03.27.2026
Big Moochie Grape Flashes Back to His Youth in the Moving Video for “Da Reason”
“Da Reason” is the Latest Video from Nightmare On AB, Available Everywhere via Paper Route Empire
The PRE Standout Revisits His October 2025 Mixtape, Using “Da Reason” to Lay Out His Motivations and Prove That He’s the Memphis Rap Chosen One
Critical Praise:
“Big Moochie Grape is feeling like a champion in these streets” – Billboard
“It’s hard-working hustler music that never lets up, with a beat that never sleeps. Big Moochie Grape makes soundtracks not just for grinding, but for surviving.” – Pitchfork
“[East Haiti Baby is] an impressive body of work from one of Memphis’s strongest frontrunners.” – HotNewHipHop
The Announcement:
With an outsized charisma and a flow that hits like a prizefighter, Big Moochie Grape is one of them ones. The East Memphis rapper reflects on what keeps him going on “Da Reason,” his new music video, a highlight from his 2025 mixtape, Nightmare On AB. Produced by regular collaborator Dee Gudda, “Da Reason” is a soulful slapper that borrows its grit from his hometown’s blues, using mournful saxophones and sumptuous bass slides to adorn the Paper Route Empire rapper’s motivational bars: Gotta take care of my kids, my nephews and nieces/They the ones that really need me,” he spits. In the video, Moochie flashes back to his youth, spending afternoons in detention writing his first rhymes and plotting ways to escape the vicious cycle of street life. The clips set in the present day prove that Moochie’s dreams have come true, as he rocks designer and rides around his hometown in a vintage muscle car.
Released on Halloween 2025, Moochie posits himself as the block’s own Freddie Krueger on Nightmare On AB. A reference to the famous Nightmare films and his home block of Apple Blossom Drive, in East Memphis, Nightmare On AB quickly establishes the life and death stakes of day-to-day in his neighborhood, where it is hustle or fall behind, and kill or be killed. Sometimes, Moochie is the monster in the movie, while other times, he is the victim, and the roles reverse more often than you can count. Home to singles like “Humongous” and “I Earned It,” Nightmare On AB is available on all platforms via Paper Route Empire.
Nightmare On AB was Moochie’s second release of 2025, following EAT OR GET ATE 2 (DELUXE). Featuring hard-hitting production from the likes of BandPlay, King Wonka, and more, EAT OR GET ATE 2 (DELUXE) is the purest distillation yet of Moochie’s relentless Tennessee trap sound, a monument to his self-made status and a chronicle of gigantic flexes. The tape features odes to Moochie’s heroes, including legendary rappers like “Big Pun,” and symbols of excellence like 3x Super Bowl winner “Patrick Mahomes,” in a single praised by Billboard. EAT OR GET ATE 2 (Deluxe) is available on all platforms via Paper Route Empire. Released on Halloween 2024, as a follow-up to Moochie’s 2019 debut mixtape, EAT OR GET ATE, EAT OR GET ATE 2 earned praise from XXL, The FADER, VIBE, and more.
Ready to drop even more music this year, Big Moochie Grape promises to keep grinding until the whole world knows what PRE and East Memphis are all about.
Watch “Da Reason”: https://www.youtube.com/watch?v=FDnqTMV9cAU
Stream Nightmare on AB: https://music.empi.re/nightmareonab
Stream EAT OR GET ATE 2 (DELUXE): https://music.empi.re/eatorgetate2
Nightmare on AB tracklist:
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- Got Me F*cced Up
- Meaning of Gigantic
- Humongous
- End Yo Career
- I Earned It
- Da Reason
- Don’t Miss
- Let’s Go
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Please contact Michelle or Francesca for more info.
Links:
“Da Reason”: https://www.youtube.com/watch?v=FDnqTMV9cAU
“Humongous”: https://www.youtube.com/watch?v=1NpsxsQP6Zo
“Got Me F*cced Up”: https://www.youtube.com/watch?v=e2csg8_9nTQ
“All My Life”: https://www.youtube.com/watch?v=9qCTvC6tdYU
“Big Pun”: https://www.youtube.com/watch?v=PC1ju8CVaf8
“AB”: https://www.youtube.com/watch?v=3KBUfLKlmtQ
EAT OR GET ATE 2 (DELUXE): https://music.empi.re/eatorgetate2
“Patrick Mahomes”: https://www.youtube.com/watch?v=VSyKqSr_Dik
“Ice Age”: https://www.youtube.com/watch?v=3tV2u0Gr0Fk
“Never Come Second”: https://www.youtube.com/watch?v=tN9lLlV_zjo
“Back In The Maybach”: https://www.youtube.com/watch?v=JtcDWiloP5g
“Yea”: https://www.youtube.com/watch?v=Q3Oe6FPK-64
EAT OR GET ATE 2: https://music.empi.re/eatgate2
“Fun” ft. Young Dolph: https://www.youtube.com/watch?v=cDv5pTZXiVg