6.20.2025
Video: Eddie Valero – “Superstar“
The Rising Memphis Rapper Asserts His Star Status in the Video For an Isley Brothers-Sampling Highlight From His New Album Gangsta Blues, Available Everywhere In Partnership With ONErpm
Critical Praise:
“In the landscape of contemporary Memphis hip-hop, Eddie Valero’s trajectory is distinguished by his beat selection and narrative prowess. A fusion of street blues, Valero’s sound taps into Memphis’ rich musical legacy, while his lyrical narratives delve into the darker nuances of the city that shaped him. Valero is one of the few up-and-comers to not come under the musical trees of Three 6 Mafia, Yo Gotti or Young Dolph. His rise stands as a testament to his individual artistry and distinct contribution to the Memphis sound.” –HITS DD
The Video:
Eddie Valero channels his musical heroes to flesh out his stories of hustling and street drama. Today, the Memphis native shares the video for “Superstar,” a highlight from his new album Gangsta Blues. “Superstar” uses a sample of the Isley Brothers song of the same name, its refrain of “you’re a superstar, that’s what you are” affirming Eddie’s boastful bars: “Consistent sh*t, I been working, they peepin’ sh*t heatin’ up,” he spits. In the video, directed by Eddie’s regular collaborator Global Filmz, offers a peek into Eddie’s life since releasing Gangsta Blues, showing clips from his performances with Starlito and Don Trip, his release party in Memphis, and his interactions with fans.
“Superstar” is the latest high quality video to come from Gangsta Blues, following the video for “For The Hood,” a collaboration with 8Ball, of the legendary duo 8Ball & MJG. Spanning 11 tracks, the high-octane album harkens back to all eras of Memphis music, from the country-fried underground rap of the 90s, to the hustle-hard anthems of recent years, reaching all the way back to the blues that made Beale Street famous. Crafted by producers including BandPlay, Luh Ron, and DT Da Kidd, Gangsta Blues is a treat for fans who appreciate 70s soul as much as modern trap, weaving in samples from greats like Curtis Mayfield (on mood-setting intro “60 Dayz“) and The Isley Brothers (on self-assured closer “Superstar“) to animate Eddie’s street stories. Eddie’s resonant rap voice bounces off twangy guitars and speaker-knocking 808s, as he talks his fly sh*t (“Diamonds sing like Johnny Gill,” he says in recent single “New Edition“) and gives glimpses into the darker aspects of his rise. Featuring an additional guest appearance from Starlito, Gangsta Blues is available on all platforms in partnership with ONErpm.
Eddie Valero is currently on the road, opening for Don Trip & Starlito on their “Step Brothers 4 Life Tour” on several dates this summer. The rapper is hard at work at Gangsta Blues (Deluxe), coming this summer.
With Gangsta Blues out now and more music on the way, Eddie Valero is ready to become Memphis’s next big thing. Stay tuned for more.
Watch “Superstar”: https://youtu.be/ZzPR0MEth0s
Stream Gangsta Blues: https://onerpm.link/gangstablues
Gangsta Blues tracklist:
- 60 Dayz
- Storytime 2
- Every Member
- New Edition
- Bills To Pay
- For The Hood ft. 8Ball
- Participation Trophies ft. Starlito
- Shawty Lo
- Cool With Me
- Zombies
- Superstar
Step Brothers 4 Life Tour Dates w/ Eddie Valero:
June 27th – Dallas, TX
July 27th – Indianapolis, IN
Photo credit: Global Films (@GlobalFilms17)
Please contact Michelle or Kevin for more info.
The Background:
About Eddie Valero
When you talk about the new generation of Memphis Hip Hop, you have to mention Eddie Valero. Eddie’s beat selection and storytelling have moved him right up the ladder in the city and now he’s the talk of the town from the fans to the OGs. His brand of street blues feels like the familiar sound that the city of Memphis was built on but his brand of street tales definitely define the dark side of the city that raised him. And, he’s one of the few true rap success stories to not come under the musical trees of Three 6 Mafia, Yo Gotti, or Young Dolph.
Born and raised in Memphis, Eddie Valero has built a large audience in his city and beyond the hard way, never compromising his style and eschewing high-profile co-signs on his route to local legend status. Growing up in awe of his city’s OGs, Eddie worked hard at his craft, using his expert beat selection and gritty storytelling to grow his following to over 60k YouTube subscribers. Always confident fans would find him, he started his signature mixtape series, Until They Feel Me, in 2021, releasing 4 installments in all, featuring local hits like “Lero BandPlay” (1.38 million Spotify streams) his hard-hitting collab with the PRE-signed producer. In 2023, he dropped “Flex N Go” with JpOnTheTrack, racking up over 2.5 million YouTube views in the process, and he followed in 2024 with the Undefeated mixtape. Most recently, Eddie shared Just For Y’all, a no frills street tape featuring the buzzing single “Money Locked In.”
About ONErpm
ONErpm is a next generation music company and leader in new revenue opportunities, operating one of the world’s largest music distribution platforms and YouTube Multi-Channel Networks. Offering a full suite of services that includes marketing support, supply chain tools, business intelligence, publishing, accounting, and global payment solutions, ONErpm provides the infrastructure needed to help creators and content owners succeed. As a trusted partner, ONErpm emphasizes transparency in everything it does, from executing a marketing campaign to making payments. Located in 29 cities across 20 countries with a staff of over 450, the company’s global footprint is constantly expanding, making it one of the fastest growing independent music companies in the world.
For more information, visit www.onerpm.com
Links:
instagram | spotify | apple | youtube
“Superstar”: https://youtu.be/ZzPR0MEth0s
“For The Hood” ft. 8Ball: https://youtu.be/CcsBx5eTPRI
Gangsta Blues: https://onerpm.link/gangstablues
“New Edition” (Prod. by BandPlay): https://onerpm.link/newedition
“Zombies”: https://onerpm.link/zombies