9.20.2024
Video: DaeMoney – “King Of The Hill“
A Frequent Collaborator of Fellow Detroiters Like Babyface Ray and Veeze, and Armed With Co-Signs From LUCKI and More, the World Tour Mafia Emcee Shares a Dark and Atmospheric Anthem From the Upcoming The Godson, Coming This Fall via EMPIRE
Critical Praise:
“Collaborations between DaeMoney and Babyface Ray have the kind of consistent excellence you could set your watch to — as long as it’s a Rolex, or better.” – The FADER
“…with his sharp storytelling and lethargic flow, DaeMoney seems likely to secure a spot in hip-hop’s most competitive scene.” – Pitchfork
The Video:
Warping the sound of Detroit rap his wavy atmospherics and laid-back flow, DaeMoney has the ear of tastemakers in his hometown and beyond. Paying tribute to a favorite cartoon as he asserts his burgeoning rap supremacy, the 23-year old rapper shares “King Of The Hill,” a new single and music video from his upcoming The Godson. Rhyming over detuned synths and overdriven Michigan drums, the World Tour Mafia rapper works an endless litany of sports and pop culture references into his flex-heavy bars, comparing himself to Spider-Man, Hank Hill, Tom Brady, Jets pro bowler Sauce Gardner, Arnold from Hey Arnold!, and more. “King Of The Hill” comes with a video that fits the song’s grimy aesthetic, applying film grain to shots of DaeMoney and his WTM associates frequenting their favorite spots in Downtown Detroit.
“King Of The Hill” continues DaeMoney’s 2024 hot streak, and further establishes him as one of the most promising artists in a bustling Michigan rap scene. As a member of World Tour Mafia, along with associates Scoob, Milt, Money Miles, and Solid, Dae put an insular spin on the Detroit sound, keeping the hard-hitting drums and slick punchlines, while adding a narcotic flow and incorporating dark sonics to better suit a head-nodding headphones experience. After emerging in the rap scene in 2020, Dae reconnected with his father, and through him, met Babyface Ray, who Dae was surprised to find was his blood uncle. Since then, Dae and Ray have been frequent collaborators, earning praise from The FADER for their “consistent excellence.” Dae’s heady style earned him co-signs from kindred spirits like Veeze and LUCKI, who joined him on his cult hit, “Gta” in 2021. He further burnished his reputation in his city with his Slae Season series of mixtapes, including Slae Season 3, featuring “Who Is That” ft. LUCKI, Veeze & Babyface Ray, which has nearly 10 million streams on Spotify.
Earlier this year, DaeMoney shared Rockstar Lifestyle 2, a mixtape which earned positive notices from The FADER. In contrast to the darker hued Slae Season tapes, Rockstar Lifestyle 2 is more celebratory and aspirational, with brighter beats and a wider complement of guests. LUCKI, Veeze, and Babyface Ray return for guest spots (the latter on local hit “Earned It“), while Dae also welcomes Karrahbooo and BabyTron for fun-loving team-ups.
With The Godson, DaeMoney returns to his mafia roots, establishing himself as a kingpin of Detroit’s new generation. Stay tuned for much more.
Watch “King Of The Hill”: https://youtu.be/16o5l4h2shg
Stream “King Of The Hill”: https://music.empi.re/kingofthehill
Photo credit: Lestyn Park
Please contact Michelle or Annjie for more info.
Links:
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“King Of The Hill”: https://youtu.be/16o5l4h2shg / https://music.empi.re/kingofthehill
Rockstar Lifestyle 2: https://music.empi.re/rockstarlifestyle2
“EARNED IT” ft. Babyface Ray: https://www.youtube.com/watch?v=KEB4lD8B3yE
“PENT TALK” ft. Karrahbooo: https://www.youtube.com/watch?v=rCSMVfIuz-c
“MAFIA & MILITIA” ft. BabyTron: https://www.youtube.com/watch?v=5MbExNfLPJU
“Gta” ft. Veeze & LUCKI: https://www.youtube.com/watch?v=NNYGSeZAHmM