8.26.2025
Myles Lloyd Turns Heartbreak Into Cinema in the Video for the Lovelorn “Closer“
Released Last Week, the Yearning, Ones To Watch-Approved “Closer” Follows Up 2024’s “Drive Me Crazy,” Which Has Generated Over 17 Million Streams Across Platforms, Racked Up Over 170k Shazams, and Was Recently Remixed by DJ Bunt
Critical Praise:
“One of the most exciting emerging acts outside of Toronto is Myles Lloyd, a Laval, Quebec-based vocalist blurring the lines between radio-friendly pop and moody R&B.” – Complex
“Carrying on in the great tradition of Canadian crooners, Montreal native Myles Lloyd is the hot new R&B talent that’s been rapidly turning heads and he’s not afraid to bare his soul in the process.” – Paper Magazine
“If you’ve been struggling with self-assertion lately, Myles Lloyd’s “Down Under” is a song that you’ll want to add to the playlist you listen to when you need to pump yourself up.” – Teen Vogue
“If we’re going to be real, no one quite does R&B like Canadians do. From Drake to The Weeknd, the country has spewed out huge talents over the years and their latest is newcomer Myles Lloyd is no different.” – Wonderland
“Vulnerability is at the heart of all Myles Lloyd’s music. For him, music is a way to draw emotions out from himself, bringing him the catharsis of finally expressing all those churning feelings in a coherent narrative.” – Notion
The Video:
Myles Lloyd‘s fresh, conversationally melodic R&B sound is making waves in his hometown of Montreal and beyond. The R&B singer-songwriter releases the video for his new song, “Closer,” which dropped last week. A propulsive slow jam, the song finds Myles sinking into a sumptuous instrumental, as he makes a seductive plea to his intended with a gently sighing hook: “I just need you closer.”
“I made ‘Closer’ about that feeling when no matter how much you see someone it never feels like enough,” says Myles Lloyd. “Even when I physically see them next to me, it somehow feels like there’s a disconnect.”
Directed by Dan LeMoyne, who teamed with Myles on the recent video for viral single “Drive Me Crazy,” the video follows Myles to a waterside location, as he broods in a remote cabin and attempts to escape his troubles. Shot in a 4:3 aspect ratio, the video is drenched in deep orange hues, interspersing Myles’ performance with clips of sailing boats, soaring seagulls, and more.
Says Myles, “Inspired by the writings of Carlos Castaneda, my vision for ‘Closer’ was to create a dreamscape where the sky opens up and an unseen force pulls me towards something i can feel but can’t figuratively reach.”
Included on OnesToWatch’s #NowWatching playlist, “Closer” follows in the wake of “Drive Me Crazy,” a futuristic R&B banger that has has grown into one of Myles Lloyd’s biggest songs to date. After building anticipation with snippets and intriguing Instagram videos, the song hit the ground running upon release, generating over 6k short-form video creations, drawing the attention of artists like Ty Dolla $ign, and earning “Tune Of The Week” status from Uber UK. The song earned acclaim from UPROXX and was named one of the best Montreal songs of 2024 by Cult MTL. Earlier this summer, Myles shared the video for “Drive Me Crazy,” working with director Dan LeMoyne to create a haunted love story for the modern age.
“Drive Me Crazy” received an unexpected boost when the song found its way to K-Pop superstars ENHYPEN, who played the song on stream and raved about it to their legion of fans. To date, the song has generated more than 21 million streams across platforms and racked up over 187k worldwide Shazams, reaching the Top 200 in South Korea behind its endorsement by ENHYPEN and other groups like NCT. Most recently, Myles teamed up with star DJ BUNT. to release “Crazy,” a dance remix of the song, which has over 4 million Spotify streams since its release on August 1st.
“Drive Me Crazy” is only the latest chapter in Myles Lloyd’s rise. The 25-year-old singer-songwriter has been progressing steadily since releasing his 2019 debut Goodbye, home to his fan-favorite single “I Want It All” (1+ million Spotify streams), and since emerging, he has earned praise from Complex, PAPER Mag, Teen Vogue, Wonderland, and more. Last year, Myles released the 9-track WHAT MORE CAN I SAY? project, home to heartfelt songs like “NEVER BE THE SAME” and the playful title track.
Now, with “Drive Me Crazy” on the rise and “Closer” out in the world, Myles Lloyd plans his next move, one that will elevate him from Montreal’s favorite son to an international concern. Stay tuned for much more.
Watch “Closer”: https://www.youtube.com/watch?v=OVleMvj2Fvc
Stream “Closer”: https://broke.ffm.to/closer
Stream Myles Lloyd x BUNT. – “Crazy”: https://broke.ffm.to/crazy
Watch “Drive Me Crazy”: https://www.youtube.com/watch?v=iI0IvYwpPjY
Stream “Drive Me Crazy”: https://ffm.to/drivemecrazyy
Photo credit: Kirk Lisaj
Please contact Michelle or Chris for more info.
The Background:
Myles Lloyd is a Montreal-born, genre-bending R&B artist whose music fuses emotional depth with pop precision. Blending nostalgic textures, cinematic production, and smooth falsetto melodies, his sound is both vulnerable and infectious — the kind of music that lingers long after the last note. With roots in classic soul, modern R&B, and early 2000s pop, Myles creates songs that speak directly to the overthinkers, the romantics, and anyone navigating the chaos of feeling too much.
Links:
official site | instagram | twitter | youtube | spotify | soundcloud
“Closer”: https://broke.ffm.to/closer / https://www.youtube.com/watch?v=OVleMvj2Fvc
Myles Lloyd x BUNT. – “Crazy”: https://broke.ffm.to/crazy
“Drive Me Crazy”: https://ffm.to/drivemecrazyy / https://www.youtube.com/watch?v=iI0IvYwpPjY
WHAT MORE CAN I SAY?: https://ffm.to/wmcis
Keep up with Myles Lloyd’s releases: https://www.myleslloyd.com/music