02.04.2026
Loe Shimmy Travels to Lagos in the Video For “Purple Magic,” From Rockstar Junkie: after the party, Available On All Platforms via Rebel/gamma.
Watch the Video HERE
Stream HERE
The Broward County Hitmaker Balls Out In Africa in the Latest Video From His Recent Deluxe Album
Critical Praise:
“24 Best Rap Albums of 2024…Shimmy’s druggy earworms and tropical two-step anthems are the gold standard of South Florida rap” – Pitchfork
“Capitalizing on his rising profile, Shimmy’s latest album is primed to bring his “groovy trap music” to a wider audience than ever before, and he’s making the most of the attention.” – The FADER
“Loe Shimmy Is Taking Over — On His Own Terms” – BET
“The raps feel like they’re coming at you from a distance, sent through the filters of his shades and the heady fog he’s living in. This is what world-building looks like.” – Passion of the Weiss
The Video:
Loe Shimmy’s slippery flows and narcotic late night anthems have established him as one of rap’s most promising new stars. Jetting from his home base of Florida to the sunny climes of Lagos, Nigeria, Shimy shares the video for “Purple Magic.” Produced by frequent collaborator Zay Cartier, who connected with Shimmy on fan favorites like “Feenin 4 Mo” and “Crank Up Da Jet,” “Purple Magic” is a silky smooth and seductive trap ballad, as Shimmy compares his lust for his latest lady friend to an addiction and dreams up ways to please her: “Pretty girls, they run the universe, I’ll get you brand-new ring, upgrade the stone,” he spits. In the video, Loe Shimmy acquaints himself with Lagos, traveling around the city in a luxury SUV, stopping to give back to the community and dip his feet in the other side of the Atlantic.
“Purple Magic” is a highlight from Rockstar Junkie: after the party, the expanded version of his acclaimed 2025 album, Rockstar Junkie. The deluxe edition adds 11 new songs including recent singles “Jet 2 Holiday,” “Baby Z,” “Crank Up Da Jet,” and “Lost & Found.” after the party keeps the vibe going from Rockstar Junkie, providing a smooth soundtrack to the debaucherous backstage moments that make the grind worth it. Rockstar Junkie: after the party is available on all platforms via Rebel/gamma.
Originally released in July 2025, Rockstar Junkie spans an epic 26 tracks without flagging in energy or quality. The album immerses listeners in Shimmy’s world, with see-sawing beats, from Florida sound architects like DxnteMadeIt and others, their instrumentals swirling around Shimmy’s croaking melodies in hypnotic fashion. Rockstar Junkie highlight “3am” ft. Don Toliver is having a major moment, rising to a new peak of #57 on YouTube’s music video chart (with over 13 million YouTube views since September) and more than 51 million Spotify streams to date. In November, “3am” reached #100 on the Billboard Hot 100, marking the rising artist’s second appearance on the chart in two years.
Since emerging in Broward County earlier in the 2020s, Loe Shimmy has developed a reputation for being one of the most consistent and prolific rappers of his generation. The 26-year-old artist releases multiple projects per year, never running out of entrancing melodies or relatable lyrics. Fans revere Shimmy for his ability to channel his pain into compelling drama, delivering his stories in bite-sized anthems that equally befit late-night smoke sessions and top-down coastal drives. In 2024, Shimmy released three projects, Zombieland, Zombieland 2.0, his first album to chart on the Billboard 200, and Nardy World, the latter featuring “For Me” (Remix) ft. Brent Faiyaz, which has over 68 million Spotify streams and a GOLD certification from the RIAA. Recognized for his success and even greater potential, Loe Shimmy earned a spot on XXL’s 2025 Freshman List.
With Rockstar Junkie: after the party out now, Loe Shimmy rushes into 2026 with a head of steam. Stay tuned for much more from the breakout artist in the near future.
Watch “Purple Magic”: https://www.youtube.com/watch?v=KmteXRvugYA
Stream Rockstar Junkie: after the party: https://openshift.vyd.co/RockstarJunkieaftertheparty
Rockstar Junkie: after the party tracklist:
**denotes new song for Deluxe
Disc 1:
- Leave Em Alone**
- Why Not**
- Purple Magic**
- Baby Z**
- Free 808**
- Jet 2 Holiday**
- Where U Wanna Go**
- Floatin**
- Lost & Found**
- Crank Up Da Jet**
- Hills Have Eyes**
Disc 2:
-
- Permanent Scarz
- Tubi Movie
- You Decide
- Two Faced ft. YTB Fatt
- Private Party
- Demon ft. NoCap
- Gave It
- Feenin 4 Mo
- 3am ft. Don Toliver
- Angel Reese
- Rockstar Junkie
- Broke
- Abuse My Love
- Zuper Sonic
- Super Dirty ft. Sleepy Hallow
- How You Feel About It ft. Quavo
- Not Alright
- Kill The Scene
- Say Hey
- Add It Up ft. Trippie Redd
- Off My Mind
- Take A Chance ft. Luh Tyler
- Turnt Me Evil
- Medic ft. ffawty
- Juice Wrld
- Dirty Money
Please contact Michelle or Annjie for more info.
The Background:
In a crowded Florida Hip-Hop scene, Loe Shimmy has been putting on for his city while actively setting himself apart from his contemporaries through his strained delivery, charismatic raps, and expressive incorporation of melodies into his otherwise grimy sound. Coming off his breakthrough year in 2024—which included a tour alongside Sexyy Red and Hunxho, and wrapped with the release of his sixth album Nardy World and first Billboard-charting single “For Me” (feat.Brent Faiyaz)—Shimmy has been continuing his hot streak.
His newest album, Rockstar Junkie, has been performing incredibly well, fueled in part by the growing buzz around the standout track “3am” featuring Don Toliver, which has gained serious traction online. With critical acclaim from major publications The FADER, Pitchfork, Passion of the Weiss, and others, Loe Shimmy is in the midst of a major come-up. He was just named to XXL’s 2025 Freshman Class and is actively transitioning from local star to global name—thanks to a truly singular sound that blends street-level urgency with emotional depth.
Photo credit: Esdras T. Thelusma
Links:
instagram | spotify | youtube | tiktok | apple
“Purple Magic”: https://www.youtube.com/watch?v=KmteXRvugYA
“Leave Em Alone”: https://www.youtube.com/watch?v=rKGlCGbvkSw
“Where U Wanna Go”: https://www.youtube.com/watch?v=9XsmcGdwa88
Rockstar Junkie: after the party: https://openshift.vyd.co/RockstarJunkieaftertheparty
“Jet 2 Holiday”: https://youtu.be/G1bcMX6YZxs
“Baby Z”: https://youtu.be/EPQXVuDuFwg
“Lost & Found”: https://openshift.vyd.co/LoeShimmyLostFound
“Crank Up Da Jet”: https://openshift.vyd.co/CrankUpDaJet / https://youtu.be/UXeii1Q35rM
“3am” ft. Don Toliver: https://www.youtube.com/watch?v=2ub5lOODSD4
Rockstar Junkie: https://openshift.vyd.co/LoeShimmyRockstarJunkie