07.23.2026
Sheff G and Winners Circle Launch “True 2 My Brother,” an Impact Campaign and Charitable Organization to Give Back to His Community”
True 2 My Brother” Kicked Off With an Event On July 22nd, Hosted In Partnership With Children Of Promise NYC, Benefitting Children Impacted by Parental Incarceration
Determined to Use Their Influential Status for a Good Cause, Sheff G, Sleepy Hallow, and the Rest of Winners Circle Plan a Series of Givebacks For Their Brooklyn Community to Accompany Their Upcoming Releases and Extending Into the Future
Credit – @whatwouldpetedo
Critical Praise:
“A pioneer of Brooklyn drill and one of its most technically gifted lyricists” – Pitchfork
“Sheff G helped define the Brooklyn drill sound — now he’s pushing it forward” – COMPLEX
“[A] hard, forceful New York rapper with a deep, resonant voice” – Stereogum
“High area-of-impact raps…Sheff arrives at the frontlines of battle with a rare firmness and singlemindedness” – Passion of the Weiss
“Combining drill beats with softer melodies through sampling has become [Sleepy Hallow’s] forte” – Billboard
“[Sleepy Hallow] spits with the kind of ease and flash that starts block parties” – Pitchfork
The Announcement:
Sheff G and Winners Circle have officially launched announce the launch of “True 2 My Brother,” a community impact campaign and charitable organization, dedicated to giving back to the Brooklyn community they call home. The campaign launches just before Sheff releases his upcoming Weight On Me: The Album, and will continue through future releases, including Sheff G and Sleepy Hallow’s upcoming collaborative album, We Won, and Sleepy’s Still Sleep 2.
To launch the initiative, Winners Circle partnered with Children of Promise, NYC, an organization dedicated to serving children impacted by parental incarceration for an event in Bed-Stuy, Brooklyn on July 22nd. The event brought together children and families served by Children of Promise for an afternoon of community, encouragement, and celebration. This is the first of many initiatives Winners Circle plans for the rest of the year, including food and clothing drives, back-to-school giveaways, holiday events, and much more.
True 2 My Brother is rooted in the lifelong bond between Sheff G and Sleepy Hallow. Growing up together in Brooklyn, they relied on one another through difficult circumstances, creating a relationship built on loyalty, resilience, and mutual support. That philosophy became the foundation of T2MB: an ongoing commitment to give back to the communities that shaped them while supporting individuals and families facing adversity.
Together, Sheff, Sleepy, and Winners Circle aim to establish T2MB as a lasting organization, rooted in authentic philanthropy and community investment.
Later this week, Sheff releases his highly-anticipated Weight On Me: The Album. Dealing with expectations and heavy responsibilities, all while reflecting on his past choices, the album arrives as Sheff G continues his journey in accountability, maintaining strong positive and creative spirits through his prison sentence. Home to recent singles like “Eat Work Pray,” “HIM,” and “All In,” Weight On Me: The Album mixes heavy subject matter with airy party anthems, as Sheff looks to demonstrate he can run a NYC summer, even from behind bars. His first new album since 2024’s Proud Of Myself, Weight On Me: The Album arrives on July 24th via Winners Circle / RCA Records.
Not one to let a prison sentence get in the way of his self-expression, Sheff G looks to make an impact this summer with his music and charitable efforts. Stay tuned for many more announcements in the days to come.
Stream “All In”: https://SheffG.lnk.to/allin
Watch “All In” https://SheffG.lnk.to/allin/youtube
Pre-save Weight On Me: The Album: https://SheffG.lnk.to/weightonme
Weight On Me: The Album artwork
Credit: Courtesy of RCA Records
Please contact Michelle or Kevin for more info.
Links:
Sheff G: Instagram | Twitter | YouTube | Spotify | Apple | SoundCloud
Sleepy Hallow: instagram | youtube | spotify | apple | soundcloud
Sheff G – “All In”: https://sheffg.lnk.to/allin
Sheff G – “Eat Work Pray”: https://sheffg.lnk.to/eatworkpray
Sheff G – “Him”: https://sheffg.lnk.to/him
Sheff G & Sleepy Hallow – “Baby I”: https://www.youtube.com/watch?v=55Z8LCaGcOY
Sheff G & Sleepy Hallow – “Lucky” ft. Bay Swag: audio | video
Sheff G – Proud of Myself: https://sheffg.lnk.to/proudofmyself
Sheff G – “Never Again” ft. Lil Tecca: https://sheffg.lnk.to/neveragain