07.24.2026
P-Lo Unites With E-40 and Kreayshawn for “Dumblr,” His New Single and Music Video
“Dumblr” is a Highlight From the West Coast Icon’s Album, Out The Box, Coming August 14th via EMPIRE
After Producing a Top 10 Billboard Hit for Drake and Revealing His Upcoming Album with Help From Marshawn Lynch, the Pinole, CA Native Delivers Booming Bass and Irreverent Bars in the Latest Banger From Out The Box
The Announcement:
P-Lo‘s bass-heavy sound tears up functions from coast to coast, bringing the sound of his native Bay Area to a nationwide audience. Today, the Filipino-American artist and producer joins forces with two fellow Bay Area icons, recruiting E-40 and Kreayshawn for “Dumblr.” Sampling 40’s immortal refrain from rap classic “Tell Me When to Go,” “Dumblr” is designed to obliterate subwoofers, stacking a delectable variety of low end sounds atop one another for maximum floor-shaking potential. P-Lo and Kreayshawn double-track the song’s hook, urging listeners to go as dumb as they can, before 40 Water comes through with a tongue-twisting verse of his own. In the video, b
“Dumblr” is the latest preview of Out The Box, P-Lo’s next album. Announced in June with a cinematic trailer featuring NFL legend Marshawn Lynch, Out The Box is one of P-Lo’s most ambitious projects to date, with high-octane beats, party-positive lyrics, and a stellar array of guest stars. Home to recent singles like last month’s “Run It Back,” the triumphant and percussive “Out The Box,” and “S/O Alysa Liu,” a salute to the Olympic Gold Medal-winning Oakland native, Out The Box arrives on August 14th via Everywhere Like Air / EMPIRE.
P-Lo enters this summer on a hot streak, having made an important contribution to the year’s biggest hip-hop album, collaborating with “2 Hard 4 The Radio,” a highlight from Iceman. Paying tribute to the legendary Mac Dre, interpolating lyrics and flow from the late Vallejo artist’s 1989 classic “”Too Hard For the F@#kin’ Radio,” 5he new song continueD P-Lo’s mission to infuse his sound and the sound of the Bay Area into hip-hop’s mainstream, and continues to establish the artist as one of his region’s contemporary icons. “2 Hard 4 The Radio” became one of the album’s most popular tracks, racking up over 55 million Spotify streams, and peaking at #9 on the Billboard Hot 100, where it currently sits at #22.
On May 7th, P-Lo celebrated “P-Lo Day” in his hometown of Pinole, CA. The second annual P-Lo Day arrived one year after P-Lo received the Pinole Key To The City, in recognition of his deep community roots and global representation, and engagement with the community through school visits, mentorship, and support for local businesses and nonprofits. P-Lo is also very proud of his heritage as a Filipino-American; he earned recognition from the Recording Academy for his advocacy for AAPI musicians and creators.
Since emerging as the sonic architect of the East Bay’s HBK Gang in the 2010s, P-Lo has been a force in hip-hop, redefining the West Coast sound without losing his strong focus on uplifting his local community. Born and raised in Pinole, CA, P-Lo has crafted hits like the Platinum-selling “Act Right” for Yo Gotti and “Always” for Chris Brown, and has collaborated with artists like Kehlani, Wiz Khalifa, and YG. As an artist, he released iconic anthems like “Put Me On Somethin'” ft. E-40 and “Same Squad,” and guested on Denise Julia’s smash hit “B.A.D.” (85 million Spotify streams). The artist is known for pushing the sound of the Bay Area forward, with acclaimed albums like More Than Anything, SHINE, and STUNNA, and the high-profile collaborative album Majorly Independent w/ LaRussell.
In 2025, P-Lo made history with For The Soil, a landmark collaborative album released by Golden State Entertainment and EMPIRE. Released in time for All-Star Weekend 2025 in the Bay Area, the album was the first-ever hip-hop album released in partnership by a local rapper and an NBA franchise, the Golden State Warriors. The album was a major moment for Bay Area hip-hop, featuring heavyweights like E-40, Too $hort, Saweetie, Kamaiyah, and many others. With music videos for highlights like “Prayer ’25” and “Had To” filmed across major San Francisco landmarks, P-Lo reaffirmed his region as a central pillar of the modern rap scene. For The Soil was P-Lo’s one of his many official partnerships with a Bay Area sports team, including his single “Do It For The Bay” ft. Saweetie, the official anthem for the San Francisco 49ers2024 season, and his status as an ambassador for the Warriors, Niners, and San Francisco Giants.
With plenty of music to come, P-Lo aims to cement his legendary status and build on his already impressive catalog. Stay tuned for much more.
Stream “Dumblr” ft. E-40 & Kreayshawn: https://music.empi.re/dumblr
Watch “Dumblr” ft. E-40 & Kreayshawn: https://www.youtube.com/watch?v=UA_J8F_E498
Watch the trailer for Out The Box featuring Marshawn Lynch: https://www.instagram.com/reels/DZ89rkatLBz/
Connect with P-Lo: official site | instagram | tiktok | twitter | official store
Photo credit: Bryan Berry
Please contact Michelle or Tamera for more info.
The Background:
P-Lo is a Bay Area born rapper, producer, and cultural tastemaker known for blending West Coast sound with community-driven experiences.
P-Lo has built a career that extends beyond music creating moments that authentically connect fans, local businesses, and brands. With a deep-rooted connection to San Francisco and the greater Bay Area, his work consistently reflects regional pride, innovation, and cultural relevance.
Born and raised in Pinole, California, P-Lo is a foundational figure in the Bay Area music scene. As a producer and artist, he’s helped shape the region’s sound, producing for major artists like Yo Gotti, Kehlani, and Wiz Khalifa, while also gaining recognition for his own hits like “Same Squad” and “Put Me On Somethin’.”
Notable credits:
“Act Right” – Yo Gotti ft. Jeezy & YG (Platinum)
“GDFR” – FloRida (4x Platinum)
“All Me” – Kehlani
“Too Big” – Mount Westmore
“Word is Bond” – YG
“I Bet” – Chris Brown & Tyga ft. 50 Cent
“Always” – SOB x RBE
“Do It For The Bay” – Saweetie
“Put Me On Somethin’” – P-Lo ft. E-40
Links:
official site | instagram | tiktok | twitter | official store | spotify | apple | youtube
“Run It Back”: https://www.youtube.com/watch?v=cMFdFUOfHpc
“S/O Alysa Liu”: https://www.youtube.com/watch?v=dp_6_wXT-hE
“Out The Box” ft. Brisko: https://www.youtube.com/watch?v=3p8pzwG4iRo