6.29.2023

Mixtape: Big Jade – I Can’t Help It

The East Texas Emcee Shares a Ferocious 8-Pack, Her First Full-Length Since 2021, With Guest Spot From Fredo Bang and Sada Baby, Production from DJ Chose and More

Critical Praise:

“Beaumont, Texas loudmouth Big Jade has the best music videos. They’re a much needed break from the endless stream of fifteen dudes stuffed into an Airbnb, pointing guns at the shaky cameraman, and doing donuts in rented cars outside.” – Pitchfork

“Jade’s music is grimy and guttural, with a punch-you-in-the-jaw directness and a deep snarl.” – Stereogum

“Pressure, out via Alamo Records, is pure adrenaline and charisma as the Beaumont native stakes her claim as one of Texas’ best rappers, rattling off searing bars over high-energy beats” – Audiomack

“On Pressure she employs that sharp, incisive flow to display her pointed wit over speaker slamming production… Big Jade is in a prime position to become the latest star from the state where everything is bigger.” – UPROXX

“This unrivaled skill, confidence, and charisma are the attributes that make Big Jade so interesting.” – Lyrical Lemonade

The Mixtape:

Earning the respect of the Texas scene with her pugilistic rhymes, Big Jade refuses to change herself for the benefit of anyone else. Today, the Beaumont baddie reminds her fans and haters alike what time it is, sharing the ferocious new mixtape I Can’t Help It. Spanning 8 tracks, the new tape features some of Jade’s most athletic and disrespectful rhymes to date, reverberating with a “real street” authenticity that few can replicate. The new tape percolates with club-ready Texas-style instrumentals, complete with elastic basslines and driving percussion, with production from heavy-hitters like DJ Chose and more. Through it all, Jade remembers what matters most–the cover art depicts Jade, her daughter, and her mother as a united front, shot in a style inspired by the poster for a Wayan Brothers’ 1996 cult classic.

I Can’t Help It starts with “Pistol,” a rapidfire barrage of syllables that re-assert Jade’s rap supremacy, continuing with X-rated escapades like “Lick Lick,” and the heavy-hitting strip club anthem “Dollas,“ paying tribute to the late Gangsta Boo. The tape is home to the melodic recent single “Soulmate” ft. Fredo Bang, in which Jade changes up her flow and experiments with auto-tune, and the unapologetic “Real Street,” her latest video, which delivers her mission statement for the project: “I can’t help it, I’m a real ass street b*tch.” Featuring an additional guest appearance by Sada Baby on the confrontational “What She Said,” I Can’t Help It is available everywhere via Alamo Records.

I Can’t Help It is the latest salvo in Jade’s rise to prominence, which started in 2020. Last year, the Alamo Records signee released a trio of Texas-fried jams: “Pesos,” a collaboration with Galveston’s Peso Peso, the thumping “Lower,” her thumping twerk anthem, and “Eat,” an expansive collaboration with Houston legend Z-Ro. Jade experienced viral success late in the year when “Rodeo,” her collaboration with Dallas rapper Lah Pat (102k TikTok creations). Jade is currently hard at work on her follow-up to Pressure, Jade’s critically acclaimed new album, which earned praise from Stereogum and Pitchfork.

With I Can’t Help It out now, Jade continues her rise to the top. Just don’t expect her to change up when she gets there.

Stream I Can’t Help It: https://bigjade.lnk.to/icanthelpit

Watch “Real Street”: https://www.youtube.com/watch?v=Btvw5tAgkeo

Watch & Stream “Soulmate” ft. Fredo Bang: https://bigjade.lnk.to/soulmate

I Can’t Help It tracklist:
1. Pistol
2. Real Street
3. Lick
4. Soulmate ft. Fredo Bang
5. Gangsta Activity
6. What She Said ft. Sada Baby
7. Dollas8. Reloaded

Please contact Michelle or Kevin for more info.

The Background:

“I got the attention of the right people by being genuinely myself,” explains rapper Big Jade.

From Beaumont, Texas, the 26-year-old spitter made a name for herself by releasing a series of videos online that showcased her rapping ability. However, her Beatking-produced “RPM” showed a woman juggling rap dreams while doing hair. She was unashamed, unapologetic, and uncut. “It was real. That’s how I grind and get money,” admits Jade. “I’m not out here getting rap money yet; I’m popular on Instagram. Rappers are scared to say they’re doing something else just to make it. Where are you getting the money to invest in yourself and make it happen? Because that’s where it all starts for all of us.” Newly signed to Alamo Records, Big Jade took those steps to get noticed, and now she hopes to put herself and her city on the map.