“Jersey club has finally started to take the world by storm, and Groovy and B Jacks’ song ‘Jersey Luv’ epitomizes why the movement has been able to spread like wildfire…’Jersey Luv’ has everything that a viral club song needs, and represents the evolution of the popular subgenre.” – Complex
“One of our new favorites!” – BET
“‘Jersey Luv’ is a love letter not just to Jersey itself, but to the creative force of its residents.” – Earmilk
“Hailing from New Jersey, GROOVY brings something new and fun to the intersection of R&B, House, Club and Pop.” – Def Pen
Blending and mutating sounds from Jersey Club and R&B into new alluring shapes he describes as the “luv club” genre, GROOVY makes music for contemplative late nights. Delivering a body of work that explores the complications of young love, the New Jersey native shares Crying In The Club, his new EP, available everywhere via Defiant Records/Warner Records. The young artist also shares the video for “Mariah,” a collaboration with fellow genre-bender Kanii. Listen HERE and watch the video HERE.
GROOVY’s new EP refines his singular hybrid sound. The genre he has coined as “Luv club” is designed more for the drives home from the club than the sweaty and frenetic peak hours. It slows down the tempo, but keeps the signature sounds that define Jersey club: squeaking samples, rhythmic sound effects, and the genre’s signature five-beat pattern. GROOVY’s R&B vocal approach suits the moody atmosphere, as he layers silky smooth melodies and relatable lyrics over his lush instrumentals produced by frequent collaborator Alejandro, who also executive-produced the EP and produced singles “jersey luv” and “KNO ME.
The Crying In The Club EP follows a loose narrative, detailing GROOVY’s journey from hopeless romantic to regretful cheater. The album’s opening tracks, the Robin S.-referencing “showmeluv” and the smash hit “jersey luv” ft. B Jack$ illustrate the exhilarating feeling of finding and dancing with a new love. Previously released ballad “KNO ME” and new highlight “Mariah” ft. Kanii dramatize the conflict and regret that follows a sneaky link, the former using mournful strings and rippling piano to enhance the emotion. On “laced luv,” GROOVY and rising sexy drill artist R2R Moe duet about drowning their sorrows with substances instead of dealing with heartbreak, while the MCVERTT-produced “Wanna Kno” is an ethereal, propulsive daydream. Featuring an additional guest spot from emerging NY rapper Vayda on the banger “SUMN,” Crying In The Club is a seminal debut.
With the Crying In The Club EP, GROOVY continues to build a devoted fanbase by blending vastly different sonic traditions into an emotionally arresting package. Stay tuned for more “luv club” from the innovative Jersey native in the near future.
Stream Crying In The Club EP: https://groovy.lnk.to/CryingintheClub
Watch “Mariah” ft. Kanii: https://youtu.be/oVvAZEpusF8
Watch “KNO ME”: https://youtu.be/McZFVn8M9zE
Follow GROOVY on socials: instagram | tiktok | spotify
Credit: Garrett Bruce
Please contact Michelle or Destiny for more info.
The Background:
Born and raised in Union, New Jersey, GROOVY is an independent New Jersey-based artist whose musical expression defies genre. Growing up in a musical household with a father who was a global touring house DJ, GROOVY grew up on a steady diet of house music and hip-hop. The 24-year-old artist recalls witnessing creativity at its finest at a very young age, as artists from all over the world made pit stops at his childhood home to collaborate with his father. In 2023, GROOVY is fearlessly embarking on a new musical journey, abandoning his roots in alternative hip-hop and moving towards a new, eclectic sound, effortlessly blending the R&B, Neo-Pop and House genres while leaving listeners with infectious music fit for late nights on the dance floor.
Crying In The Club EP: https://groovy.lnk.to/CryingintheClub
“KNO ME”: https://groovy.lnk.to/KNOME / https://youtu.be/McZFVn8M9zE
jersey luv (turn me on) Pack: https://groovy.lnk.to/jerseyluvpack
“jersey luv” Music Video: https://youtu.be/3qUkzh4nITo?si=YWPZFbcRt-qn7-Lc