09.11.2025
Sheff G, Sleepy Hallow, and Bay Swag Unite for “Lucky,” the New Single from Sheff & Sleepy’s Upcoming Joint Album
The Brooklyn Duo and Queens Riser Tap Into NY’s Sexy Drill Sound, Sharing a Shimmering Anthem for Early Fall and an Accompanying Music Video
Critical Praise:
“A pioneer of Brooklyn drill and one of its most technically gifted lyricists” – Pitchfork
“Sheff G helped define the Brooklyn drill sound — now he’s pushing it forward” – COMPLEX
“[A] hard, forceful New York rapper with a deep, resonant voice” – Stereogum
“High area-of-impact raps…Sheff arrives at the frontlines of battle with a rare firmness and singlemindedness” – Passion of the Weiss
“Combining drill beats with softer melodies through sampling has become [Sleepy Hallow’s] forte” – Billboard
“[Sleepy Hallow] spits with the kind of ease and flash that starts block parties” – Pitchfork
The Video:
Sheff G and Sleepy Hallow‘s melodic take on Brooklyn drill has reverberated throughout the NYC scene, inspiring artists around the city to create softer drill sounds. Uniting with Queens riser Bay Swag to provide their own take on sexy drill, Sheff & Sleepy share “Lucky,” a new single and music video. Riding atop shimmering synths and hyperactive hi-hats, the three rappers take turn spitting game on the new single, interacting with the sample and charming with easy melodies. In the video, the NYC trio heads to an upstate mansion with a group of baddies, where they spend a relaxing late summer’s evening enjoying their freedom.
“Lucky” arrives ahead of Sheff G and Sleepy Hallow’s upcoming collaborative album. As they prepare for the possibility of a prison sentence taking them away from their music and loved ones, the next collaborative album by Sheff G and Sleepy Hallow seeks to remind the rap game of all they have already accomplished, promising their family and fans that they can rely on them no matter the circumstance. Following recent singles like “Woke Up,” and Sheff’s solo “Grind 4,” Sheff and Sleepy’s upcoming project arrives very soon via Winners Circle Ent. / RCA Records.
A pioneer of his home borough’s drill explosion, Sheff G first began making music while he was still in high school. He quickly garnered buzz with his debut track “4 Them Racks”, a release that led to his 2017 breakout moment with explosive underground hit “No Suburban.” A strong run of releases followed, including his critically-acclaimed debut album One and Only, as he ascended through the genre’s ranks, collaborating with fellow rap mainstays A Boogie Wit da Hoodie (“Run It Up”), King Von (“PICASSO”), Eli Fross (“ISO”), Polo G (“On Go”), and Fivio Foreign (“Waiting”), racking up millions of streams and video views, including 6 RIAA-certified Gold Records and a Platinum Record, in the process. The upcoming Weight On Me follows-up Sheff G’s November 2024 album Proud of Myself. The album features guest spots from Lil Tecca, Polo G, Winners Circle’s Fresh G, and Sleepy Hallow.
Sleepy Hallow has been busy in 2025, highlighted by the resurgence of his hit single “Anxiety” ft. Doechii and “Hallow Heart,” an immersive virtual concert experience, created in Fortnite and produced in partnership with Winners Circle, RCA, and Sony Music. Boosted by a TikTok trend that swept the platform earlier this year, “Anxiety” has become one of 2025’s biggest hits, with hundreds of millions of streams across platforms and a #45 peak on the Billboard Hot 100. Riding high off the momentum of last year’s Read This When You Wake Up project (224+ million streams), Sleepy Hallow has scored several RIAA-certified hits throughout his career, most notably the triple-Platinum “2055” (over 1 billion Spotify streams) and the Platinum “Deep End Freestyle.” Additionally, Sleepy’s 2021 album Still Sleep? earned a Gold certification, along with singles “Molly“ ft. Sheff G and “Breaking Bad” ft. Sheff G.
Still only 26-years-old, Sheff G plays a heavy role in his home city’s rap scene, pushing the sound of Brooklyn forward as he paves the way for young artists. A community-oriented artist to the core, Sheff G is also dialed-in with his non-profit organization Love On Life Foundation, which he founded while still behind bars to address mental health and income disparities in his community.
With their new album coming out soon, Sheff G and Sleepy Hallow are ready to make an impact that his city will feel for a long time.
Stay tuned for more music and updates from Sheff and Sleepy this Fall.
Stream Sheff G & Sleepy Hallow – “Lucky” ft. Bay Swag: https://sleepyhallow.lnk.to/lucky
Watch Sheff G & Sleepy Hallow – “Lucky” ft. Bay Swag: https://sleepyhallow.lnk.to/lucky/YouTube
Credit: Acetorie
Credit: @calinattcaptured
Please contact Michelle or Cheyenne for more info.
Links:
Sheff G: Instagram | Twitter | YouTube | Spotify | Apple | SoundCloud
Sleepy Hallow: instagram | youtube | spotify | apple | soundcloud
Sheff G & Sleepy Hallow – “Lucky” ft. Bay Swag: audio | video
Sheff G – “Grind 4”: https://sheffg.lnk.to/grind4 / https://sheffg.lnk.to/grind4/youtube
Sheff G – Proud of Myself: https://sheffg.lnk.to/proudofmyself
Sheff G – “Never Again” ft. Lil Tecca: https://sheffg.lnk.to/neveragain