11.26.2025
Ricky Hil Connects with F1LTHY for “General Motors,” His New Single
The Limosa Nostra Founder and CEO is Preparing for a Big 2026, Highlighted by a National Tour and Upcoming Album 10,000 Grams
An Influential Figure in the Development of Emo Rap and A Favorite of Playboi Carti, Who Shouted Him Out on His Song “OLYMPIAN,” Ricky Hil Teams With One of Carti’s Favorite Producers For a New Banger
Critical Praise:
“[Ricky] Hil is doing his own thing, he raps what’s on his mind, and it’s safe to say he doesn’t give a fuck what you think.” – HotNewHipHop
“Hil has been tasked with carving out his own space within music and culture. In the 2010s, he turned to emo rap, creating a murky sound that helped to influence GothBoiClique — namely Lil Peep.” – Alt Press
The Video:
Over his decade in the rap game, Ricky Hil earned a trendsetting reputation, pioneering sounds that would become emo rap and paving the way for the original SoundCloud sound. On the heels of his recognition by Playboi Carti earlier this year, the Limosa Nostra CEO teams with F1LTHY, the frequent Carti collaborator and underground sound architect, for “GENERAL MOTORS,” his new music video and single.
An electric party anthem, “GENERAL MOTORS” mixes F1LTHY’s signature buzzing synths and stuttering hi-hats with Ricky’s raspy mantras. The rapper kicks up his energy level, unleashing wild ad-libs and rhyming about his rock star lifestyle. In the video, directed by Edward Santiago, Ricky takes his girl to “Hil World,” populated by hydraulic-powered muscle cars, neon-lit private rooms, and pounds of green.
“GENERAL MOTORS” arrives at the end of a busy year for Ricky Hil, and heralds an even bigger one ahead. In August, Ricky officially established a joint venture between his own Limosa Nostra Records and Atlantic Records. Ricky recruited SosMula, the trap metal pioneer formerly of City Morgue, to be the label’s first signee. Sos released his new album, KAMP KRYSTL LAKE, in October, featuring a guest appearance from Ricky on highlight track “KATHEDRAL.”
A natural-born trendsetter, Ricky Hil has been a fixture in the underground since emerging in the early 2010s. The artist’s narcotic and melodic sound, focusing inward on his personal issues and rockstar dreams, was a major influence on artists in the SoundCloud era, particularly GOTH BOY CLIQUE and their superstar, Lil Peep. In the ensuing years, Ricky has continued to innovate, eliminating the line between trap and alt-rock in his music, and making a mark with his Limosa Nostra clothing brand.
Ricky is primed for a big year in 2026, highlighted by 10,000 Grams, Ricky’s upcoming collaborative album with legendary producer Lex Luger. Ricky Hil and SosMula will launch their “KILLA SEASON TOUR” in February, featuring music from Sos’s KAMP KRYSTL LAKE and the upcoming10,000 Grams.
Stay tuned for much more from Ricky Hil in the near future.
Watch Ricky Hil & F1LTHY – “GENERAL MOTORS”: https://www.youtube.
credit: Jack Pekarsky
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The Background:
About Ricky Hil
“Right now, I’m pushing boundaries. I’m working harder—but thinking less,” says veteran rapper, singer, designer, and Limosa Nostra founder Ricky Hil. He is holding himself to a higher standard and pushing to make his best music yet. “I’m not letting anything slide—no clichés or lazy lines.” Hil’s career has garnered over 50 million streams, featuring highlights such as the Lil Peep collaboration “Lost In The Mail”, 2014’s breakthrough “Nomads” with The Weeknd, and solo standouts “Pimp C” and “Amerikan.” Nearly two decades in, he remains committed to fusing cultures, breaking barriers, and leading with authenticity. “Every year, I try to add something new to my arsenal,” says Hil, who will release 10,000 Grams, a thematic sequel reunion with hit-making producer Lex Luger, before joining Limosa Nostra artist, friend, and collaborator SosMula on the Killa Season Tour.
Hil made his first splash during the late-2000s blog era. Working closely with esteemed A&R Sickamore, Ricky burst onto the scene, making acclaimed mixtapes like the 2009 Don Cannon-hosted Limos Were Cool In The 90’s and others that followed. Over time and experience, Ricky’s style and musical sensibilities veered bolder and darker. High-profile recognition coincided with key collaborations with Kid Cudi, Fat Trel, and The Weeknd. In the case of “Nomads,” the single from Ricky’s acclaimed SYLDD (Support Your Local Drug Dealer) album went on to achieve more than 25 million streams. “Certain songs will live with you forever,” he explains. The hazy duet arrived at an inflection point in the careers of The Weeknd and Ricky. It was another example of a peer seeking out Ricky Hil to collaborate.
Since launching his imprint, Ricky Hil has cemented himself as a DIY mainstay, dropping acclaimed projects including 2015’s Candy Painted Coffins and the first Lex Luger–produced 500 Grams, onto the introspective Same Sh*t Different Day and raw Suicidal Hil to 2023’s benchmark Limosa Nostra Act 5, along with two Problem Children volumes with Ouija Macc. If there’s a throughline in his evolution, Ricky credits his vulnerability. Those feelings resonate with fans through raw themes of addiction, heartbreak, anger, grief, and feeling alone or alienated. Hil strengthens that connection to the audience through direct engagement on social media as well as a thriving merch line, which he personally designs.
After building his career brick by brick, Ricky Hil is preparing his next powerful move with 10,000 Grams. He refuses to stray from the momentum that brought him here, sticking to the original blueprint. “I’m unapologetically myself,” he says, “and I can only create what I like.”
Links:
official store | instagram | youtube | spotify
Ricky Hil & F1LTHY – “GENERAL MOTORS”: https://www.youtube.