Video: Big Jade – “Lip Gloss“
The Rising Queen of Texas Rap Brings Her Signature Style to a Classic of ’00s Rap
“Beaumont, Texas loudmouth Big Jade has the best music videos. They’re a much needed break from the endless stream of fifteen dudes stuffed into an Airbnb, pointing guns at the shaky cameraman, and doing donuts in rented cars outside.” – Pitchfork
“Jade’s music is grimy and guttural, with a punch-you-in-the-jaw directness and a deep snarl.” – Stereogum
“Pressure, out via Alamo Records, is pure adrenaline and charisma as the Beaumont native stakes her claim as one of Texas’ best rappers, rattling off searing bars over high-energy beats” – Audiomack
“On Pressure she employs that sharp, incisive flow to display her pointed wit over speaker slamming production… Big Jade is in a prime position to become the latest star from the state where everything is bigger.” – UPROXX
“This unrivaled skill, confidence, and charisma are the attributes that make Big Jade so interesting.” – Lyrical Lemonade
Annihilating beats with her ferocious flow, Big Jade can make any beat her own–no matter how famous the original song. Putting her stamp on a beloved ’00s rap hit, Big Jade samples Lil Mama in her new “Lip Gloss” freestyle and music video. The song’s instantly recognizable boom-clap beat is the ideal canvas for Jade to inject her East Texas attitude, peppering in references to the original song while attacking the beat from a wholly different angle than Lil Mama tried in the original song: “B*tches don’t like me/And Ion like hoes neither/And I don’t care if y’all was friends/I don’t need y’all neither.” In the video, a green-haired Jade relaxes in the studio with her team as she shows off her skills. The new freestyle is Jade’s first release since her acclaimed debut project Pressure, and will appear on her sample-heavy upcoming mixtape Jade Wins, due later this summer.
Acclaimed by Stereogum, who called the album “grimy and guttural, with a punch-you-in-the-jaw directness and a deep snarl,” and Pitchfork, who named the album one of the best overlooked albums of Spring 2021, Pressure rolls out the red carpet for a series of guests from the Lone Star State, including, Erica Banks, Queendom Come, and OMB Bloodbath, a group of Houston and Dallas rappers giving the co-sign to the talented Beaumont native. The project is home to highlights like the recent single “Dem Girlz“ ft. Erica Banks & BeatKing, a David Banner-flipping banger perfectly suited for rides in the low-low, the blistering introductory “No Hook,” and the sultry, DJ Chose-produced “Gucci Bag.“ Throughout, Jade stays rooted in her home state, but isn’t afraid to incorporate sounds from other regions, including hyperactive acid bass often heard in L.A. and the Bay in “Get It!” The album earned further notices in Pitchfork, for its highlight track “Pressed” ft. OMB Bloodbath, and from Passion Of The Weiss, who praised Jade saying “anyone and anything that stands in her way will likely be steamrolled.” Earlier this summer, Jade tapped the legendary Swishahouse member DJ Michael Watts to release a Chopped & Screwed remix of the project. A powerful introductory statement from a vital new Texas talent, Pressure is available everywhere via Alamo Records.
Bursting out of a small Texas city, a long drive removed from industry hubs like Houston and New Orleans, Big Jade built an online following with her unapologetic realness. In popular videos like “RPM” and “Phone Jumpin,” praised by Pitchfork, Jade exists in her element, showing off her rapping ability while styling hair, her longtime day job. Her brief, but visceral Texas trap bangers caught the attention of Houston heavy-hitter BeatKing, who took her under his wing and offered her guest verses and some of his fieriest beats. Now with co-signs from Audiomack, UPROXX, Okayplayer, Brooklyn Vegan, HotNewHipHop, and more, Big Jade is ready to make the leap from being the pride of North Beaumont to a nationally recognized star.
Watch “Lip Gloss”: https://youtu.be/N_a1Tegmqr4
“I got the attention of the right people by being genuinely myself,” explains rapper Big Jade.
From Beaumont, Texas, the 26-year-old spitter made a name for herself by releasing a series of videos online that showcased her rapping ability. However, her Beatking-produced “RPM” showed a woman juggling rap dreams while doing hair. She was unashamed, unapologetic, and uncut. “It was real. That’s how I grind and get money,” admits Jade. “I’m not out here getting rap money yet; I’m popular on Instagram. Rappers are scared to say they’re doing something else just to make it. Where are you getting the money to invest in yourself and make it happen? Because that’s where it all starts for all of us.” Newly signed to Alamo Records, Big Jade took those steps to get noticed, and now she hopes to put herself and her city on the map.
“Lip Gloss”: https://youtu.be/N_a1Tegmqr4
“Pressed” ft. OMB Bloodbath: https://www.youtube.com/watch?v=xmyvOWWg684
“I Tell You What”: https://www.youtube.com/watch?v=ibLLUVUXzzY
“Dem Girlz” ft. Erica Banks & BeatKing: http://smarturl.it/demgirlz
“Bonnet” (Freestyle): https://youtu.be/cIvQylLXU2Q
“No Hook” (Prod. by BeatKing): http://bigjade.lnk.to/NoHook
“Groupies” (Freestyle): https://www.youtube.com/watch?v=5ORs5HF1oCU
“Before The Deal (Freestyle)”: https://youtu.be/QpQiqw4seIU
“Respectfully” ft. BeatKing & Queendome Come: https://www.youtube.com/watch?v=SpbvR_5hdmU
“Phone Jumpin”: https://www.youtube.com/watch?v=Ta1T5FZzhZo