6.27.2023

Big Jade Announces I Can’t Help It Mixtape, Out June 29th via Alamo Records

The Fierce Texas Rapper Stays True to Her Roots in the Bouncy, Bass-Heavy “Real Street” Video

The Beaumont, TX Native Prepares a New Batch of Commanding Trap Tunes, With Guest Spots from Fredo Bang and More

Critical Praise:

“Beaumont, Texas loudmouth Big Jade has the best music videos. They’re a much needed break from the endless stream of fifteen dudes stuffed into an Airbnb, pointing guns at the shaky cameraman, and doing donuts in rented cars outside.” – Pitchfork

“Jade’s music is grimy and guttural, with a punch-you-in-the-jaw directness and a deep snarl.” – Stereogum

“Pressure, out via Alamo Records, is pure adrenaline and charisma as the Beaumont native stakes her claim as one of Texas’ best rappers, rattling off searing bars over high-energy beats” – Audiomack

“On Pressure she employs that sharp, incisive flow to display her pointed wit over speaker slamming production… Big Jade is in a prime position to become the latest star from the state where everything is bigger.” – UPROXX

“This unrivaled skill, confidence, and charisma are the attributes that make Big Jade so interesting.” – Lyrical Lemonade

The Announcement:

Bringing boldfaced-bars with a take-no-prisoners demeanor, Texas riser Big Jade knows exactly what she wants. Today, the Beaumont boss lady announces her first new full-length of 2023: I Can’t Help It, out this week. An electric 8-pack featuring some of Jade’s most athletic rhymes to date, I Can’t Help It re-establishes Jade as one of the most talented in her region, bringing confrontational, tongue-twisting verses atop bass-heavy Texas instrumentals. Home to the melodic recent single “Soulmate” ft. Fredo Bang, and featuring cover art depicting three generations of Jade’s family in the style inspired by the poster for a Wayan Brothers’ 1996 cult classic, I Can’t Help It arrives on June 29th via Alamo Records.

Along with the announcement of the tape, Jade shares “Real Street,” a new music video that as sultry as it is pugilistic. Holding serve atop a minimalist instrumental featuring ringing cowbells and bouncing 808s, Jade delivers confrontational quotables a rapidfire pace, confidently backing up her assertion that she’s the realest rapper out: “Stompin’ on b*tches’ necks/Tell me what b*tch is next/Dog a n****, you a pet/Take his ass to the vet.” In the song’s hook, Jade references the mixtape’s title as she shrugs off haters’ concerns: “I can’t help it, I’m a real ass street b*tch.” Directed by Herve Mompoint, the video is a reflection of Jade’s dominating personality, as she talks smack to neighborhood gossips, shows off her old school Chevy, and engages in some 50 Shades-style kinks in the bedroom.

The upcoming I Can’t Help It is the latest salvo in Jade’s rise to prominence, which started in 2020. Last year, the Alamo Records signee released a trio of Texas-fried jams: “Pesos,” a collaboration with Galveston’s Peso Peso, the thumping “Lower,” her thumping twerk anthem, and “Eat,” an expansive collaboration with Houston legend Z-Ro. Jade experienced viral success late in the year when “Rodeo,” her collaboration with Dallas rapper Lah Pat (102k TikTok creations). Jade is currently hard at work on her follow-up to Pressure, Jade’s critically acclaimed new album, which earned praise from Stereogum and Pitchfork.

Stay tuned for I Can’t Help It, coming this Thursday via Alamo Records.

Pre-save I Can’t Help It: https://bigjade.lnk.to/icanthelpit

Watch “Real Street”: https://www.youtube.com/watch?v=Btvw5tAgkeo

Watch & Stream “Soulmate” ft. Fredo Bang: https://bigjade.lnk.to/soulmate

Please contact Michelle or Kevin for more info.

The Background:

“I got the attention of the right people by being genuinely myself,” explains rapper Big Jade.

From Beaumont, Texas, the 26-year-old spitter made a name for herself by releasing a series of videos online that showcased her rapping ability. However, her Beatking-produced “RPM” showed a woman juggling rap dreams while doing hair. She was unashamed, unapologetic, and uncut. “It was real. That’s how I grind and get money,” admits Jade. “I’m not out here getting rap money yet; I’m popular on Instagram. Rappers are scared to say they’re doing something else just to make it. Where are you getting the money to invest in yourself and make it happen? Because that’s where it all starts for all of us.” Newly signed to Alamo Records, Big Jade took those steps to get noticed, and now she hopes to put herself and her city on the map.