Single: atm – “wholelottaguap”
Mass Appeal’s Latest Signee Shares a Deeply Textured Single From His 4/26 Debut EP
04.22.2019
Critical Praise:
“If you like Playboi Carti or Lucki, you’re gonna love atm…His relaxed flow and undeniable knack for melody combine to create a carefree vibe that’ll have you hooked after just a few listens.” – ELEVATOR
The Single:
Using his expert sense of rhythm to accent the contours of his tasteful instrumentals, atm‘s music is ideal for headphone listening. Turning up the bass for a flexers’ anthem, atm shares “wholelottaguap,” his latest single. Complete with a textured instrumental by Cor Blanco, who layers washy synths and subsonic bass atop delicate hi-hats and crisp snares, “wholelottaguap” finds atm stringing together playalistic boasts in clipped cadences: “Three bitches, call em Stooges/Back to the crib make a movie/I don’t do well with posers/These hoes wanna hang like a poster.” “wholelottaguap” is the latest single from atm, the Teaneck, New Jersey artist’s debut EP, hitting the internet this Friday April 26th via Mass Appeal Records.
Last week, atm shared the video for “Rush,” his breakout hit single. Released in the Summer of 2018, “rush” quickly caught fire on streaming services, earning placements on Spotify’s Mellow Bars (761k followers), Dorm Daze (212k followers), and With You (56k followers) playlists. Spurred on by playlist support and word-of-mouth, “rush” racked up 1.3 million streams on Spotify and 212k SoundCloud plays. Directed by Lonewolf, “rush” is a charming and lo-fi portrait of a relationship, as atm and his girlfriend explore L.A.’s Little Tokyo district.
Listen to “wholelottaguap”: https://atm.lnk.to/atmPR
Watch “rush”: https://youtu.be/oaKrauZ61Uw
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Please contact Michelle or Erin for more info.
The Background:
Raised in Teaneck, New Jersey, atm dabbled in music as a fan early on, never realizing it would be his chosen path. Upon graduating high school, atm was bound for the University of Northampton in Pennsylvania, but plans changed after the first semester. “Basically, I got kicked out,” he says with a laugh. He knew he had to push forward and headed back up North. By then his high school best friends, producer Cor Blanco and rapper Puddah, were already cultivating their own movements, urging atm to bring his creativity to the forefront. “I figured, let me try this,” he says of making music. “And I liked it. I was good at it.”
On 4/26, atm will release his self-titled debut via Mass Appeal Records. After an unprecedented rise to the mainstream with his wavy, amorous track “rush”, the New Jersey native picks up where he left off, continuing down a road rife with infectious hooks and unmatched melodic flow. New cuts like the genre-bending “Sunset,” aspirational “Miami Nights” and bag-securing anthem “wholelottaguap” are sure to set the tone for atm’s future hit-making career.
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