2.3.2025

Baja Beach Fest Announces First Headliner, Don Omar, for 2025 Festival, Happening in Rosarito Beach, MX, from August 8-10, 2025

The Reggaeton Legend Is the First Name Announced From the Festival’s Soon-To-Be-Revealed Lineup, to Feature Many of Latin Music’s Biggest Stars

Baja Beach Fest’s Official Presale Goes Live on February 13th at 12pm PT, With a Portion of Proceeds to Be Donated to Wildfire Recovery Efforts

The West Coast’s Premier Showcase for Latin Music and Reggaeton Since 2018, Baja Beach Fest Prepares For Another Big Year En La Playa

Re-Live Baja Beach Fest 2024 With the Official Aftermovie, Featuring Highlights of Performances Artists Like Rauw Alejandro, Peso Pluma, Fuerza Regida, and Kali Uchis and Shining a Spotlight on the Festival’s Unique Beachside Atmosphere

 

Critical Praise:

“Baja Beach Fest, originally dedicated exclusively to reggaetón and Latin trap, has transformed into a dynamic celebration that amplifies the convergence of música urbana and regional Mexican music live entertainment.” –Billboard

“A powerful sense of cultural ownership among young Latin fans at a moment when the very idea of the mainstream is changing…the sold-out show is already a success” – L.A. Times

“For Baja Beach Fest, it’s about more than music; offering fans an immersive experience that brings local culture to the forefront and extends its vibe far beyond the stage. From amazing Mexican food, white sand beaches, activations with top global brands, and parties, it’s a music and culture lover’s paradise set against the backdrop of an idyllic seaside town” The FADER

“…a star-studded lineup with some of the biggest names in Latin music and reggaeton.” – HOLA

“Baja Beach Fest is known to feature the biggest names in Latin music performing near the beach in Rosarito, Mexico, and this year’s lineup didn’t disappoint.” –Pollstar

“Tres hectáreas de playa, lo mejor de la música latina, comida, glamour y mucho más ofrece Baja Beach Fest, un evento que desde su primera edición ha capturado la atención de todo el mundo y se ha convertido en una verdadera celebración de la cultura latina.” – Rolling Stone En Español

The Announcement:

Baja Beach Fest brings the best in Latin Music and Reggaeton to Rosarito Beach, MX every summer, providing a festive atmosphere and creating unforgettable memories for fans from all over the world. Today, the three-day festival starts another massive year with a big announcement, revealing Don Omar as one of the headliners of Baja Beach Fest 2025. A legendary figure in the history of Reggaeton, Don Omar returns to Rosarito after a memorable set in 2023, where he reunited with Tego Calderon for the first performance of their iconic hit “Bandoleros” in several years. The Puerto Rican artist plans another historic show en la playa in 2025, along with many of Latin Music’s biggest stars.

Along with the announcement of Don Omar as a headliner, Baja Beach Fest announces its 2025 presale, available on February 13th at 12pm PST only at BajaBeachFest.com. The final BBF presale opportunity follows a “Primer Aceso” presale, offered shortly after last year’s sold out festival ended, which sold out in hours. Last week, Baja Beach Fest announced that a portion of the presale proceeds would be donated to the Los Angeles Fire Department Fund and the CCF Wildlife Recovery Fund, to support Baja’s SoCal community and aid the wildfire relief efforts. With the full lineup and details to be revealed soon, Baja Beach Fest returns to Rosarito from August 8-10, 2025.

View more information about the festival and access the presale on February 13th at BajaBeachFest.com

August’s Baja Beach Fest 2024 was one of the most diverse and exciting editions of the festival yet, featuring artists from all over the world of Latin Music. Featuring an impressive slate of headliners–Rauw AlejandroPeso PlumaFuerza Regida, and Kali Uchis, who performed a “Special Sunday Set”–the festival was an irrepressible vibe, thrilling fans not only with great music, but with food, dancing, DJs, an ocean breeze, and much more. In addition to headliners Peso Pluma and Fuerza Regida, Baja Beach Fest also presented more artists than ever from its home country of Mexico: the festival welcomed artists like XaviLatin Mafia, and Bellekath, and Peso brought out special guests Oscar Maydon and Junior H during his Saturday headlining set. . To re-live the most memorable moments of Baja Beach Fest 2024, watch the official BBF 2024 aftermovie, which presents highlights from the weekend in kinetic fashion.

Baja Beach Fest is a tradition that started in 2018, and has continued for 6 amazing festivals. For over half a decade, the festival has become a can’t miss weekend destination for many SoCal residents, with Rosarito located just 45 minutes south of San Diego, CA. Ready for another excellent year, Baja Beach Fest 2025 promises to be one of the most exciting editions in the festival’s history–stay tuned, it’s gonna be a massive year.

Learn about ways to help the wildfire recovery efforts HERE

Access the Baja Beach Fest 2025 press application HERE

Watch the 2024 Aftermovie on BBF’s YouTube

View photos from Baja Beach Fest 2024 HERE

Please contact MichelleKevin, or Annjie for more info.

The Background:

Baja Beach Fest is known for its beautiful beachside location, in the heart of Rosarito Beach in Baja California on the Pacific Coast. During the festival, the town comes alive with merchants, surfing, ATV riding, horseback riding, and other beach activities, street food, and more, creating a party atmosphere that extends for blocks in either direction. Whether it’s the music or the ocean breeze, vibes are immaculate all weekend long, creating an atmosphere that embodies the festival’s slogan: “Menos hate, Más perreo.”

Founded by Chris Den Uijl and Aaron Ampudia of La Familia Presenta in 2018, Baja Beach Fest is an institution in the global music industry, bringing superstars that have included Bad Bunny, Karol G, Daddy Yankee, and J Balvin. In 2022, La Familia Presenta branched out, founding the Sueños Festival in Chicago, in partnership with C3/Lollapalooza, as well as partnering with Ocesa to host Coca-Cola Flow Fest festivals in Mexico City and Monterrey.


Links:

official website | instagram | facebook | twitter

Watch the Baja Beach Fest 2024 Aftermovie: https://youtu.be/PNdmzfPMY_c?si=L4oiluti6ozGShEQ

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