Marijuana Magnate Berner Working on Feature-Length Crime Drama Packs

Rapper, Dispensary Owner, Cookies Streetwear Brand Owner, Marijuana Consultant, and Hemp-infused Beverage Owner Now Adds “Movie Producer” To His Growing Resumé

2.14.2017

The Announcement:

As if a marijuana empire, 16 albums, and two lifestyle clothing companies weren’t enough, Berner, who is signed to Wiz Khalifa’s Taylor Gang Ent. has announced that he will finance the creation of Packs, a feature-length film recounting the rise of designer California weed. As told to Variety, “We made whole markets go from buying Mexican weed for $40/ounce to buying Cali shit for $400/ounce,” says Berner. “It was like the coke wave of the ’70s and ’80s, and Northern California was a major part of it. With prohibition coming to an end, it’s only right to let the world know how it all really went down.”

Packs, set to be a unique take on the inter-state drug smuggling trade, will be directed by Daniel Ragussis. Ragussis’ debut film Imperium, starring Daniel Radcliffe, recounted the perilous infiltration of a white supremacist terror cell by FBI agent Michael German. With a background in portraying the gritty realities of American history, Ragussis is the perfect choice for directing a movie about the rise of a massive marijuana empire.

Ragussis’ expertise, combined with Berner’s experience in the marijuana industry, as well as his role in creating Girl Scout Cookies, one of the country’s biggest marijuana strains, will make for a provocative portrayal of the rise in designer weed in out of state markets. Ragussis states, “Berner has the ability to provide an exclusive and authentic view of the designer marijuana smuggling trade, a gritty, cinematic world we’ve never seen on screen before.” Look for more updates on Packs as they are released, and buy Berner’s recent album of the same name here.

Please contact Michelle or Dharmic for more info.

Berner Background:

For almost 10 years, Berner has been hip-hop’s most trusted source. His track record not only in producing marijuana mood music, but also steering the most discerning of smokers to the latest new strains and products in the marijuana industry is unimpeachable. The founder/co-owner of popular apparel company Cookies SF, Berner has used his green power to strengthen his music ties, and he’s dropped a whopping 14 albums to date. During high school, the budding entrepreneur born Gilbert Anthony Mano had begun playing around and battle-rapping for fun. In 2006, he dropped his first mixtape Dirty Sneakers. His first solo album, Weekend at Bernie’s, arrived in 2009, along with four other albums. He’s worked with numerous legends in the game, from Cypress Hill’s B-Real, Project Pat and Tha Jacka to Ty Dolla $ign, DJ Mustard and Chris Brown. This year alone, he will release another three projects: Contraband with Cam’ron, Drought Season 3 with the recently deceased Bay Area legend Tha Jacka and his solo album, Hempire. He boasts 417,000 Instagram followers, who turned out in droves for his sold-out Under the Influence of Music Tour alongside Khalifa, A$AP Rocky, Trinidad Jame$ and Joey Bada$$–and his 4/20 shows in the Bay are one of the highlights of the year.