EP: atm – atm
Featuring the Underground Hit Single “Rush,” the Teaneck, NJ Rapper’s HipHopDX-Premiered Project Hits Like a Spring Breeze
“If you like Playboi Carti or Lucki, you’re gonna love atm…His relaxed flow and undeniable knack for melody combine to create a carefree vibe that’ll have you hooked after just a few listens.” – ELEVATOR
New Jersey native atm specializes in breezy and textured flexers’ anthems, as memorable as they are digestible. Making a statement with eight self-assured tracks, atm shares atm, his debut EP, premiered by HipHopDX. Favoring organic instrumentation and atmosphere in his beats, atm uses his rhymes like a painter uses brushstrokes, with precise bursts of cadenced rhymes piling up to create an artful picture. The Mass Appeal Records signee created much of the EP in collaboration with producer Cor Blanco, who crafts an enveloping sandbox for atm to play in, combining gentle topline sounds, often from guitars or ukeleles, with rattling bass and trap drums. Focusing in equal measure on romance and flexing, the new EP boasts spritely relationship dramas like the ukelele-driven “issues,” bass-heavy stompers like the recent single “wholelottaguap,” and atmospheric cloud rap like “miami nights.” Featuring an appearance from Daydream Masi, atm is the ideal release for the beginning of BBQ season.
The new EP kicks off with “rush,” atm’s breakout viral hit. Released in the Summer of 2018, “rush” quickly caught fire on streaming services, earning placements on Spotify’s Mellow Bars (761k followers), Dorm Daze (212k followers), and With You (56k followers) playlists. Spurred on by playlist support and word-of-mouth, “rush” racked up 1.3 million streams on Spotify and 212k SoundCloud plays. Earlier this month, atm dropped the Lonewolf-directed video for “Rush,” a charming and lo-fi portrait of a relationship, as atm and his girlfriend explore L.A.’s Little Tokyo district. Packed with inventive visual effects, including some stop-motion animation and creative color saturation, the video perfectly captures the vibe suggested by the spindly guitars that speckle the song’s Cor Blanco-produced instrumental.
Buy/Stream atm EP: https://atm.lnk.to/atmPR
Watch “rush”: https://youtu.be/oaKrauZ61Uw
Check out the HipHopDX premiere: https://hiphopdx.com/news/id.51180/title.atm-previews-new-project-talks-versatility-i-want-to-be-known-as-an-artist
Raised in Teaneck, New Jersey, atm dabbled in music as a fan early on, never realizing it would be his chosen path. Upon graduating high school, atm was bound for the University of Northampton in Pennsylvania, but plans changed after the first semester. “Basically, I got kicked out,” he says with a laugh. He knew he had to push forward and headed back up North. By then his high school best friends, producer Cor Blanco and rapper Puddah, were already cultivating their own movements, urging atm to bring his creativity to the forefront. “I figured, let me try this,” he says of making music. “And I liked it. I was good at it.”
On 4/26, atm will release his self-titled debut via Mass Appeal Records. After an unprecedented rise to the mainstream with his wavy, amorous track “rush”, the New Jersey native picks up where he left off, continuing down a road rife with infectious hooks and unmatched melodic flow. New cuts like the genre-bending “Sunset,” aspirational “Miami Nights” and bag-securing anthem “wholelottaguap” are sure to set the tone for atm’s future hit-making career.
atm EP: https://atm.lnk.to/atmPR