Big Jade Announces Pressure, Her Debut Project, Coming in April via Alamo Records
The Rising Texas Rap Queen Shares the Self-Directed Video for the Beat-Shifting “No Hook,” Produced by BeatKing
Bursting Out of Beaumont, TX, a Small City Hours Away From Music Hubs Houston and New Orleans, Big Jade is a Forceful Spitter with a Personality to Match
“Beaumont, Texas loudmouth Big Jade has the best music videos. They’re a much needed break from the endless stream of fifteen dudes stuffed into an Airbnb, pointing guns at the shaky cameraman, and doing donuts in rented cars outside.” – Pitchfork
“This unrivaled skill, confidence, and charisma are the attributes that make Big Jade so interesting.” – Lyrical Lemonade
With a commanding mic presence and a take-no-prisoners attitude, Big Jade is one of the most vital voices in a bustling Texas rap scene. Today, the pride of North Beaumont announces Pressure, her upcoming debut project, slated to release in April 2021. Featuring production from the likes of BeatKing–Jade’s rap game mentor, who discovered her through her freestyle videos on YouTube–DJ Chose, and Bankroll Got It, Pressure provides a fresh spin on the traditional sounds of Texas rap, packing enough oomph in the low-end to satisfy Houston club-goers. Jade rhymes from her unique perspective, as a bisexual single mother and part-time hairdresser determined to ascend to the top of the game with her pure, athletic rapping. Home to the recent DJ Chose-produced single “Gucci Bag” and following in the wake of a series of verbally dexterous freestyle videos (including “Groupies“), Pressure releases next month via Alamo Records.
Along with the announcement of the project, Big Jade shares “No Hook,” her new video single. Produced by BeatKing, who provides his signature booming kick drums, “No Hook” is a two-part showcase for Jade’s detailed lyricism and unshakeable flow. In the song’s first half, Jade forcefully attacks BeatKing’s arpeggiated keys and trampoline bass, taking aim at fakes who rely on men to provide for them and their kids. The second half instrumental is more downtempo, inviting Jade to spit real talk about her past and her principles: “‘Member those days we was broke we was stealin’/’Member those days we was lazy and chillin/My uncle got shot, how I knew n****s killin’?” Directed by Jade herself, the video has a similar two-act structure: the first half of the video finds a tracksuited Jade attempting to steal a woman’s boyfriend, and the second half migrates to the studio where Jade vibes with a crew determined to help her succeed.
Born and raised in Beaumont, a small city in East Texas far removed from industry hubs like Houston and New Orleans, Big Jade built an online following with her unapologetic realness. In popular videos like “RPM” and “Phone Jumpin,” praised by Pitchfork, Jade exists in her element, showing off her rapping ability while styling hair, her longtime day job. Her brief, but visceral trap bangers caught the attention of BeatKing, who took her under his wing and offered her guest verses and some of his fieriest beats. In late 2020, Jade joined up with her mentor BeatKing for the Texas trap slapper “Respectfully,” also featuring an appearance from Queendome Come. Jade keeps her fans entertained with a regular supply of freestyles, like the recent “Before The Deal,” that show off her bars and indefatigable demeanor. Now with the backing of Alamo Records, Big Jade is ready to make the leap from being the pride of her town to a nationally recognized star.
Watch “No Hook” (Prod. by BeatKing): https://www.youtube.com/watch?v=YBBe5aNL-1I
Buy/Stream “No Hook” (Prod. by BeatKing): http://bigjade.lnk.to/NoHook
“I got the attention of the right people by being genuinely myself,” explains rapper Big Jade.
From Beaumont, Texas, the 26-year-old spitter made a name for herself by releasing a series of videos online that showcased her rapping ability. However, her Beatking-produced “RPM” showed a woman juggling rap dreams while doing hair. She was unashamed, unapologetic, and uncut. “It was real. That’s how I grind and get money,” admits Jade. “I’m not out here getting rap money yet; I’m popular on Instagram. Rappers are scared to say they’re doing something else just to make it. Where are you getting the money to invest in yourself and make it happen? Because that’s where it all starts for all of us.” Newly signed to Alamo Records, Big Jade took those steps to get noticed, and now she hopes to put herself and her city on the map.
“No Hook” (Prod. by BeatKing): http://bigjade.lnk.to/NoHook
“Groupies” (Freestyle): https://www.youtube.com/watch?v=5ORs5HF1oCU
“Before The Deal (Freestyle)”: https://youtu.be/QpQiqw4seIU
“Respectfully” ft. BeatKing & Queendome Come: https://www.youtube.com/watch?v=SpbvR_5hdmU
“Phone Jumpin”: https://www.youtube.com/watch?v=Ta1T5FZzhZo