2.7.2020

Video: Key Glock – “1997” (Prod. by Bandplay)

The Rapidly Rising Star Shines Bright As He Tours NYC in the Latest Video from Yellow Tape

Critical Praise for Key Glock:

“If somebody wants to know what current day Memphis rap sounds like, show them Key Glock. The 21-year-old has uncontrollable energy, can tell a funny story, and says it all over beats that pay homage to the city’s history while still incorporating a modern bounce.” – Pitchfork

“Rags-to-riches stories are a constant in rap, but Glock’s enthusiasm is infectious. Coupled with hard-hitting beats—from the slinky guitars and 808s of opener “1997” to the subwoofer-crushing drums of lead single “Mr. Glock”—Yellow Tape is enough reason to celebrate making it to the finish line on any given day. May the congregation say amen.” – Complex

“Dolph’s most prominent PRE signee [Key Glock] shows why he’s next up out of Memphis with tons of fun punchlines, cutting insults and a versatile delivery style that is in its own way as forceful as his label boss” – Noisey

“Key Glock is Memphis’s best new lyricist.” – The FADER

“Key Glock raps with an authoritative wisdom well beyond his age” – The FADER

“[Key Glock] will inevitably be on your radar in the months to come… he has a way with words that stick and resonate with his steadily growing fanbase.” – Karen Civil

The Video:

One of the rap game’s fiercest flexers, Key Glock has been shining since he came out the womb. Bringing to life the intro track from the Yellow Tape, Glock shares “1997,“ a stylish new music video. Produced by Bandplay, “1997” finds Glock telling his origin story, illustrating his fresh-to-death history atop spiky electric guitar and chirping, waltz-time organ: “1997 I came in this world flexin’ (Yeah)/Yeah, it was reckless in them trenches, had to make some sh!t happen.” In the video, directed by IThinkEthan, Glock cruises through Manhattan, roasting blunt after blunt in a luxury vehicle, making pit stops at Power 105, XXL, the Cartier store, and the Barclays Center, before returning to the studio and laying down his track.

Packed with larger-than-life punchlines over beats by the likes of Kenny Beats, PRE’s own Bandplay, and more, Yellow Tape finds Glock in attack mode, methodically making a case for his rap supremacy: “Knock off your feet and put you on a t-shirt,” warns Glock on saxophone-driven highlight “Word On The Streets.” Shouldering the 16-track without need for features, Glock branches out on Yellow Tape, experimenting with auto-tune on “Crash,” and demolishing stuttering samples from Kenny Beats on “Loaded.” The new project gives a home to standout singles like the speaker-knocking “Look At They Face” (8 million combined streams on YouTube and Spotify), the suave “Mr. Glock,” and the sinister “I’m Just Sayin’.“ The follow-up to last year’s Dum & Dummer, the hit collaborative album with PRE head honcho Young Dolph, Yellow Tape is available now on all platforms via Paper Route EMPIRE.

Earlier this week, Key Glock and Young Dolph kicked off the nationwide “Sirius XM Presents: The No Rules Tour” with a show in Seattle. Featuring solo sets by both rappers and joint performances of Dum & Dummer tracks, the “No Rules Tour” passes through The Wiltern in Los Angeles on February 9th, the South Side Ballroom in Dallas on February 23rd, the Tabernacle in Atlanta on February 26th, Sony Hall in NYC on March 6th, and Vic Theater in Chicago on March 15th, wrapping up with a stop in Des Moines on March 19th. Tickets are currently available on Young Dolph’s official site.