7.25.2024
Video: Icewear Vezzo – “Shifter“
The Detroit Street Hero Rides Through The 6 in Style in His Latest Music Video and Single
Critical Praise:
“His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” – Pitchfork
“The King of contemporary Detroit rap” – HYPEBEAST
“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.” – XXL
“I don’t think a day will go by moving forward where he isn’t one of the main points in every conversation about rap all over the world.” – Lyrical Lemonade
The Video:
A leader in Detroit’s rap scene and a pillar in the city’s community, Icewear Vezzo makes things happen. Touting his influence over soulful horns and liquid keys, the Iced Up Records CEO shares “Shifter,” his latest single and music video. Rhyming over gently propulsive snares and tasteful electric piano, Vezzo locks in with his appealing rasp, methodically explaining why nobody can match his luxurious lifestyle: “Thirty thousand in my pocket, cause I’m a shifter/All these diamonds around my neck, b*tch, I’m a shifter,” he intones on the hook. In the video, directed by Diego, Vezzo rides in two luxury whips–a matte black Cybertruck and a souped-up Rolls Royce Wraith–as he brings his riches back to his home neighborhood of 6 Mile in Detroit.
Following “Aiight,” a recent collaboration with his friend and fellow Eastsider Peezy, “Shifter” is the latest single to emerge in the wake of his acclaimed recent album Live From The 6. Live From The 6 is a down-and-dirty collection of sinister street stories, alternating raw hustler’s anthems that elucidate the mindset required to escape rough circumstances with thoughtful reflections on the toll life on the streets take on those who make it out. The album features appearances from DaBaby (on the suave single “Perfect”) and YTB Fatt (on street hit “Come Outside“), and rolls out the red carpet for Vezzo’s fellow 6 Mile native: Detroit star Babyface Ray. The culmination of Vezzo’s evolution from street-level hustler to a global ambassador for Detroit rap, Live From The 6is available everywhere now.
With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game. Stay tuned for much more from Icewear Vezzo, as he continues to heat up Summer ’24.
Watch “Shifter”: https://youtu.be/IM7teqDsTrw
Stream “Shifter”: https://foundation-media.ffm.to/shifter
For more info about Icewear Vezzo, please contact Michelle or Annjie
The Background:
Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray. Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).
In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.
Links:
official site | instagram | twitter | youtube | spotify
“Shifter”: https://foundation-media.ffm.to/shifter / https://youtu.be/IM7teqDsTrw
“Aiight” ft. Peezy: https://foundation-media.ffm.to/aiight / https://www.youtube.com/watch?v=Hu5lj28MmlA
“Class of 2024”: https://www.youtube.com/watch?v=8iEaJdmQiEI
Live From The 6: https://icewearvezzo.lnk.to/livefromthe6
“Perfect” ft. DaBaby: https://www.youtube.com/watch?v=IsW2sR8pidk / https://icewearvezzo.lnk.to/perfect
“I Ain’t Mad At Ya”: https://www.youtube.com/watch?v=ZhzQfHqUIBw
“Come Outside” ft. YTB Fatt: https://www.youtube.com/watch?v=-fY6xeWB8eM
“Love In The City”: https://www.youtube.com/watch?v=OiQGFiCVlTQ
“Raw ASL”: https://youtu.be/_JOKel8sKhE
“Back On Road”: https://youtu.be/dAfcBZriVkQ
Paint The City (w/ DJ Drama): https://icewearvezzo.lnk.to/paintthecity
“One Time” (w/ DJ Drama) ft. Jeezy: https://www.youtube.com/watch?v=v5bc1JW3yYI
“God Bless The 6” (w/ DJ Drama) ft. Babyface Ray: https://www.youtube.com/watch?v=9Bdn8pNatpw
“It’s All On U” ft. Kodak Black: https://www.youtube.com/watch?v=mqqkq_PCxCI / https://icewearvezzo.lnk.to/itsallonyou
“Whatever” ft. Key Glock: https://www.youtube.com/watch?v=EIKOQjjcl_c
Rich Off Pints 3: https://foundation-media.ffm.to/rop3