Credit: Bryan Berry
The Announcement:
Defining the sound of his region with slick-talking slang and booming beats for over a decade, P-Lo’s name makes waves from coast to coast. The Filipino-American artist and producer adds another accomplishment to his illustrious career, collaborating with Drake on “2 Hard 4 The Radio,” a highlight from the hitmaker’s new album Iceman. A bass-boosted banger and a perfect launching pad for Drake’s flexes, “2 Hard 4 The Radio” pays tribute to the legendary Mac Dre, interpolating lyrics and flow from the late Vallejo artist’s 1989 classic “”Too Hard For the F@#kin’ Radio.” The new song continues P-Lo’s mission to infuse his sound and the sound of the Bay Area into hip-hop’s mainstream, and continues to establish the artist as one of his region’s contemporary icons.
Since emerging as the sonic architect of the East Bay’s HBK Gang in the 2010s, P-Lo has been a force in hip-hop, redefining the West Coast sound without losing his strong focus on uplifting his local community. Born and raised in Pinole, CA, P-Lo has crafted hits like the Platinum-selling “Act Right” for Yo Gotti and “Always” for Chris Brown, and has collaborated with artists like Kehlani, Wiz Khalifa, and YG. As an artist, he released iconic anthems like “Put Me On Somethin'” ft. E-40 and “Same Squad,” and guested on Denise Julia’s smash hit “B.A.D.” (85 million Spotify streams). The artist is known for pushing the sound of the Bay Area forward, with acclaimed albums like More Than Anything, SHINE, and STUNNA, and the high-profile collaborative album Majorly Independent w/ LaRussell.
Last year, P-Lo made history with For The Soil, a landmark collaborative album released by Golden State Entertainment and EMPIRE. Released in time for All-Star Weekend 2025 in the Bay Area, the album was the first-ever hip-hop album released in partnership by a local rapper and an NBA franchise, the Golden State Warriors. The album was a major moment for Bay Area hip-hop, featuring heavyweights like E-40, Too $hort, Saweetie, Kamaiyah, and many others. With music videos for highlights like “Prayer ’25” and “Had To” filmed across major San Francisco landmarks, P-Lo reaffirmed his region as a central pillar of the modern rap scene. For The Soil was P-Lo’s one of his many official partnerships with a Bay Area sports team, including his single “Do It For The Bay” ft. Saweetie, the official anthem for the San Francisco 49ers 2024 season, and his status as an ambassador for the Warriors, Niners, and San Francisco Giants.
Recently, P-Lo has kept active with new singles like the triumphant and percussive “Out The Box,” and “S/O Alysa Liu,” a salute to the Olympic Gold Medal-winning Oakland native. Most recently, on May 7th, P-Lo celebrated “P-Lo Day” in his hometown of Pinole, CA. The second annual P-Lo Day arrived one year after P-Lo received the Pinole Key To The City, in recognition of his deep community roots and global representation, and engagement with the community through school visits, mentorship, and support for local businesses and nonprofits. P-Lo is also very proud of his heritage as a Filipino-American; he earned recognition from the Recording Academy for his advocacy for AAPI musicians and creators.
With plenty of music to come, P-Lo aims to cement his legendary status and build on his already impressive catalog. Stay tuned for much more.
Connect with P-Lo: official site | instagram | tiktok | twitter | official store
Please contact Michelle or Tamera for more info.
The Background:
P-Lo is a Bay Area born rapper, producer, and cultural tastemaker known for blending West Coast sound with community-driven experiences.
P-Lo has built a career that extends beyond music creating moments that authentically connect fans, local businesses, and brands. With a deep-rooted connection to San Francisco and the greater Bay Area, his work consistently reflects regional pride, innovation, and cultural relevance.
Born and raised in Pinole, California, P-Lo is a foundational figure in the Bay Area music scene. As a producer and artist, he’s helped shape the region’s sound, producing for major artists like Yo Gotti, Kehlani, and Wiz Khalifa, while also gaining recognition for his own hits like “Same Squad” and “Put Me On Somethin’.”
Notable credits:
“Act Right” – Yo Gotti ft. Jeezy & YG (Platinum)
“GDFR” – FloRida (4x Platinum)
“All Me” – Kehlani
“Too Big” – Mount Westmore
“Word is Bond” – YG
“I Bet” – Chris Brown & Tyga ft. 50 Cent
“Always” – SOB x RBE
“Do It For The Bay” – Saweetie
“Put Me On Somethin’” – P-Lo ft. E-40
Links:
official site | instagram | tiktok | twitter | official store | spotify | apple | youtube
“S/O Alysa Liu”: https://www.youtube.com/watch?v=dp_6_wXT-hE
“Out The Box” ft. Brisko: https://www.youtube.com/watch?v=3p8pzwG4iRo