8.21.2024
Baja Beach Fest ’24: Saturday Recap
Latin Music’s Hottest Acts Delivered Sizzling Sets On The Sunny Shores of Rosarito, MX
Critical Praise:
“Baja Beach Fest presented some of reggaeton and Latin trap’s biggest names, cementing the beachside event as a top-tier celebration of música urbana” – Billboard
“For Baja Beach Fest, it’s about more than music; offering fans an immersive experience that brings local culture to the forefront and extends its vibe far beyond the stage.” – The FADER
Featured article: Baja Beach Fest Founders Aaron Ampudia And Chris Den Uijl Discuss Their Reggaeton Festival’s Cross-Border Business – Pollstar
“A powerful sense of cultural ownership among young Latinx fans at a moment when the very idea of the mainstream is changing…the sold-out show is already a success” – L.A. Times
THE RECAP:
Baja Beach Fest’s evolution to the premier showcase for Latin Music and Reggaeton has coincided with a major boost in popularity of styles from its home nation of Mexico. On Saturday, Baja Beach Fest 2024 brought one of the artists most responsible for that boom to the stage on the beaches of Rosarito: Peso Pluma. La Doble P proved his rock star bonafides on the festival stage, leading a massive ensemble of Mexican musicians while serenading the crowd with his trademark rasp. He was joined on stage by several of his homies, including Jhayco to perform their collab hit, “Ex-Special” live for the first time ever. Junior H and Oscar Maydon came out to perform “ROMPE LA DOMPE,” as well as surprise spots from Tito Double P and Jasiel Nuñez. In between special guests, Peso and his band enraptured the sold out festival with his unique brand of Regional Mexican music.
Peso Pluma provided the climax, but he was far from the only standout performer on a sunny and stacked Saturday. Inglewood’s very own Becky G showed out with a full complement of dancers, performing hits in English and Spanish, and even performed a beautiful cover of Selena’s classic, “Baila Esta Cumbia.” Hitmaker Jhayco displayed his prodigious pen game, while Panamanian maestro Sech sang his heart out for the crwod. Beyond regional music, Mexico has also grown as an exporter of contemporary styles, as proven by performances by genre-bending Mexican group LATIN MAFIA and Mexico City rap queen Bellakath. Talents like Ñengo Flow, Elena Rose, and Paopao rounded out one of the most stacked days in BBF history.
Stay tuned for more from Baja Beach Fest tomorrow, as the festival closes out with performances from Fuerza Regida, Kali Uchis, Jowell Y Randy, and more.
View a full complement of photos and other media from the festival at this Dropbox.
Follow Baja Beach Fest on Instagram for in-the-moment updates.
Baja Beach Fest is known for its beautiful beachside location, in the heart of Rosarito Beach in Baja California on the Pacific Coast. During festival weekend, the town comes alive with merchants, beach activities, street food, and more, creating a party atmosphere that extends for blocks in either direction. Whether it’s the music or the ocean breeze, vibes are immaculate all weekend long, creating an atmosphere that embodies the festival’s slogan: “Menos hate, Más perreo.”
If you would like access to additional photos or videos, please contact Michelle, Kevin, or Chris.
PESO PLUMA:
The Guadalajara-born superstar shows out with performances of his best-known hits and new songs from his album ÉXODO
(Photo credit: Baja Beach Fest / @aboytes)
La Doble P was joined on stage by Junior H and Oscar Maydon for “ROMPE LA DOMPE”
(Photo credit: Baja Beach Fest / @aboytes)
BECKY G:
A four-time Baja Beach Fest veteran, Becky G always knows how to turn up the crowd
(Photo credit: Baja Beach Fest / @anna_downs)
(Photo credit: Baja Beach Fest / @okaynicolita)
JHAYCO:
Puerto Rican hitmaker JHAYCO led sing-alongs of hits like “Ley Seca” and his Bad Bunny collab “DÁKITI”
(Photo credit: Baja Beach Fest / @okaynicolita)
SECH:
The Panamanian jefe gave it his all, bringing the vibes in full force
(Photo credit: Baja Beach Fest / @DanielPressPlay)
LATIN MAFIA:
The three brothers from Monterrey, LATIN MAFIA, have become one of Mexico’s hottest acts
(Photo credit: Baja Beach Fest / @okaynicolita)
BELLAKATH:
Mexico City’s Bellakath slays in front of an adoring crowd
(Photo credit: Baja Beach Fest / @DanielPressPlay)
ÑENGO FLOW:
The respected reggaeton veteran struts his stuff under the Pacific sun
(Photo credit: Baja Beach Fest / @okaynicolita)
PAOPAO:
Latin GRAMMY winner Paopao makes her BBF debut
(Photo credit: Baja Beach Fest / @okaynicolita)
SCENES FROM THE FESTIVAL:
(Photo credit: Baja Beach Fest / @DanielPressPlay)
(Photo credit: Baja Beach Fest / @DanielPressPlay)
(Photo credit: Baja Beach Fest / @el_matzu)
LINKS:
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