8.22.25
LUCKI and Lil Yachty Connect For “I Don’t Care…,” the New Single and Music Video from Upcoming DR*GS R BAD Album
The Multi-Platinum Chicago Rapper Continues to Add to His Formidable Legacy, Teaming With Lil Boat For a Woozy Single From His Next Album, Coming This Fall
Critical Praise:
“…a mesmerizing, unremittingly morose testament to Lucki’s own sneaky, sing-song catchiness. He’s been perfecting his wounded and woozy rap for almost a decade, and the result is so irresistible you might find yourself accidentally groaning.” – Pitchfork on FLAWLESS LIKE ME
“Lucki Can Tell Nothing But His Truth…Lucki is shameless about his pain. Whether the 22-year-old Chicagoan—born Lucki Camel Jr.—is rapping about his bouts with depression and anxiety, his role in sabotaging his romantic relationships, or his prescription drug addiction, he refuses to hide his flaws. His candor about his life lows has made him a relatable antihero to a loyal cult following of fans who regularly take to social media with comments like, ‘Lucki changed my life’ or ‘Lucki gets me’ whenever he releases new music or opens up about his struggles publicly.” – Pitchfork
“Lucki has been applying the truths of this life to his music for the better part of a decade.” – Complex
“Lucki has been building his resume for years, crafting understated, infectious tracks that have shades of fellow Chicagoans like Chief Keef and Supa Bwe, but a swagger and sensibility that is all his own.” – Pigeons & Planes
“Lucki’s music can feel like you’re about to be submerged in a swamp or like you’re about to fall asleep behind the wheel of the Lamborghini from Suicide Squad“ – The FADER
‘On this blessed day, we also get Days B4 III, the new full-length from Lucki, the muttering young cult-rap icon whose self-destructive lyrics have the power to punch you in your soul.” – Stereogum
The Video:
After over a decade in the rap game, LUCKI has become a superstar in his own lane, serving up hedonistic, dark night of the soul mantras for his legion of loyal fans. The Chicago native sets expectations high for his next project, DR*GS R BAD, coming soon, with the release of “I Don’t Care…,” his new collaboration with Lil Yachty. The first collaboration between Tune and Lil Boat since 2021’s “Greed” (51 million Spotify streams), “I Don’t Care…” is a propulsive slice of narcotic cloud rap, layered with hissing synth pads and twinkling, plugg-like melodies. Each rapper delivers a supersized verse, sinking their teeth into producer Childboy‘s instrumental and baring their souls. The song comes with an artful video directed by Lonewolf, LUCKI’s longtime collaborator, who contrasts a stark black-and-white color scheme with warm film grain to highlight the duo’s escalating cynicism and isolation.
“I Don’t Care” continues a run of high quality singles from the 29-year-old rapper, including “OverTh!nking,” and the recent “Diamond Stitching.” The West Sider remains tapped in with his hometown, dedicating “Free Mr. Banks” to Lil Durk and collaborating with the rising star Chuckyy on “Hotseat.” Last year, LUCKI released GEMINI! (529 million streams to date), which debuted at #20 on the Billboard 200, #7 on Billboard’s R&B/Hip-Hop Albums Chart, and #3 on Billboard’s Independent Albums chart, home to fan-favorites like the viral “RIP” (62 million Spotify streams, #39 peak on TikTok’s Top 50), “Heavy On My Heart” (37 million Spotify streams), and “BBY Goat,” his second collab with Future, following 2022’s GOLD-selling “Kapitol Denim.” Proudly independent for his whole career, LUCKI continues to rack up accolades, earning six GOLD certifications and one PLATINUM (“New Drank”) certification in the past year alone.
With DR*GS R BAD on the way, LUCKI looks to continue to shape the mainstream in his image. Stay tuned for more.
Watch “I Don’t Care…” ft. Lil Yachty: https://youtu.be/x9pVY4rBv8Q
Stream “I Don’t Care…” ft. Lil Yachty: https://music.empi.re/idontcare
Photo credit: @MattsDemise
Please contact Michelle or Kevin for more info.
The Background:
Cultivating an ever-growing following since he debuted in the rap game in 2013 at 17, LUCKI has earned glowing praise from both critics and industry figures, including shoutouts from Pharrell and Justin Timberlake. He’s collaborated in the past with the likes of A$AP Rocky, Chance The Rapper, Playboi Carti and many others. The rapper formerly known as Lucki Eck$ feeds his fans with a consistent output of boundary-pushing music that plumbs the depths of his soul.
LUCKI had a breakout year in 2019, during which Lucki collaborated with ChaseTheMoney and Earl Sweatshirt, released acclaimed projects Freewave 3 and Days B4 III, and earned praise from Pitchfork, who raved “Lucki’s music works so well in large part due to his ear for production, plodding hi-hats that make it feel like your brain is stuck in quicksand, and his eerie, doomsday melodies.” 2020 was another banner year for the young artist, featuring the release of his 12-track project Almost There, home to the fan favorite single “Faith.”
Links:
official site | twitter | instagram | soundcloud | spotify | youtube
“I Don’t Care” ft. Lil Yachty: https://music.empi.re/idontcare / https://youtu.be/x9pVY4rBv8Q