11.22.2024

Video: Finesse2Tymes – “Hard to Believe”


Memphis’ Most Candid Rapper Comes In Blazing With A Commanding New Project Featuring GloRilla, Kodak Black, Luh Tyler, DaBaby & More

The Album:

Creating buzz with his unfiltered attitude and out-of-pocket bars, Finesse2Tymes is one of the rap game’s most colorful characters. Capping off a successful year, the Memphis rapper shares Art of War, his new album. The 17-track project finds Finesse embodying the themes of the influential Chinese text it’s named after, strategically planning his rise to the top of the rap game and highlighting his ability to win without even fighting.

Finesse sets the tone for the project on opener “They Won The Battle,” feeling unapolgetic about his brutal honesty and crowning himself the “Prince of Memphis.” He keeps the unfiltered energy high on “Duckin No Action,” ready for anything that comes his way whether it’s beautiful women or the opps. Always keeping it real, Finesse gets reflective on “No Love,” recognizing the ups and downs that come with fame: “I used to laugh and kick it with n****s, now I don’t even wanna play / Baby momma leechin’, family wanna meet me / Where was you when I needed you / Ain’t gonna lie, I been needin’ you.” As the project continues, Finesse leans heavily into soulful samples on tracks like “Fallin” and “Pretty Ricky,” showing off his version of romance and how he’ll treat his girl. With the project coming to a close, Finesse shares the lessons he’s learned over the years on tracks like “Jail Talk” and “Loyalty, Respect & Business.”

While Finesse’s solo tracks on Art of War are standout, the project’s features take the energy even higher. On “Miami With The Heat,” Finesse teams up with Florida boys Kodak Black and Luh Tyler, where the trio get deep in their bag: “Drop a hundred on my piece / You can look but don’t touch me / Take over n****s cities, send ’em a cease and desist,” spits Kodak. Rob49 and GloRilla join Finesse on the upbeat “Show Dat Work,” a previously released highlight track. On “Knowledge Is Power,” Finesse taps Lil Tjay, who brings his signature Bronx flow to emphasize the importance of standing on business: “They hatin’, I’m poppin’ everybody h*es / Best in my city, everyobdy know / What you gon’ do when a n***a like me too fleek.” With additional features from DaBabyNLE Choppa, and HunxhoArt of War is available everywhere via Mob Ties / Bread Gang / Atlantic Records. 

The road to Art of War began earlier this year with popular singles like “Down Bad” and “Very Demure” ft. NLE Choppa. Born and raised on the East Side of Memphis, most of Finesse’s young adulthood was surrounded by the walls of a prison cell. His first prison stint happened at 14 and he was in and out of prison until his most recent release. At 21, he started formally making music, forming a collective called Memphis Greatest Underrated with several local artists including Blac Youngsta and Moneybagg Yo. The crew released a self-titled EP in 2019 while Finesse was serving his final stint in prison as the group disbanded. While away, Finesse perfected his craft, writing rhymes and plotting his next moves to ensure this prison sentence will be his last. He found a way to keep track of the major players in the industry who followed his music. Among them was Mob Ties Founder and CEO J Prince Jr., son of legendary Rap-A-Lot kingpin J. Prince, who later signed him. At the top of July 2022, Finesse left prison and boarded a private jet bound for Houston. The start of his new life had finally begun.

He dropped the menacing “Get Even” within the first week of his release later chasing it with “Back End,” showcasing a more sophisticated style that still harbored his gruff delivery. The single later went on to earn him his first career entry on the Billboard Hot 100 and first RIAA-certified gold record. He even mended fences with Moneybagg Yo, surprising fans everywhere with their collaborative “Black Visa” track and informally inaugurating his signing with Bagg’s Breadgang. Finesse released his debut mixtape90 Days in December 2022 representing his pivotal first 90 days post prison release. He later returned with the deluxe, 90 Days Later. 

With Art of War out now, Finesse2Tymes is ready to secure his place in rap stardom. Stay tuned for much more from him soon.

Stream Art Of Warhttps://finesse2tymes.lnk.to/artofwar

Art Of War Tracklist:
  1. They Won The Battle
  2. Hard to Believe
  3. Duckin No Action
  4. Bigger Now ft. Hunxho
  5. Miami With The Heat ft. Kodak Black & Luh Tyler
  6. No Love
  7. Pretty Ricky
  8. Rental Car ft. DaBaby
  9. Fallin
  10. 9 Times Outta 10
  11. Show Dat Work ft. GloRilla
  12. Knowledge Is Power ft. Lil Tjay
  13. Freedom
  14. Down Bad
  15. Jail Talk
  16. Very Demure ft. NLE Choppa
  17. Loyalty, Respect & Business

Photo Credit: Jimmy Fontaine

Please contact Michelle or Annjie for more info.


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Art Of Warhttps://finesse2tymes.lnk.to/artofwar

“Hard to Believe”:

“Very Demure”: https://finesse2tymes.lnk.to/verydemure / https://www.youtube.com/watch?v=chVhRne6-Wg

Pre-save Art Of Warhttps://finesse2tymes.lnk.to/artofwar

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