12.1.2025
Trippie Redd Remains Defiant in With His New Video Single, “Can’t Count Me Out,” Produced by ATL Jacob
“Can’t Count Me Out” Arrives Ahead of NDA, Trippie’s Next Album, Coming Soon via 10k Projects / Atlantic Records
Watch “Can’t Count Me Out” HERE
Blending Introspection with His Signature Melodic Flair, “Stay The Same” Finds the Diamond-Certified 26-Year-Old Reflecting on Love, Loyalty, and the Cost of Fame
“Stay The Same” Arrives As Trippie’s 2018 Diplo Collaboration Continues Its Viral Rise With Millions of Streams Per Day, Reaching a New Peak of #83 on This Week’s Billboard Hot 100
Critical Praise:
“How Trippie Redd Keeps The SoundCloud Rap Spirit Alive” – Rolling Stone
“Redd’s gifts for melody and mood are strong” – Pitchfork
“Trippie Redd woke up hungry and he’s getting in everyone’s face” – HotNewHipHop
The Announcement:
Growing from a fiery upstart to an influential big bro of the underground scene, Trippie Redd refuses to be left behind. The SoundCloud pioneer makes his presence felt with “Can’t Count Me Out,” his defiant new single and music video. Produced by Platinum-selling trap sound architect ATL Jacob, “Can’t Count Me Out” is both reflective and anthemic, as Trippie makes a determination to tighten his circle with soaring melodies over triumphant synths: “They wanna cast me out/A lot of them trashed me out/Fill my crew with the bags, we out,” says Trippie. In the video, the Ohio native kicks back in the studio, pouring and smoking up as he cooks up music from his upcoming album, NDA.
NDA is the culmination of an artistic and personal evolution for Trippie, as he grapples with fatherhood, and his role as a mentor and example for rising rappers in the underground. Following recent singles like “Stay The Same.” the flex-heavy trap ballad “Checklist,” and the Nick Mira-produced “Sketchy,” NDA arrives in the coming weeks via 1400 Ent. / 10K Projects / Atlantic.
A DIAMOND-certified global phenom, Trippie Redd remains one of the most prolific, genre-blurring voices of his generation. With nearly 14 billion streams worldwide, he continues to shape modern rap’s emotional DNA through fearless experimentation and melody-driven storytelling. The artist is experiencing a commercial renaissance with the rediscovery of his 2018 Diplo collaboration “Wish,” via his 2019 Audiomack Trap Symphony performance, which has become one of 2025’s most unlikely rap hits. Powered by an emotional social media trend, the original and orchestral versions of the song have generated over 1.2 million creations and over 8 billion views across platforms like TikTok, Instagram Reels, and YouTube Shorts, leading to over 1.5 million daily streams and 10.5 million weekly streams across platforms at the peak of its resurgence.
In Fall 2025, more than seven years after its initial release, “Wish” reached the Billboard Hot 100, spending five weeks on the chart and peaking at #79.
Following the recent birth of his son and the viral success of “Wish,” “Can’t Count Me Out” marks the next chapter of Trippie Redd’s journey toward self-awareness—proof that even at the top, he’s still grounded in his truth.
Stay tuned for more information on NDA, coming very soon.
Photo credit: Ellington Hammond
Please contact Michelle or Annjie for more info.
The Background:
Michael Lamar White IV, better known as Trippie Redd, is a rapper from Canton, Ohio. Trippie Redd has achieved significant certification milestones, including a diamond RIAA certification for “Fuck Love,” 4x platinum for “Dark Knight Dummo,” and 3x platinum for both “Taking A Walk” and “1400 / 999 Freestyle.” To date, he has amassed 16.9 billion global streams and 12.8 billion US streams, cementing his place as a key figure in modern rap.
After releasing early mixtapes like Beast Mode and Awakening My Inner Beast, he gained widespread attention with 2017’s A Love Letter to You, which reached the Top 100 of the Billboard 200. As his fame grew, Trippie relocated from Ohio to Miami. A Love Letter to You 2 debuted in the Top 40 of the Billboard 200, and later that year, he scored his first Hot 100 entry with the Travis Scott-assisted “Dark Knight Dummo.” In 2018, Trippie released his debut studio album, Life’s a Trip, followed by A Love Letter to You 3, continuing his mix of sung and rapped emotional tracks. His second studio album, !, inspired by XXXTentacion, arrived in 2019, and A Love Letter to You 4 earned him his first #1 on the Billboard 200. In 2021 and 2022, Trippie kept up momentum with Trip at Knight, featuring collaborations with Drake, Lil Uzi Vert, and Playboi Carti. In 2023, he released A Love Letter to You 5 and the Saint Michael V2 album. In 2024, he dropped singles like “Murderman” with LAZER DIM 700, “LGLG,” and “Bando Kid.”
Trippie’s next album, NDA, is due in Fall 2025.
Links:
official site | instagram | twitter | tiktok | youtube | soundcloud | spotify | apple
“Can’t Count Me Out” (Prod. by ATL Jacob): https://www.youtube.
“Stay The Same”: https://www.youtube.
“Checklist”: https://www.
“Sketchy” (Prod. by Nick Mira): https://www.youtube.
“World Boss”: https://trippieredd.
“Woke Up” / “The Face”: https://trippieredd.
“Woke Up” / “The Face” 2-Part Music Video: https://www.youtube.