9.20.2024
Chase Shakur Shares “LIMERENCE,” His Smoldering New Single
The Atlanta-Born, Def Jam-Signed Singer-Songwriter Dwells On An Intense, Semi-Requited Love on an Immaculate New Slow Jam From the Upcoming WONDERLOVE
Artwork here // Video asset here
Critical Praise:
“Shakur defies genre expectations and delivers a unique sound that synthesizes the various elements of hip-hop, funk, soul, pop, and R&B into forward-thinking music deeply rooted in Black culture.” – Office Magazine
“I wholeheartedly believe Chase Shakur will take over the modern R&B genre.” – Lyrical Lemonade
“Atlanta’s Chase Shakur is redefining R&B” – HITS Magazine
“Chase Shakur is one of the most exciting singing prospects of late. His relatable lyrics mix well with his production choices. After the success of artists like Childish Gambino, Summer Walker, and more, it’s safe to say Atlanta has another R&B star on the way.” – Rap-Up
The Song:
A musical omnivore with high-end vocal talent, Chase Shakur constantly seeks to expand the sound of R&B. Inviting listeners inside his mind as he seeks to make a sneaky link more permanent, Chase shares “LIMERENCE,” his engrossing new single. “LIMERENCE” describes the state of mind when deep love crosses into unstable territory–an often-unrequited obsession where lust and hate are intertwined and one’s sense of self is almost wholly subsumed by their feelings for their loved one. Sliding into a deep pocket, adorned by crunched vocal samples, crisp hip-hop percussion, and corkscrewing synths, Chase revels in his dirty talk as he confesses his feelings to an on-again, off-again partner.
“LIMERENCE” is the latest step in Chase Shakur’s road to R&B domination and to WONDERLOVE, his upcoming LP. The Atlanta native started his rise in 2022, after dropping out of school to focus on music and getting kicked out of his house in the process. He quickly found success with his 2022 debut project, It’ll Be Fine, home to cult hits like “too far close” (38 million Spotify streams) and “i don’t want to fall in love, it’s too late now” (35.3 million Spotify streams), which drew the attention of Def Jam Recordings. In 2023, Chase capitalized on that album’s success by releasing the it’s not you, it’s me EP, and its companion, it’s not you, it’s me…it’s love, earning him praise from outlets like Billboard, Office Magazine, Lyrical Lemonade, and more.
This year has been a busy one for Chase Shakur, filled with new singles and high-profile performances. In March, just before performing at Rolling Stone’s Future Of Music Showcase at SXSW, Chase shared “THE STUNT-MAN PACK,” a double single featuring “YOLANDA,” an airy, uptempo, and wistful club anthem, and the off-kilter slow jam “OPTIONS.” Over the summer, Chase toured the globe with The Kid LAROI on the Australian artist’s “The First Time Tour.” Most recently, Chase teamed up with fellow ATLien Destin Laurel for the skittering, sexy drill-inspired single “PASSENGER SEAT PRINCESS.”
Stay tuned for more from Chase Shakur, including WONDERLOVE, coming this fall via Def Jam Recordings.
Stream “LIMERENCE”: http://chaseshakur.lnk.to/LIMERENCE
Watch the visualizer for “LIMERENCE” (live at 12pm ET on Chase Shakur’s YouTube): https://chaseshakur.lnk.to/limerencevis
Please contact Michelle or Chris for more info.
The Background:
Chase Shakur’s vision is both simple and unendingly ambitious. To put it plainly, the Atlanta-born artist wants to change the sound of R&B. On his new project, “it’s not you, it’s me”, the talented singer-songwriter transcends genre signifiers to conjure up a unique world. Armed with a deep grasp of the South’s musical history—hip-hop, funk, soul, pop, and R&B—Shakur synthesizes these various elements into a forward-thinking sound deeply rooted in Black culture. T
After deciding to pursue music full-time and drop out of school, Shakur was barred from living in his childhood home. He couch-surfed and spent days in various studios, resting between songwriting sessions. This era helped him forge collaborative bonds with other producers and songwriters, some of whom went on to figure in his Forever N September collective, a group of musicians who helped craft the sound of “it’s not you, it’s me”. The resulting project feels diaristic and transcendent. “it’s not you, it’s me” is a reflection of Chase Shakur’s career thus far, particularly his mental toughness and ability to keep pushing forward all in pursuit of that one goal: To change the shape of music.
Links:
official site | instagram | twitter | facebook | youtube | soundcloud
“LIMERENCE”:http://chaseshakur.lnk.to/LIMERENCE / https://chaseshakur.lnk.to/limerencevis