5.5.2022

Video: Lonr. – “HI LONR“

“HI LONR” is a Highlight Track From the 2021 Project Land Of Nothing Real 2, Which Blends Elements of Trap, R&B, Rock, and More and Sports Guest Spots from Coi Leray and Yung Bleu

Critical Praise:

“A star in the making.” – UPROXX

“After his performance of the earnest yet restrained ‘Make the Most’ had viewers’ mouths agape during the 2020 BET Awards, he just might be quietly stepping into his own spotlight.” – Billboard

“Lonr.’s music will take you on a tour of the future.” – DJ Booth

The Video:

A versatile artist with a style that can’t be pinned down, Lonr.‘s music spans from mosh pit-ready ragers to gorgeous ballads and back. Embarking on a journey of serene self-discovery, Lonr. shares the video for “HI LONR,” a standout ballad from Land Of Nothing Real 2, his 2021 project. Powered by a gently arpeggiating guitar riff, thumping percussion, and sweeping strings, “HI LONR” finds the artist stacking a series of melancholic hooks as he addresses the object of his affections with a comforting croon: “I take you away from here/Won’t let you lose yourself, no more, I swear.”

In the video, Lonr. embarks upon a journey of self-discovery, wandering the streets of Brooklyn–he passes the Carousel in Brooklyn Bridge Park, contemplates life and love on the 9th Street Bridge over the Gowanus Canal, and walks the cobblestoned streets of DUMBO, stopping only to pet a cute dog and greet a loved one. The camera trained firmly on Lonr, in close-up, the “HI LONR” video perfectly encapsulates the song’s themes about staying true to oneself in a busy and ever-changing world.

Released in October 2021, Land Of Nothing Real 2 is a showcase for Lonr.’s sharp songwriting, punctuated by soaring hooks and Instagram caption-worthy lyrics. Following up his 2020 breakthrough project Land Of Nothing Real, the 8-track effort reflects Lonr.’s broad array of musical interests, rock-influenced ragers like “RENT FREE” and mosh pit-appropriate bangers like new single “RED LIGHT,” to romantic ballads like “READ MY MIND” ft. Yung Bleu and the lovelorn “CUFFIN,” a collaboration with Coi Leray (1.2 million video views). Along with his pen and his production–the 24-year-old multi-talent had a hand in the production for each of the project’s tracks–Lonr. captivates with his frayed nerve vocals, which switches from smooth crooning to energetic belting at the drop of the hat, all in tune with the emotion of the song. Land Of Nothing Real 2 is available to stream everywhere via Epic Records.

Land Of Nothing Real 2 is the latest step in Lonr.’s upward music-making trajectory, which originated in his hometown of Onset, a small town in Massachusetts near Cape Cod. Citing influences that range from Kurt Cobain to Andre 3000 to Japanese composer Ryuichi Sakamoto, Lonr.’s unique musical sensibility caught the attention of H.E.R., who became a frequent collaborator of his, including on Lonr.’s 2020 Billboard #1 Urban AC hit “Make The Most,” which Lonr. performed at the 2020 BET Awards. After earning three GRAMMY nominations working with H.E.R., Lonr. broke out in a big way in late 2019 with his song “AM,” which caught fire on TikTok to the tune of over 1 million video creations and racked up over 31 million streams on Spotify alone. “AM” and “Make The Most” appeared on Lonr.’s debut project Land Of Nothing Real, a 7-track effort that found critical acclaim, earning attention from the likes of Billboard, The FADER, NPR, Uproxx, Audiomack, V Magazine, XXL and more, while he also opened on tour for Cordae. In the summer of 2021, Lonr. released “Save My Love” ft. Amber Mark, the lead single taken from the Reminiscence soundtrack.