Video: Baeza – “Balmain”

The Fresno Rapper/Producer Shares the First Video From His Recent 24 Mixtape, Premiered by HipHopDX

8.17.2017

Critical Praise for Baeza:

“Artist on the way to the top.” – Fresno Bee

“Basically, he’s saying he’s the shit, and based on his following, it seems there are plenty of folks who’d agree.” – Mass Appeal

The Video:

A self-sufficient artist with a devoted following on all social platforms, Baeza is Fresno’s finest emcee. Rocking a leopard-print button down with gold-studded loafers, Baeza plays the kingpin on “Balmain,” his latest video premiered by HipHopDX. Hiding out in a safehouse in the Central California desert, Baeza and his ski-masked accomplices do their illegal business until they attract a SWAT team, which Baeza repels with the strength of his shotgun. An elegant head-bopper in which Baeza employs a halting, triplet-based flow, “Balmain” is a highlight from 24, his entirely self produced 12-track mixtape released last month. Featuring appearances from Lazy Boy and 2uesday, the 24 mixtape celebrates Baeza’s 24th year, his first as a father, and is the first project the Fresno rapper served since his release from jail earlier this year.

“I was at the studio cooking up beats back to back, not really going for any particular sound when I started the beat for Balmain,” Baeza explains. “I messed around with the baseline until I had a gritty sound that I liked. Once I added the 4 note synth I already knew it was gonna be something fly. I liked the beat pretty simple and open so I added some subtle strings and called it a night. I came back to the studio next day and threw the beat on after letting my ears rest. This is usually what I do to make sure my ears aren’t fatigue before judging whether I really like the beat or not. I immediately starting writing and the lyrics came to me easily. I let the beat tell me what to write about, and that day it was about confidence, style, and grit. I finished writing the whole record within a few hours and knew it was gonna make the cut for my newly released project 24.”

A Central California heartthrob equally accomplished as a rapper and a producer, Baeza kept his fans attentive in the run-up to 24 by dropping gems like “Crucify,” “Miss Me,” and the the club-ready single “Stay 100,” featuring Lazy Boy on his SoundCloud and Spotify accounts, whetting their appetites as they patiently anticipated the full length mixtape. The 24 mixtape is the follow-up to Baeza’s 2015 album The Man, which included features from Clyde Carson and E-40, as well as the breakout hit “Living It Up,” which received a boost when Kylie Jenner featured the track on her Snapchat and earned a remix with Tyga. The single was Baeza’s biggest yet, receiving over 1.25 plays on Spotify and 459,000 plays on SoundCloud and creating a whole new lane of followers for Baeza. With his devoted following and the respect of the industry as a producer, rapper, singer, and Striktly Business clothing line owner, Baeza is ready to make a name for himself with a mainstream audience with his radio-ready style.

Watch “Balmain”: https://youtu.be/rloBTN_6ujE

Listen to 24: https://soundcloud.com/officialbaeza/sets/baeza24

Buy 24: https://itunes.apple.com/us/album/24/id1243759410?ls=1?at=1001l3Iq&app=itunes

Please contact Michelle or Isabel for more info.

Baeza Background:

24 year-old producer and rapper Baeza is no stranger to the grind. After getting his first beat making software when he was 13, Baeza has continued to grow as both a producer and a rapper. After taking his career more seriously in high school, the Fresno native began selling beats, which ended up providing for his equipment to launch his hip-hop career and has since become one of the rising stars on the West Coast. His first full-length mixtape, Dough and Dro, was released in 2013 and, with the help of Baby Bash, who collaborated with the rapper on the Dough and Dro‘s “Racks,” Baeza garnered a social media presence of what now stands at over six figures on several outlets. Baeza has additionally accumulated millions of views on YouTube with fans and critiques alike waiting for his next move. While additionally managing his own clothing line, Striktly Business, Baeza is signed to EMPIRE Distribution, who distributed the full-length commercial album version of his 2014 mixtape The Man EP, via EMPIRE Recordings. Baeza will return on July 14th with the full-length mixtape 24.