“[Jace!] opts to rap over minimal beats that give him plenty of room to showcase his ability as a rhyme-for-rhyme spitter” – Complex
“He doesn’t hide behind filters or trends. Instead, he distills his experience into something that feels urgent and unpolished in the best way.” – HotNewHipHop
Texas rapper Jace! built a massive fanbase with his devil-may-care rhymes and bottomless arsenal of flows. The 23-year-old artist begins a new chapter of his career, officially announcing EAT SH!T, his new album, dropping on June 26th via SLANG. Watch the album trailer HERE.
Spanning 24 tracks, the upcoming album is a dazzling display of versatility, gathering beats by some of the underground’s best to accompany his soaring melodies and breakneck rhymes. EAT SH!T is aimed directly at gossipers and onlookers who ignore his artistry and dismiss how far he has come since he broke into the music industry as a teenager. The album welcomes a guest spot from rapid riser 1300SAINT, and features production from Jace! himself, with assistance from underground fixtures like stanthekid, Richie Souf, Noah Mejia, TrapBoyTango, Hecto, and more. Last week, Jace! gave fans a sneak peek at EAT SH!T with “pajama,” an ethereal and confident new single and music video.
Earlier this week, the Fort Worth native gave back to the community by hosting a community event, ahead of Father’s Day, in partnership with Salvation Army Austin. Jace hosted dinner for the Salvation Army Austin’s community members, hosted a game night for the center’s children, and brought support to families in need. A father of three himself, Jace! knows what it means to provide for a family, and through his Salvation Army Austin event, he provided a crucial lifeline for members of his Southeast Texas community. View photos and video from the event HERE
Since he broke onto the scene as a 17-year-old, Jace! has never stopped working, dropping dozens of singles and tapes without ever sacrificing quality. He built a massive following on SoundCloud (275k followers), drawing fans with idiosyncratic hits like “556 (Green Tips),” which has over 72 million streams on Spotify alone. Overall, across projects like Reverance and Virtuous and additional hits like “GOOSE CREEK” and “20 Min,” which reached #14 on Billboard’s TikTok chart. Jace! racked up over 700 million streams to date, including 111 million views on his YouTube videos. A fixture in the underground scene, Jace! earned a co-sign from Lil Uzi Vert on his song “x2,” and was one of the first rappers to appear on PlaqueBoyMax’s In The Booth.
Over the past year, Jace! has been more active than ever, impressing with his 2025 album Greenway, named after his home neighborhood in Fort Worth. A musical omnivore, Jace! released his mixtape Flowers Die On Sunday, filled with guitars and inspired by alternative rock, over Easter weekend, racking up over 550k streams in its first week. The young artist still loves to feed his day one fans on SoundCloud, releasing exclusive mixtapes like DEMONS 3 and most recently, on June 3rd, Curation 5, exclusively on the platform.
Opening up a new chapter as he focuses on family, community, and his music, Jace! is ready to prove he’s one of the most talented and hardest-working rappers of his generation. Stay tuned for much more.
Watch Jace!’s announcement for EAT SH!T: https://www.instagram.com/reels/DZu1qfDOSlY/
Watch “pajama”: https://youtu.be/7IX8NPu-z8M
Credit: @shotbyneezy
Please contact Michelle, Francesca, or Tamera for more info.
Jace Lavoer Salter, known as Jace! (iayze), is an underground rapper from Fort Worth, Texas recognized for his high-energy delivery and modern trap-influenced sound. Emerging in the late 2010s, he built a dedicated fanbase through independent releases on SoundCloud, becoming a key figure in the internet-era rap wave. His style blends aggressive flows, melodic elements, and 808-driven production, drawing from experimental undergorund influences. Through consistent output and collaborations, Jace! has solidifed his place among artists pushing the boundaries of modern underground hip-hop.
Links:
instagram | spotify | soundcloud | tiktok | youtube
“pajama”: https://youtu.be/7IX8NPu-z8M / https://jace.lnk.to/Pajamas
Curation 5: https://soundcloud.com/iayzeofficial/sets/curation-5