Video: Berner – “Box Boy” ft. Pepe Chill-E
The Cookies SF Founder Boxes Up Bud in the Studio-Set Video for the La Plaza Banger
Building an empire that connects the worlds of weed and music, Berner is one of hip-hop’s savviest businessmen. Holing up in his studio with more weed than the average person sees in his or her life, Berner shares “Box Boy,” his new music video, directed by Sebastian Maldonado. Defined by disorienting strings, the track features an appearance from Latin rapper Pablo Chill-E, who raps in both English and Spanish. In the video, Berner and Pablo pack pound after pound of Cali’s finest bud as they mob in the studio, before taking a joyride in Berner’s Mercedes Benz. “Box Boy” is a highlight track from La Plaza, Berner’s 36th studio album and his fourth of 2019., and follows the video for the Reggaeton-inflected “No Borders” featuring Eladio Carrión.
Complete with weeded-out beats from the likes of The RZA, Scott Storch, and Cozmo, created with live instrumentation, La Plaza is an atmospheric epic, as Berner welcomes his listeners into a world inspired by Mexico’s pre-cartel drug trade–a violent era of competing territories and bosses. To complement the the theme, Berner emphasizes a Latin flavor in the production, and recruits guest spots from Spanish-speaking emcees like De La Ghetto, Jon Z, Eladio Carrión, and Ñengo Flow. Along with La Plaza, Berner shared a feature-length documentary about the making of the album and Berner’s history, touching on all aspects of the Cookies SF founder’s career. Featuring appearances from Wiz Khalifa, Snoop Dogg, Fat Joe, Chris Brown, Mozzy, Cypress Hill, OMB Peezy, Nef The Pharaoh, Lil Pete, and more, La Plaza arrives via Bern One Entertainment/EMPIRE.
Berner is an accomplished entrepreneur in the Cannabis industry. His most famous creation is the Girl Scout Cookies strain, which helped birth Cookies SF, one of the world’s leading Cannabis lifestyle brands. Berner was intimately involved in the creation of the first marijuana dispensary in San Francisco’s Upper Haight district, founded Hemp2O, a hemp-based health beverage company, created the novelty (non-THC) chocolate company KoKoNuggz, founded Vibes, his own brand of rolling papers, and created Re:Stash, a company that makes childproof cannabis storage jars. With an undying passion for connecting the worlds of Marijuana and Music, stay tuned for much more from Berner this year and in the future.
Watch “Box Boy” ft. Pablo Chill-E: https://youtu.be/oPZ2XLd7ayE
Buy/Stream La Plaza: https://empire.lnk.to/LaPlaza
Watch the La Plaza documentary: https://youtu.be/G0K73SR_sjo
La Plaza tracklist:
2. La Plaza (feat. Wiz Khalifa & Snoop Dogg)
3. Crows On the Line (feat. T3r Elemento & Oscar Cortez)
4. Level Up (feat. Cozmo)
5. Art of War (feat. Cozmo)
6. My Spot (feat. De La Ghetto)
7. Going Out Like That (feat. Fat Joe & De La Ghetto)
8. Side Bust
9. Weed Man
10. Same Time
11. Every Night (feat. Chris Brown & Wiz Khalifa)
12. Somebody’s Girl (feat. T3r Elemento)
13. Can’t Keep My Eyes Open (feat. T3r Elemento, OMB Peezy & Nef The Pharaoh)
14. No Borders (feat. Eladio Carrión)
15. Mi Novia (feat. Jon Z & Alemán)
16. Get It (feat. Ñengo Flow)
17. 3 Deep (feat. Mozzy)
18. Box Boy (feat. Pablo Chill-E)
19. Kings of the Contraband (feat. Cypress Hill)
20. Dying Slow
21. Nonsense (feat. Lil Pete)
San Francisco native, Gilbert Milam Jr., better known in the rap game as Berner, has worked hard to become one of the Bay Area greats, alongside the likes of E-40, Mac Dre and Too $hort. Berner independently produced his first album in 2007, and has released several each year since. With his latest album, La Plaza, dropping on 11/11 of 2019, Berner stays busy and relevant in the industry. Constantly venturing into new territory with his music, Berner has an impressive list of artist collaborations on his resume, ranging from rap legends Wiz Khalifa, Snoop Dogg and B-Real, to production giants Scott Storch, RZA and Cozmo.
A self-made entrepreneur, Berner doesn’t stop at music. As founder and partner of several companies ranging from the Cannabis industry to a lifestyle clothing brand, his work ethic and innovative drive are hard to match. Keep your eyes on Berner, he is just getting started.
Bio, pics, and more here: http://www.audibletreats.com/berner
“Box Boy” ft. Pablo Chill-E: https://youtu.be/oPZ2XLd7ayE
“No Borders” ft. Eladio Carrión: https://youtu.be/JvCKRdwyL80
La Plaza: https://empire.lnk.to/LaPlaza
La Plaza documentary: https://youtu.be/G0K73SR_sjo
“La Plaza” ft. Wiz Khalifa & Snoop Dogg (Prod. by The RZA): https://youtu.be/zr2JIBfgkQI
“Going Out Like That” ft. Fat Joe & De La Ghetto: https://www.youtube.com/watch?v=0HKFbANRDGs