3.15.2021

Video: BONES – “PopRocks” (Prod. by Deergod)

The Ethereal “PopRocks” is the Emphatic Opening Track from the Upcoming PushingUpDaisies Project, a Collaboration Between BONES and TeamSESH Producer Deergod

Critical Praise:

“The Michigan-born rapper was one of the earliest and most influential artists to rise through the SoundCloud ranks in the early 2010s thanks to a truly unique aesthetic, an aura of mystery and a sound that would go on to be mimicked by his genre for years to come.” – HYPEBEAST

“Already one of the most influential artists in rap and the SoundCloud underground, Bones shows no signs of slowing down.” – HYPEBEAST

“O’Connor’s short tracks, creepy videos, and one-word tweets rack up millions of social media interactions from a cult following that helped him sell out shows in 25 cities on a recent tour. The hip-hop elite is taking notice.” – The FADER

“Elmo Kennedy O’Connor was in pre-school when he became obsessed with the the Southern artists of No Limit and Cash Money. Later in life, he would adopt the rap moniker Bones and amass a significant cult following. His gothic lyrical style, allergy to songs longer than two and a half minutes, and lo-fi visual aesthetic have convinced a quarter million people to subscribe to the SoundCloud page of his rap collective, TeamSESH.” – HotNewHipHop

The Video:

An unceasing worker with a loyal army of fans, BONES is a pivotal figure in underground internet rap. Sharing the brooding visual for a ruminative track, BONES shares “PopRocks.” Blessed with a textured beat from TeamSESH producer Deergod, “PopRocks” finds BONES switching between clipped raps and laid-back singing, as he sends a message that he’s not one to be trifled with: “The world is nothin’ but bad news and cancer/Knocking on the devil’s door and I’m the one that answers.” Directed by Jeff Frutski, the video reinforces that message, as the 27-year-old rapper cuts an imposing figure while delivering his rhymes in a stylishly rendered rainstorm. “PopRocks” is the opening track from PushingUpDaisies, the upcoming collaborative album from BONES and Deergod.

Friends since childhood, BONES and Deergod are kindred spirits, each more-than-willing to experiment with sonics to serve the messages in their songs. Deergod’s production palette is wide-ranging, borrowing hazy orchestral flourishes for headtrips like “BluntsInTheRain,” crafting soulful boom-bap on tracks like “P.S. 118,“ dabbling in dark trap for downtempo bangers like “Clickin’,“ and layering intricate guitar patterns on the tape’s more melodic tracks, including “Lasso.“ Throughout the project, BONES effortlessly matches Deergod’s wavelength, alternating stutter-stepping triplet flows with smoothly emotional singing, often on the same track. A worthy and immersive addition to BONES’ massive catalog, PushingUpDaisies releases on March 26th via TeamSESH/EMPIRE.

BONES has proven to be one of the most enduring, influential, and creative hip-hop artists to emerge in the early 2010s. The TeamSESH founder has recorded dozens of albums, racking up hundreds of millions of streams and feeding a fanbase that eagerly awaits his every move. Despite remaining fiercely independent and true to his underground roots, his music has permeated the mainstream–in 2015, A$AP Rocky sampled BONES’ song “Dirt” for “Canal St.” (124 million streams), and in recent years, BONES has performed in prime slots at festivals such as Rolling Loud as a member of Seshollowaterboyz (along with Xavier Wülf, Chris Travis, and Eddy Baker). BONES has already had a busy 2021, releasing his BURDEN album in January and releasing albums recorded under the moniker surrenderdorothy onto DSPs for the first time ever.

Watch “Pop Rocks”: https://www.youtube.com/watch?v=DsNZZmkcmPY

Buy/Stream “PopRocks” & Pre-order PushingUpDaisies: sesh.link/poprocks

PushingUpDaisies tracklist:

“PopRocks”
“Clickin”
“DetroitBoatClub” (Instrumental)
“BluntsInTheRain”
“MeetYourMaker”
“Lasso”
“P.S. 118” (Instrumental)
“Cracked”
“ComingToTerms”
“UptownCoffeeHouse” (Instrumental)
“Vic&Bobs”
“FantasyOfLights” (Instrumental)

Please contact Michelle or Kerry for more info.

Links:

“PopRocks” (w/ Deergod): http://sesh.link/poprocks / https://www.youtube.com/watch?v=DsNZZmkcmPY

BURDEN: http://SESH.LINK/BURDEN