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Bobby Brackins

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Amidst a wave of self-made songwriters, artists and producers, Oakland, California’s Bobby Brackins is at the crest. With tens of millions of YouTube plays and international radio spins, the established artist and songwriter is finally coming into his own as a solo act, with a sharp pen and easygoing charm. Bobby, who has written for a litany of artists including Chris Brown, Nicki Minaj, Zendaya, Trey Songz, Dev, Jeremih, Marc E. Bassy and Tinashe, debuted at number one on the Billboard Hot 100 with his co-write on “I’m The One,” the smash hit by DJ Khaled, featuring Quavo, Justin Bieber, Lil Wayne, and Chance The Rapper. In 2018, Bobby received a BMI Pop Award for his contributions to the song.

Growing up in the diverse streets of East Oakland, Bobby immersed himself in a variety of cultures, styles, and attitudes. Bringing that vast influence to his arts, Brackins graduated a local Pop star, hearing himself on radio the night of his senior prom. “We were all getting back in the limo, and the song played, with our dates all that. It was pretty dope,” recalls the artist, who hasn’t slowed down eight years later. Following his Go Dav cut, “Ride Or Die Chick,” it only grew. “After that, everybody in the Bay area pretty much knew me, and that I made music. I’ve been pretty popular ever since.”

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Following high school, Brackins relocated to Los Angeles alongside his producer and close friend, Nic Nac. “I wanted to keep making music with Nic, and I knew that L.A. was more industry-based. That’s where the labels and well-connected managers were.” There, he embedded himself in a hungry musical community that included friends and collaborators such as YG, Ty Dolla $ign, ScHoolboy Q, and DJ Mustard in addition to hit-making vets, Chris Brown and Ray J. Although he was in the land of the stars, the artist with the government name used the Internet to build a base. With a strong female following, Brackins says, “I took advantage of the web, learning how to market and brand myself, and grow more popular.” With impressive numbers on his singles and videos, the “143”-maker continued to work, and fuse sonic styles. “Besides legends like E-40 and Too $hort, there weren’t many artists from my generation who were from the Bay, working with L.A. talent. So I put it on myself, I built the bridge, for this generation.” Co-headlining his first tour with YG, and closely working with Los Angeles’ new musical guard, Bobby Brackins has touched many facets of the Southern Cali sound, despite his Bay area roots.

Even with his viral success, Brackins is patient with his brand and timing. “We live in a singles-driven market; it’s not 1990 anymore,” he jokes, regarding his yet-released debut. “Singles can go platinum and gold, and albums can come out and sell 10,000 copies. I’ve seen it many times. If it gets to the point where you feel like an album necessary and needed, it’ll be done.” Looking at YG’s success as well as fellow writers-turned-artists like The-Dream and Ty Dolla $ign, the twenty-something has no issue waiting for on a proper offering, despite eight mixtapes in as many years, including 2013’s Maxwell Park. Until the fan-base is there, where I can do shows across the country, filling up 5,000-plus-seat venues, that’s when I’ll drop an album,” he admits.

Until then, Bobby has plenty of work. The writer and producer revealed that Rihanna’s camp recently solicited some of his hit-making abilities. “I don’t ever shop records. One of my friends might play it for somebody, or more often, the artists are coming to the studio to witness the whole creative process, from scratch.” Locked in the lab, it’s dutifully plugging away that’s led to Bobby penning and co-producing a #1 record for Chris Brown in “Loyal,” penning hits for Tinashe like “2 On” and “Ain’t Good For You,” and writing “Bondage” for Marc E Bassy. “People are seeing my name more and more, and they’re giving me a lil’ more credit,” says Bobby.
“I’m excited about dropping my own music, and giving people awareness that I’ve helped mold the new West Coast sound.”
The credit is there, is as the chart and viral reaction, assuring the world that Bobby Brackins has his pen, production, and artistry on the pulse of the people. Bobby Brackins is currently in talks with major movie studios to produce a feature film based on his own screenplay.

Press Releases

Lata Harbor (aka Bobby Brackins) Washes His Hands of an Ex-Lover in a New Marc E. Bassy-Featuring Single
Bobby Brackins Recruits Jeremih, Tinashe, Marc E. Bassy & More For His …To Kill For EP
BMI Pop Award Winner Bobby Brackins Recruits Tinashe for New Single “Might Die Young”
Grammy Nominated Artist/Writer Bobby Brackins Recruits Marc E. Bassy for “My Love”
Bobby Brackins Recruits P-Lo and Marc E. Bassy for the Exotic Video for “Whiplash 2.0”
Bobby Brackins Recruits Jeremih & G-Eazy for the Complex-Premiered “Big Film,” Announces 8/3 …To Kill For EP
Bobby Brackins & Austin Mahone Take Your Girl And All Her Friends On A “Joyride”
Bobby Brackins and Ty Dolla $ign Are in the Club with Your Girl RIGHT NOW
Bobby Brackins Releases To Live For…EP featuring Zendaya, Austin Mahone, Ty Dolla $ign, Jeremih, and more
Bobby Brackins and Austin Mahone Go on a “Joy Ride”
With To Live For… EP on the Way, Bobby Brackins Shares Bay Remix of “Faithful” with Iamsu!
Bobby Brackins Switches It Up For Introspective “Indigo” Single, Debuted by The FADER
With an EP on the Way, Hit Songwriter Bobby Brackins Links with Ty Dolla $ign for “Faithful,” Premiered by Interview Magazine
Oakland’s Bobby Brackins Assists Singer-Songwriter Mila J in Saying Goodbye to An Ungrateful Ex in “Sorry,” Premiered by Complex
The Bay Area Artists Team Up For Infectious Banger Following Golden State Warriors Victory
Dreamy Electronic-pop Singer Channels Big Airy Sound for Debut Single About Rising From the Ashes
Buzzfeed Premieres Sizzling New Video, Filmed in Puerto Rico
Jezebel Premieres Sizzling New Bobby Brackins Featuring Young Fashionista and R&B Sensation
Premiered By LA Leakers, the Oakland-bred, L.A.-based Songwriter/Rapper Teams Up With Fellow Bay Area Rappers For Latest “Hot Box” Remix
Premiered By THUMP, the Oakland-bred, L.A.-based Songwriter/Rapper’s Hit Single Receives Glitchy EDM Remix By Sinden
Tinashe’s “2 On,” Co-Written By Bobby Brackins, Named Billboard’s #1 R&B Song of 2014
DJ Mustard Shares Surprise Remix of Bobby Brackins’ “Hot Box”
Hit Songwriter Releases Steamy Video for Song That’s Surpassed Over 1.3M SoundCloud Listens
iTunes: Bobby Brackins – “Hot Box” (feat. G-Eazy & Mila J)
Bobby Brackins, Songwriter of Chris Brown’s “Loyal” and Tinashe’s “2 On,” Releases Provocative Video For “Hot Box” Featuring G-Eazy and Mila J, Premiere via BroBible
“Loyal” and “2 On” Writer Bobby Brackins Teams Up With G-Eazy and Mila J For New Single “Hot Box”

Press Photos

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