11.1.2024
Single: Sheff G – “Today“
The Brooklyn Drill Heavyweight Shares A Blazing Great John-Produced Single
The Track Arrives Ahead of Sheff’s Upcoming Project
Proud of Myself, Out 11/22 via Winners Circle Entertainment/RCA Records
Stay Tuned for the “Today” Video, Premiering on Sheff’s YouTube Today at 3 pm ET
Critical Praise:
“A pioneer of Brooklyn drill and one of its most technically gifted lyricists” – Pitchfork
“Sheff G helped define the Brooklyn drill sound — now he’s pushing it forward” – COMPLEX
“[A] hard, forceful New York rapper with a deep, resonant voice” – Stereogum
“High area-of-impact raps…Sheff arrives at the frontlines of battle with a rare firmness and singlemindedness” – Passion of the WeissThe EP:
The Single:
A trailblazer in the Brooklyn drill space, Sheff G has had an impact on his city’s music scene that cannot be denied. Preparing for the release of his upcoming project Proud of Myself, the New York rapper shares “Today,” his new single. Produced by longtime collaborator Great John, the track finds Sheff feeling supremely confident, spitting about making the most of his freedom and the reasons why he’s not like the rest: “1.5 on the bill out, made another mil’ on the way out / I was just in jail sendin’ mail out / I was in the yard with the real killers / Now they treatin’ me different and sh*t / I can’t walk out, they scream and it’s lit / Cuz they know I’m the king of this sh*t.” “Today” is a part of Sheff G and Sleepy Hallow‘s Don’t Sleep While It’s Lit (Part 1), a series of double singles leading up to projects from both artists later this year. Keep an eye on Sheff & Sleepy’s YouTube pages for new videos from Don’t Sleep While It’s Lit (Part 1) at 3pm ET today.
“Today” will appear on Sheff G’s upcoming project Proud of Myself, out 11/22 via Winners Circle Entertainment/RCA Records. With features from Sleepy Hallow, Lil Tecca, and more, the project is the long-awaited follow-up to 2022’s From The Can. The road to Proud of Myself began earlier this year with Sheff’s triumphant homecoming single “Everything Lit“. He quickly regained his stride with his recent On The Radar Freestyle and collab with Sleepy Hallow on “Yes Freestyle”. With the explosion in popularity of Brooklyn drill over the past few years, Proud of Myself is a testament to Sheff’s enduring legacy and continued influence within the genre.
A pioneer of the burrough’s drill movement, Sheff G first began making music while he was still in high school. He quickly garnered buzz with his debut track “4 Them Racks”, a release that led to his 2017 breakout moment with explosive underground hit “No Suburban”. A strong run of releases followed, including his critically-acclaimed debut album One and Only, as he ascended through the genre’s ranks, collaborating with fellow rap mainstays A Boogie Wit da Hoodie (“Run It Up”), King Von (“PICASSO”), Eli Fross (“ISO”), Polo G (“On Go”), and Fivio Foreign (“Waiting”), racking up millions of streams and video views, including 6 RIAA-certified Gold Records and a Platinum Record, in the process.
Now at just 26 years old, Sheff G is already paying the way forward for the next generation of artists alongside longtime friend and collaborator Sleepy Hallow, with whom he co-founded independent label Winners Circle Entertainment. A community-oriented artist to the core, Sheff G is also dialed-in with his non-profit organization Love On Life Foundation, which he founded while still behind bars to address mental health and income disparities in his community. “Now we can sign other artists and give people opportunities to feed their families also,” he explains.
With Proud of Myself on the way, Sheff G is making up for lost time and ready to show the world what he’s capable of. Stay tuned for much more from the Brooklyn drill pioneer soon.
Stream “Today”: https://sheffg.lnk.to/today
Stream Don’t Sleep While It’s Lit (Part 1): https://winnerscircle.lnk.
Pre-Save Proud of Myself: https://forms.sonymusicfans.
Please contact Michelle or Alexandra for more info.
Links:
Instagram | Twitter | YouTube
“Today”: https://sheffg.lnk.
Pre-save Proud of Myself: https://forms.
“Bless Ha”: https://sheffg.lnk.to/
“Own Lane”: https://sheffg.lnk.to/
“Everything Lit”: https://www.youtube.com/