08.01.2025
Conway The Machine Releases New Single “Se7enteen5ive” (Prod. by Conductor Williams), and Jets to Colombia for the Music Video
The Bruising Buffalo-Born Emcee Bags Bricks in Bogota in the Cinematic Video For His Plug Talking, Soul-Sampling New Song, Out Now via Roc Nation Distribution
Critical Praise:
“Conway sounds as sharp as ever” – Rolling Stone
“…he’s stayed consistent and staked his claim as one of the fiercest rappers working” – Pitchfork
“The Buffalo-based rapper has built a reputation for his raw lyricism, impeccable flow, and uncompromising dedication to the art of hip-hop.” – Billboard
“…the Buffalo, NY artist has paved his own path and set his own definition of success, building up a following through high-quality mixtapes of raw hip-hop that takes the classic boom bap sound and updates it with the modern grit of his hometown.” – Forbes
“Conway The Machine is on a roll right now. Easily one of the most productive, creatively fluid figures in American rap, his journey – from a near-fatal shooting to immense acclaim – is one of his generation’s most notable arcs.” – Clash
“When some rappers talk about violence, it can feel hollow, but when Conway admits to “crying in the mirror while I look at my face” on the poignant album highlight ‘Stressed’, you feel every single word. It feels like you’re listening to Michael Jackson’s ‘Man in the Mirror’ reimagined for gangsters.” – HUCK
The Announcement:
Overcoming a lifetime’s worth of obstacles off the strength of his unimpeachable work ethic and cinematic street rhymes, Conway The Machine can’t be stopped by mortal technology. The acclaimed rapper and Griselda co-Founder returns for his first new single of 2025, sharing the Conductor Williams-produced “Se7enteen5ive,” and its accompanying music video. “Se7enteen5ive” showcases Conway’s methodical mastery of his pen, as he packs pearls of plug wisdom between Conductor’s sirenic organs and grainy blasts of brass: “Let that resonate/For all the non-believers I set the record straight/With shots to the head and face/That n**** was sellin’ weight, but still he died with no cake/Just to pay for the weight, his ma was selling plates.”
Directed by Head Make Book Productions, the video for “Se7enteen5ive” sends Conway to Colombia, where the Machine connects with his plug and explores the colorful streets of Bogotá, while beautiful baddies do his dirty work.”Se7enteen5ive” is the first single from Conway’s next album, coming soon via Roc Nation Distribution.
“Se7enteen5ive” marks a triumphant return for Conway, as he looks to make a major statement with the proper follow-up to last year’s Slant Face Killah. The album follows in the footsteps of acclaimed solo works like 2023’s Won’t He Do It, 2022’s God Don’t Make Mistakes, and 2021’s La Maquina. Always keeping busy, the prolific rapper also released multiple collaborative projects last year, teaming with Ransom and V Don for Chaos Is My Ladder 2, and tapping close associate 38 Spesh and producer Big Ghost Ltd. for the latest edition of the Speshal Machinery mixtape series: Special Machinery: The Ghronic Edition.
A consummate hustler and survivalist, Conway overcame a rough past–including surviving multiple gunshot wounds to his head and neck–to become one of rap’s most respected lyricists. Now the leader of his own Drumwork Music Group, Conway is ready to remind the rap game that he can stand up to the greats. Stay tuned for more.
Watch “Se7enteen5ive” (Prod. by Conductor Williams): https://Conway.lnk.to/Se7enteen5ive
Stream “Se7enteen5ive” (Prod. by Conductor Williams): https://ffm.to/se7enteen5ive\
Photo credit: Steven Eloiseau
Please contact Michelle or Kevin for more info.
The Background:
Roc Nation was founded with an independent spirit and an artist-first mentality. ROC Nation distribution is a hybrid, offering a unique blend of services. The mission is to support and empower independent artists while providing them the tools and services to distribute their music. Artists who partner with ROC Nation distribution are independent, retain ownership of their master’s and creative control of their art. Artists receive data analytics from a proprietary dashboard and have the ability to opt into various services across the company.
Links:
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“Se7enteen5ive”: https://ffm.to/se7enteen5ive / https://conway.lnk.to/Se7enteen5ive