11.11.2019

Album: Berner – La Plaza

The Marijuana Magnate Drops a New Album with Appearances From Snoop, Wiz, & Mozzy, And Shares a Documentary About His Career as an Artist and Entrepreneur

The Album + Documentary:

The architect of an empire that connects the worlds of music and marijuana, San Fracnsico’s Berner is one-of-a-kind. Drawing from his Latin heritage, Berner shares La Plaza, his 36th studio album and his third of 2019. Complete with weeded-out beats (with live instrumentation) from the likes of The RZA, Scott Storch, and Cozmo, La Plaza is an atmospheric epic, as Berner welcomes his listeners into a world inspired by Mexico’s pre-cartel drug trade–a violent era of competing territories and bosses. To complement the the theme, Berner emphasizes a Latin flavor in the production, and recruits guest spots from Spanish-speaking emcees like De La Ghetto, Jon Z, Eladio Carrión, and Ñengo Flow. Spanning 21 hazy tracks, the new album hosts previously released singles like the RZA-produced, Snoop Dogg & Wiz Khalifa featuring “La Plaza” (1.2 million views on YouTube), the psychedelic “Going Out Like That” featuring Fat Joe and De La Ghetto, and the harrowing recent single “3 Deep,” with a guest spot from Mozzy. Featuring additional appearances from Chris Brown, Cypress Hill, OMB Peezy, Nef The Pharaoh, Lil Pete, and more, La Plaza arrives via Bern One Entertainment/EMPIRE.

To accompany the release of the album, Berner shares La Plaza, a feature-length documentary about the making of the album and the inner workings of his various businesses. Directed by Berner & Farid, the doc starts all the way at the beginning, with adorable home movies of Berner’s childhood in San Francisco and Arizona, to the early stages of his rap career, collaborating with Bay Area legends to get his name out there, and the start of his marijuana obsession. The documentary takes a deep dive into Berner’s artistic process, and how he collects talent and curates vibes to help put out the best possible project. The bulk of the documentary uses live footage and captured moments to tell the story of the album, breaking down songs to their component parts and offering a tantalizing glimpse of the hazy studio environment. Featuring cameo appearances from nearly every artist who appears on the album, the La Plaza documentary offers a compelling explanation for the San Francisco artist’s prolific output–making a Berner album is a hell of a lot of fun.

Berner is an accomplished entrepreneur in the Cannabis industry. His most famous creation is the Girl Scout Cookies strain, which helped birth Cookies SF, one of the world’s leading Cannabis lifestyle brands. Berner was intimately involved in the creation of the first marijuana dispensary in San Francisco’s Upper Haight district, founded Hemp2O, a hemp-based health beverage company, created the novelty (non-THC) chocolate company KoKoNuggz, founded Vibes, his own brand of rolling papers, and created Re:Stash, a company that makes childproof cannabis storage jars. With an undying passion for connecting the worlds of Marijuana and Music, stay tuned for much more from Berner this year and in the future.

Buy/Stream La Plaza: https://empire.lnk.to/LaPlaza

Watch the La Plaza documentary: https://youtu.be/G0K73SR_sjo

La Plaza tracklist:
1. Intro
2. La Plaza (feat. Wiz Khalifa & Snoop Dogg)
3. Crows On the Line (feat. T3r Elemento & Oscar Cortez)
4. Level Up (feat. Cozmo)
5. Art of War (feat. Cozmo)
6. My Spot (feat. De La Ghetto)
7. Going Out Like That (feat. Fat Joe & De La Ghetto)
8. Side Bust
9. Weed Man
10. Same Time
11. Every Night (feat. Chris Brown & Wiz Khalifa)
12. Somebody’s Girl (feat. T3r Elemento)
13. Can’t Keep My Eyes Open (feat. T3r Elemento, OMB Peezy & Nef The Pharaoh)
14. No Borders (feat. Eladio Carrión)
15. Mi Novia (feat. Jon Z & Alemán)
16. Get It (feat. Ñengo Flow)
17. 3 Deep (feat. Mozzy)
18. Box Boy (feat. Pablo Chill-E)
19. Kings of the Contraband (feat. Cypress Hill)
20. Dying Slow
21. Nonsense (feat. Lil Pete)

Please contact Michelle or Erin for more info.

The Background:

San Francisco native, Gilbert Milam Jr., better known in the rap game as Berner, has worked hard to become one of the Bay Area greats, alongside the likes of E-40, Mac Dre and Too $hort. Berner independently produced his first album in 2007, and has released several each year since. With his latest album, La Plaza, dropping on 11/11 of 2019, Berner stays busy and relevant in the industry. Constantly venturing into new territory with his music, Berner has an impressive list of artist collaborations on his resume, ranging from rap legends Wiz Khalifa, Snoop Dogg and B-Real, to production giants Scott Storch, RZA and Cozmo.

A self-made entrepreneur, Berner doesn’t stop at music. As founder and partner of several companies ranging from the Cannabis industry to a lifestyle clothing brand, his work ethic and innovative drive are hard to match. Keep your eyes on Berner, he is just getting started.