“Tonight”: https://www.youtube.com/watch?v=btZcGulwOxk
“Flows” ft. Sleepy Hallow: https://youtu.be/DYTxB_-ysns / https://Empire.lnk.to/Flows
“No Suburban”: https://www.youtube.com/watch?v=HXWNvHWhtIo