2.20.2024

Baja Beach Fest Announces 2024 Lineup, Headlined by Peso Pluma, Rauw Alejandro, Kali Uchis, and Fuerza Regida

The Reggaeton and Latin Music Festival Brings a Barrage of A-Listers to Rosarito Beach, MX on August 9th-11th, 2024

The Beloved Rosarito Music Festival Continues Its Immaculate Run, Bringing a Diverse Array of Latin Stars, Including Becky G, Yandel, Mora, Jhayco, Sech, LATIN MAFIA, Xavi, Jowell Y Randy, De La Ghetto, Alvaro Diaz, Snow The Product, and Many More

Critical Praise:

“Baja Beach Fest (BBF) presented some of reggaeton and Latin trap’s biggest names, cementing the beachside event as a top-tier celebration of música urbana” – Billboard

Featured article: Baja Beach Fest Founders Aaron Ampudia And Chris Den Uijl Discuss Their Reggaeton Festival’s Cross-Border Business – Pollstar

Best New Festival in North America – USA Today’s 10 Best Reader’s Choice 2019

The Announcement:

An institution of the colorful beach town of Rosarito, MX, Baja Beach Fest is known for its great music, and even better vibes. This year, BBF continues its run of curatorial brilliance, announcing the diverse and star-studded lineup for Baja Beach Fest 2024. Along with previously announced Peso Pluma, the chartbreaking regional Mexican superstar, Baja Beach Fest recruits three incredible headliners: innovative hitmaker Rauw Alejandro, Californian corrido craftsmen Fuerza Regida, and the incomparable Kali Uchis. Riding high off her new album Orquídeas, the crossover pop star Uchis becomes the first woman to ever headline Baja Beach Fest.

Beyond the headliners, the festival brings an inspiring undercard full of great Latin musicians of all genres and origins. This year’s lineup includes Inglewood pop princess Becky G, “El Diablo” singer-songwriter and rising star Xavi, on-fire Reggaetoneros Sech, Mora, and Jhayco, genre-bending Mexican trio LATIN MAFIA, ultra-skilled veterans Yandel, Chencho Corleone, Jowell Y Randy, and De La Ghetto, rising acts Alvaro Diaz and Omar Courtz, and SoCal legend Snow Tha Product.

Baja Beach Fest 2024 continues a tradition that started in 2018, and just celebrated its 5th Anniversary last year. For over half a decade, the festival has become a can’t miss weekend destination for many SoCal residents, with Rosarito located just 45 minutes south of San Diego, CA. Ready for another unforgettable weekend of party and perreo, Baja Beach Fest 2024 takes place from August 9th-11th, 2024 in Rosarito Beach, MX.

View more information about the upcoming festival and buy passes at BajaBeachFest.com

Watch the Baja Beach Fest 2023 Aftermovie: https://www.youtube.com/watch?v=rHn2gxeW_zo

Visit BajaBeachFest.com for more info.

Access the Baja Beach Fest press application HERE

 

Please contact MichelleKerry. Kevin, or Annjie for more info.

The Background:

Baja Beach Fest is known for its beautiful beachside location, in the heart of Rosarito Beach in Baja California on the Pacific Coast. During the festival, the town comes alive with merchants, surfing, ATV riding, horseback riding, and other beach activities, street food, and more, creating a party atmosphere that extends for blocks in either direction. Whether it’s the music or the ocean breeze, vibes are immaculate all weekend long, creating an atmosphere that embodies the festival’s slogan: “Menos hate, Más perreo.”

Founded by Chris Den Uijl and Aaron Ampudia of La Familia Presenta in 2018, Baja Beach Fest is an institution in the global music industry, bringing superstars that have included Bad Bunny, Karol G, Daddy Yankee, and J Balvin. In 2022, La Familia Presenta branched out, founding the Sueños Festival in Chicago, in partnership with C3/Lollapalooza, as well as partnering with Ocesa to host Coca-Cola Flow Fest festivals in Mexico City and Monterrey.

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Buy passes for BBF 2024: https://bajabeachfest.com/passes

Watch the Baja Beach Fest 2023 Aftermovie: https://yutu.be/66eQK0aC4C4

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