Video: Caleborate – “Soul” (The LOVE Version)

The Invigorating Visual From the Forthcoming Real Person Project, Releasing on October 6th

9.18.2017

Critical Praise

“Caleborate delivers his rhymes with the confidence of a vet” – Complex

“…one of the most promising spitters coming out right now” – XXL

“a mix of personal songwriting and quick wit” – The FADER

“lyrical mastermind” – East Bay Express

“Caleb has proven himself to a MC in the purest form, eschewing the flashy brag raps for a centered focus on precise wordplay and introspective storytelling paired with some of the best production that the Bay can offer.” – EARMILK

“Caleb comes across like someone who’s honest with himself and everyone around him” – Uproxx

“[Caleborate] displays the poise and wisdom of a rap veteran” – HipHopDX

“One to watch in 2016.” – Pigeons & Planes

“The Easy Bay’s next Rap Titan” – KQEL (NPR San Francisco)

The Video:

Berkeley, California’s Caleborate is effortlessly relatable, spinning clever wordplay into compelling underdog narratives. In the LOVE version of “Soul,” Caleborate’s latest video, the 24-year-old rapper shows off every bit of his electric charisma. The new video features animation and illuminated lyrics that flow with Caleborate’s bold, horn-inflected tune. “Soul” distills Caleborate’s best qualities: his plucky determination, his sense of humor, and his authenticity. With audio premiered last month by LA Leakers, “Soul” is the first single from Real Person, Caleborate’s project due October 6th.

Explains Caleborate, “I wrote ‘Soul’ in the beginning of the year, around when so much if my life was changing – I saw my dad for the first time in years, I was breaking up with my girl. I wrote it because it’s what I needed to do for myself but I realized it’s also something that other people might need to help themselves. It’s damn near spiritual. When I say ‘don’t let them take your soul,” I’m talking about people trying to steal your shine. It could be anyone trying to drag you down; your parents, your co-workers, people on the train, someone having a bad day…A lot of people can throw off your vibe if they aren’t on the same wave as you. They can take your soul, your juice, your flavor, the stuff that makes you, you. You’ve got to protect that.”

The follow-up to 2016’s autobiographical 1993, which Earmilk called “the album for your 20s,” Real Person is the next chapter in Caleborate’s narrative. The project finds the burgeoning 24-year-old confronting his relationships, his career goals, the current presidential administration, and his struggle breaking through to the mainstream despite his superlative talent. Packed with soul-sampled beats that evoke the sonic palette of College Dropout-era Kanye West, Real Person is a clever and impressive effort, and might help transform Caleborate from an Underdog into a Top Dog. Featuring production from Ian McKee, Lege Kale, Chonchies, Drew Banga, and Willem Ardui, Real Person arrives later in 2017 via TBKTR. Prior to “Soul,” Caleborate shared the loose, exuberant “Make Me & Take Me,” recently added to Spotify’s Most Necessary playlist, which was accompanied by a self-directed, one-take video.

Watch “Soul” (The LOVE version): http://i.caleborate.io/SoulVid1PR-QusRs4

Please contact Michelle or Isabel for more info.

The Background:

A Berkeley bred student of hip-hop and all around eclectic artist, Caleborate has been renowned as one of the games most promising emcees. With lyrics that represent the unique struggles of the average 20-something, and stanza’s about the day to day grind as a collegiate youth, he covers topics far and wide and is anything but shallow. After being awarded the “Best Hip Hop Album of The Bay Area” in 2015 by SF Weekly, Caleborate is poised to sit cross-legged atop the hip-hop genre someday.