A charismatic purveyor of street tales, San Francisco rapper Prezi is quickly becoming one of the Bay Area’s most vital emcees. Expressing his contempt for not just snitches, but people who associate with them, Prezi mobs in an apartment complex in “Rat Too,” his latest video, premiered with an interview by VIBE. Carrying the video with his compelling screen presence and shaking his chest-length dreads, Prezi dispenses essential advice to those who would think about betraying their brothers to law enforcement: “You hangin’ with that n***a when he told on bruh/But he ain’t told on you so you don’t give two fucks/Get up on him if you jammed and it’s just your luck/the bitch told on ya mans but you still gon’ fuck?/N****s fuckin’ up the game, n***a/It ain’t the same, n***a/You gave up Miranda Rights to give up names, n***a?” Produced by 1smackz and featuring an appearance from Lil Blood, “Rat Too” is a highlight from Do Better, Prezi’s debut album, a glistening collection of honest street stories. Featuring appearances from Mozzy, Philthy Rich, OMB Peezy, Lil Yee, Tree Thomas, and Skooly, Do Better arrived via EMPIRE.
Born and raised in the Hunter’s Point neighborhood of San Francisco, Prezi raised his profile to regional stardom in 2017. Prezi found his greatest success in the summer when he released “Do Better,” an aspirational mob anthem that delves deep into the young rapper’s past life of crime and legal struggles as he vows to improve his life and make it easier on his family. Promoted by local outlets such as The Thizzler and 106.1 KMEL and promoted by rappers such as Philthy Rich, grew into a massive street hit, collecting over 4 million views on YouTube, over 3 million plays on SoundCloud, and over 1 million streams on Spotify. The success of the song spawned an all-star remix, featuring Philthy, along with Prezi’s kindred spirits Mozzy and OMB Peezy. Capitalizing on the song’s success with an appearance as a guest of Ty Dolla $ign at KMEL’s Summer Jam, appearing on “Hot Hand” with Berner and Young Dolph, and earning a successful follow-up with “Family,” (1.2 million views on YouTube), Prezi is ready to burst out of the Bay and reach a national audience. In January, Prezi shared the video for the P-Lo and Reece Beats-produced “Old Ways,” a stylish and charming representation of Prezi’s everyday life.
Watch “Rat Too” ft. Lil Blood: https://www.youtube.com/watch?v=2AoOJhSjViI
Check out the VIBE premiere: https://www.vibe.com/2018/03/prezi-rat-too-lil-blood/
Buy Do Better: https://Empire.lnk.to/DoBetter
Please contact Michelle or Isabel if interested in talking with Prezi.
“Rat Too” ft. Lil Blood: https://www.youtube.com/watch?v=2AoOJhSjViI
Do Better: https://Empire.lnk.to/DoBetter
“Old Ways”: https://youtu.be/0hr6-UBrRps
“Do Better”: https://www.youtube.com/watch?v=mAwyXTHUyHQ
“Do Better” Remix ft. Mozzy, Philthy Rich, and OMB Peezy: https://www.youtube.com/watch?v=OLGtumQ1GMk
“Family” ft. Mozzy & Tree Thomas: https://www.youtube.com/watch?v=IRo84TkW1rE