09.29.2026
Nothing Launches Flagship Audio Product, Headphone (1) Pro, and Announces V of BTS as New Global Brand Ambassador
Nothing Celebrates Launch of Headphone (1) Pro at Event in New York City, featuring Kelela and Navy Blue
Featuring a Panel with Kelela and Navy Blue, a Performance by Navy Blue and a DJ Set from AWHLEE, Nothing’s New York City Event Was a Celebration of Creative Process, Sonic Experimentation, and Technical Excellence
Nothing Executives Charlie Smith (Chief Brand Officer), and Philipp Von Lintel (Lead Industrial Designer) Presented the Product, While Shavone Charles (Global Head of Communications) Moderated the Panel DIscussion
Photo Credit: Getty Images for Nothing Technology
The Anouncement:
September 29 (New York, NY) – Nothing, the world’s fastest-growing audio and smartphone brand, made a major splash in New York City with “New Noise,” a panel discussion on the future of sound, music performance and cocktail hour, celebrating the launch of “Headphone (1) Pro,” the brand’s flagship-audio product. Headphone (1) Pro is Nothing’s most advanced audio product to date, delivering a premium listening experience with studio-grade tools that suit audio enthusiasts and professionals alike.
In addition to launching the Headphone (1) Pro, Nothing’s Chief Brand Officer Charlie Smith announced its new Global Brand Ambassador: V of pop royalty BTS, and critically acclaimed solo artist, who stars in Nothing’s new campaign for Headphone (1) Pro. The event featured the premiere of the campaign, shot in Seoul by Dorothea Sing Zhang. The partnership expands Nothing’s commitment to the artists and cultural innovators defining what’s next in music and contemporary culture, following Charli XCX joining as Nothing’s Global Brand Ambassador and shareholder in Spring 2026.
To celebrate the launch, Nothing invited special guests, Kelela and Navy Blue, to sit down with Nothing executives for a roundtable discussion on the future of sound. Both artists expressed their admiration for the new product, and spoke about how fidelity and aesthetic help shape their artistic processes. The panel was moderated by Shavone Charles (Global Head of Communications, Nothing) and Philipp Von Lintel (Lead Industrial Designer, Nothing). After the panel, acclaimed rapper and producer Navy Blue graced the stage with a performance, aided by AWHLEE, his tour DJ, featuring music from his extensive catalog.
With great music and thought-provoking conversation, Nothing’s “New Noise” event announced the brand as a major cultural player, straddling the worlds of music, tech and culture. Stay tuned as Nothing continues to engage some of the most exciting artists and tastemakers in the game today in its efforts to push music forward.
View select photos from the event HERE (please credit Getty Images for Nothing Technology)
Read more about Nothing’s Headphone (1) Pro HERE
V campaign images are available for download in web and social crops – MEDIA KIT HERE
Photo Credit: Getty Images for Nothing Technology
Photo Credit: Getty Images for Nothing Technology
Photo Credit: Getty Images for Nothing Technology
Photo Credit: Getty Images for Nothing Technology
From left to right: Charlie Smith (Chief Brand Officer, Nothing), Shavone Charles (Global Head of Comms, Nothing), Kelela, Navy Blue, Philipp Von Lintel (Head of Design, Nothing)
Photo Credit: Getty Images for Nothing Technology
Photo Credit: Getty Images for Nothing Technology
Photo Credit: Getty Images for Nothing Technology
Photo Credit: Getty Images for Nothing Technology
Navy Blue and AWHLEE
Photo Credit: Getty Images for Nothing Technology
Photo Credit: Getty Images for Nothing Technology
Photo Credit: Getty Images for Nothing Technology
Photo Credit: Getty Images for Nothing Technology
Contact:
Please contact nothing@audibletreats.com if interested in speaking with a representative from Nothing, or interested in learning more about the Headphone (1) Pro or the new campaign
The Background:
About Nothing
Nothing is building technology for a generation that wants something that challenges the status quo. Founded in London, the company is on a mission to make tech fun and inspire self-expression through award-winning products that look different, sound different and feel different. Driven by rebellious creativity, Nothing is the fastest growing smartphone and consumer audio brand globally, and the only new smartphone company to emerge in the last decade. Nothing is re-imagining personal technology for the next generation, shaped by culture, creativity and community.
Links:
nothing website | instagram | youtube