8.21.2024

Baja Beach Fest ’24: Friday Recap

Yesterday, The Sold-Out Festival Kicked Off Its Sixth Annual Celebration, Bringing Stellar Sets and Even More Spectacular Vibes To Rosarito Beach

Critical Praise:

“Baja Beach Fest presented some of reggaeton and Latin trap’s biggest names, cementing the beachside event as a top-tier celebration of música urbana” – Billboard

“For Baja Beach Fest, it’s about more than music; offering fans an immersive experience that brings local culture to the forefront and extends its vibe far beyond the stage.” – The FADER

Featured article: Baja Beach Fest Founders Aaron Ampudia And Chris Den Uijl Discuss Their Reggaeton Festival’s Cross-Border Business – Pollstar

“A powerful sense of cultural ownership among young Latinx fans at a moment when the very idea of the mainstream is changing…the sold-out show is already a success” – L.A. Times

THE RECAP:

Blessing the Playa with brilliant vibras since 2018, Baja Beach Fest is one of a kind. The 2024 edition of the festival kicked off yesterday, offering sets from several of the hottest names in Latin Music, who showed their immense talent beside the glistening Pacific Ocean. The city of Rosarito Beach came alive to welcome the artists and fans, who packed the beach to perreo like their lives depended on it.

The fest’s opening day featured performances from Latin superstars, Reggaeton royalty, and home country heroes. Rauw Alejandro closed the evening with his trademark flair, performing his best-known songs and putting on a choreography clinic. Phoenix-born regional Mexican singer Xavi received a warm welcome from the crowd, as he performed his Hot 100 hits. Friday was a great day for fans of old school reggaeton, who got to see performances by the legendary reggaetonero Yandel, Plan B rapper Chencho Corleone, and Latin trap innovator De La Ghetto. Ascendant Puerto Rican artists Alvaro Diaz, Omar Courtz, and RaiNao acquitted themselves earlier in the day on the massive stage, signaling greatness in the years to come, while on the tower stage, DJs like Deorro and Bresh took turns to wow the crowd with bumping sets.

On Day 2, the one and only Peso Pluma, El Doble P, graces the stage, along with Becky G, Jhayco, and many more.

Stay tuned throughout the weekend for much more highlights.

View a full complement of photos and other media from the festival at this Dropbox.

Follow Baja Beach Fest on Instagram for in-the-moment updates.

If you would like access to additional photos or videos, please contact Michelle, Kevin, or Chris.

RAUW ALEJANDRO:

The Puerto Rican superstar performs crowd-pleasing hits like “Todo De Ti” and “Fantasías”
(Photo credit: Baja Beach Fest / @okaynicolita)

Alvaro Diaz joins Rauw on stage for a performance of their recent collab, “BYAK”
(Photo credit: Baja Beach Fest / @okaynicolita)

(Photo credit: Baja Beach Fest / @okaynicolita)

YANDEL:

Legendary Reggaetonero Yandel lights it up during his nighttime set
(Photo credit: Baja Beach Fest / @okaynicolita)

Rocking his trademark shades, the Reggaeton veteran and former Plan B emcee rocks the crowd
(Photo credit: Baja Beach Fest / @okaynicolita)

XAVI:

(Credit: Afro Nation / @izzynuzzophoto)

DE LA GHETTO:

Bronx-born De La Ghetto helped define the genre of Latin trap, helping musica urbana branch out beyond reggaeton
(Photo credit: Baja Beach Fest / @anna_downs)